Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience. Processing.

Media 122

Media Advertising Conversion Rate Machine Learning 122

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. It could be a boon for advertisers, too. Email: Business email address Sign me up!

Retail 111

Retail Machine Learning Conversion Rate eCommerce 111

Martech

JULY 23, 2024

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 117

MarTech eCommerce Marketing Audience 117

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

CPM 115

CPM CPC Click Through Rate Impressions 115

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. ” Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. .”

eCommerce 98

eCommerce Agency SEO Conversion 98

Martech

JULY 23, 2024

Launch campaigns to help your audience spot the real deal. Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. The post How to protect your brand from AI dupes appeared first on MarTech. Processing.

Pharmaceuticals 119

Pharmaceuticals eCommerce Education Retail 119

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Bloomreach’s Loomi AI ecommerce platform has seven new features. Baresquare’s Tywin is an autonomous ecommerce AI agent. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 97

MarTech eCommerce CPM Impressions 97

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This process enriches your understanding of customers who complete conversions, giving you a more complete view of your audience.

Cookies 121

Cookies Data Management Platform Machine Learning Conversion 121

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The post 3 ways to use predictive analytics to make better decisions appeared first on MarTech. Processing.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Processing.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

OCTOBER 14, 2024

As remote work grows and ecommerce breaks down global barriers, a consumer’s location has less impact on their brand preferences or buying habits. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights. There are no empty promises or quick fixes.

Audience 123

Audience eCommerce Marketing Education 123

Martech

AUGUST 30, 2024

This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Using Advantage+ shopping campaigns replaces much of the work for segmentation, according to Yingying Kuang, VP of growth and ecommerce at Kitsch. Why we care. Processing.

Fashion 106

Fashion Retail eCommerce Audience 106

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 117

MarTech Communications Machine Learning Conversion Rate 117

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 115

MarTech eCommerce SEO Impressions 115

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 105

Retail Food Cookies Banner 105

Martech Series

JULY 29, 2022

Leading eCommerce suite provider helps businesses recognize when it’s time to upgrade to a new eCommerce solution. Los Angeles, CA: Whether it is the lack of features, customization, or integration capabilities, Dynamicweb is providing businesses with the knowledge to know when it’s time to explore new eCommerce solutions.

eCommerce 78

eCommerce Education MarTech Audience 78

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. It also was a firm message to brands that it’s not just viewership that’s growing; audiences are showing a clear preference for brands that sponsor women’s sports.” Are you getting the most from your stack?

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Martech

NOVEMBER 4, 2024

Retailer audiences offer valuable data for acquiring new customers. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! The post 3 tips for cutting through the DTC noise with marketing data appeared first on MarTech. Processing.

Marketing 115

Marketing Machine Learning Retail Manufacturing 115

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. NetElixir’s audience intelligence platform LXRInsights now has an AI-powered content generator that can create ad copy and product descriptions. Get MarTech!

MarTech 104

MarTech Machine Learning eCommerce Communications 104

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

Audience 96

Audience Native Advertising eCommerce MarTech 96

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 84

Audience Conversion Rate eCommerce MarTech 84

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

SEPTEMBER 12, 2023

As with any design change, success depends on many things, including the quirks of your own audience. 1 above), I would test it against a different design to learn whether it could influence my brand’s audience. Get MarTech! Although I love the pyramid design I showed you in the Snowe email (example No. In your inbox.

eCommerce 125

eCommerce Conversion MarTech Audience 125

Martech Series

JANUARY 24, 2023

The report includes valuable information for ecommerce leaders regarding site navigation features, shopper behavior around recommendations, and devices used to browse and buy. Ecommerce leaders have to prioritize technologies that accelerate relevancy to support product discovery, enhance the shopper experience, and drive sales.”

eCommerce 81

eCommerce Retail Impressions MarTech 81

Martech

NOVEMBER 11, 2024

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Engage every customer touchpoint It’s crucial to engage your audience across multiple channels — email, SMS, WhatsApp, social media or push notifications.

Audience 112

Audience Conversion MarTech Marketing 112

Martech

AUGUST 13, 2024

An ecommerce site or a dating app, to take two examples, will see transactions that require an instantaneous response. While CDPs dealt in first-party data, DSPs dealt with audiences for paid media, but they both tended to become rail tracks between a brand’s data and where that data is activated. Processing.

MarTech 114

MarTech eCommerce Audience Media 114

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. Also, make sure the platform enables a holistic view of the customer and allows you to efficiently manage your audiences. What could go wrong?

ROI 116

ROI A/B Testing Machine Learning Shipping 116

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech. But here’s a hard truth: most email automations are just noise.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Martech

FEBRUARY 24, 2025

For years, the martech ecosystem has expanded relentlessly. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. Could AI finally eliminate the tangled web of platforms and create a simpler, more powerful future for martech? Dig deeper: Are AI agents a big deal?

MarTech 98

MarTech Marketing eCommerce Audience 98

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI Communications GDPR 98

Martech Series

JANUARY 16, 2023

ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. Ecommerce expo UK is collocated with Technology for Marketing, The UK’s definitive martech event. CommerceNext, the leading U.S.

eCommerce 105

eCommerce Media Retail MarTech 105

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. View the complete email here.

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? That idea is what ultimately inspired Vincent Yang and I to co-found Firework in 2017 – to help organizations forge more authentic, human connections with their audiences through the language of video.

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75