Martech

SEPTEMBER 18, 2024

Focus on clarity and usability to help your audience achieve their goals. To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Understand where your audience spends their time and what questions they are asking.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Spoton Digital Media

MAY 24, 2021

Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. 14 Ways to Increase eCommerce Sales If you are ready to get more out of your online store and increase eCommerce sales, try the following strategies. #1) 1) Collect contact information from site visitors. 2) Utilize personalization.

eCommerce 52

eCommerce SEO Audience Retargeting 52

Ad Wisey

AUGUST 15, 2023

eCommerce stores often put up great hopes for Q4 sales. Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads. Some of them, however, forget one important thing – there should be people to retarget.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

Ad Monsters

NOVEMBER 9, 2022

Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation. Audience consolidation is now the cornerstone of navigating a world in which the lines between audiences are blurred by data privacy policies.

eCommerce 95

eCommerce Marketing Audience Cookies 95

MNTN

AUGUST 19, 2022

“October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. What could you improve on with your audience and creative strategy?

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Martech

DECEMBER 18, 2023

To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history. Leverage retargeting campaigns across social media platforms to re-engage cart abandoners.

A/B Testing 106

A/B Testing eCommerce Audience Retargeting 106

MNTN

MARCH 13, 2025

Targeted touchpoints ensure the right message reaches the right audience, driving more efficient conversions. Step 1: Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Digging into holiday shopping consumer behavior Ecommerce continues to dominate consumer spend—in fact, 20.1%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Adtaxi

JUNE 1, 2022

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Single Grain

APRIL 27, 2023

Ensure that your ads are relevant for your target audience and named in a way that makes sense. By checking ad relevance, e-commerce businesses can ensure that their ads serve the intended target audience and provide them with valuable information. The post Ecommerce PPC Audit: The Complete Checklist appeared first on Single Grain.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digital Remedy

OCTOBER 21, 2024

It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights. Using historic channel performance data aids in fine-tuning when and how to target audiences most effectively. To maximize your sales and revenue, you must stay active and engaged with your audience.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance).

Conversion 117

Conversion Marketing Communications MarTech 117

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Let’s take a look at some of the conversation.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

VideoWeek

DECEMBER 12, 2022

FLEDGE meanwhile, as on the web, is concerned with retargeting. FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. Other apps are then able to serve these ads via the Ad Selection API. Ads measurement and tracking limitations.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. In other words, television has the power to shift your target audience into your marketing funnel.

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

JUNE 27, 2023

Notice the discrepancies Notice how our goals sometimes misalign with the needs of our audiences. 5: Ecommerce As younger people enter the buying group, buying behavior is changing — fast. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. Competitive information. Get MarTech!

eCommerce 112

eCommerce Education Retargeting Communications 112

Martech

MAY 24, 2024

The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Klaviyo Klaviyo is an ecommerce-focused platform with powerful features for email marketing, SMS marketing and customer segmentation. Data segmentation. Data quality. Content Calendar.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Ad Wisey

SEPTEMBER 1, 2022

Prospecting ads ROAS: 2540% Retargeting ads ROAS: 1846% Sales via ads: $435,000+. Retargeting. To help their potential customers make the right choice, LENC used Adwisely to show Retargeting ads to those who viewed at least one product on the website. Retargeting ad on Facebook Mobile News feed powered by Adwisely.

Retargeting 52

Retargeting Entertainment Electronics eCommerce 52

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Conversion Audience CPC 133

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars. Voice ads and gamified ads are here to rule the sale season.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Martech

FEBRUARY 9, 2023

The ROI of a strong PR​ or experience ​play that strongly connects with a subset of your audience will outweigh that of an expensive commercial that broadly speaks to millions.” The content includes the 30-second game day spot, a 60-second extended cut on YouTube, and a 15-second retargeting ad that will air after the Super Bowl.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Clearcode

JANUARY 18, 2022

Fortunately, there is a piece of marketing software that allows companies to collect their first-party customer data and build a central repository of client-oriented information and use it for audience activation. Segment existing and new audiences in a proper manner. Use case #8: Retargeting and Look-alike Modelling.

Advertising 52

Advertising Retargeting Marketing Communications 52

MNTN

SEPTEMBER 27, 2023

Ecommerce Funnel Explained Loyalty and Re-engagement Ideally, you want to build an ongoing relationship with your customers. Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. 5) Retargeting. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. 6) Email Marketing.

Agency 59

Agency Advertising SEO Retargeting 59

MNTN

SEPTEMBER 8, 2022

eCommerce habits are locked in now, and they’re not going anywhere,” he noted. He pointed to the fact that 86% of customers interested in travel watch CTV, and 77% watch ad-supported channels, meaning there’s a built-in audience for travel brands—and CTV’s targeting capabilities finds them. The same goes for streaming TV. The result?

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Single Grain

NOVEMBER 16, 2022

Short Messaging Service (SMS) marketing is the next big trend in ecommerce as more and more businesses adopt it. Many ecommerce stores or offline shops like Macy’s run “buy one, get one significantly discounted” offers. Your online store should also cater at least one offer to this audience. Retargeting Ads.

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

Smart-Hub

APRIL 1, 2024

Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. For example, a user visits an ecommerce website for the first time, agrees to the use of cookies, and provides personal information to make an order. Retargeting. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Smart Insights ) Programmatic ads are helpful in reaching the target audience faster.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Lemonads

JUNE 12, 2020

Choose your targeting based on Facebook’s options , including interests and brands, life events, age and gender, specific location, specific language, or lookalike audiences. If running a lookalike campaign , download a list of your best customers from BigCommerce and upload it into custom audiences for a highly targeted lookalike campaign.

Audience 52

Audience Brand Awareness CPC Conversion 52

RevX

APRIL 5, 2022

Do you want to reach a broad audience? 4) Audience Building. Picking the right target audience is one of the core functions of a DSP. So, expect DSPs to offer audience segmentation targeting features. The more audience filter options you get, the better it is to pick the best audience for each campaign.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

MARCH 15, 2023

To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data. To create an advertising campaign that addresses the right audience and the right problems, having information about them is the key. Usually, the other company is a business partner with similar audiences.

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59