Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms.

SEO 123

SEO Audience Education Machine Learning 123

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. Build The easiest way to build is to provide targeted education opportunities to your team. This could involve free or paid sources of knowledge.

Marketing 119

Marketing Education ROI Audience 119

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

Entertainment 299

Entertainment Education Audience Media 299

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. It turns out that three months is a lifetime in adtech. Google finally broke the stalemate.

Cookies 111

Cookies Conversion Education Impressions 111

Martech

DECEMBER 27, 2024

By putting the audience first and focusing on storytelling that fosters trust and emotional connection, brands will redefine how they engage customers, driving deeper loyalty and greater impact throughout the marketing funnel, he said. The result? A greater emphasis on owning and controlling your own narrative.

Education 110

Education Conversion Marketing MarTech 110

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 125

Marketing ROI MarTech Conversion 125

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 98

Education Ad Tech Media ROI 98

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 114

Audience SEO Education Communications 114

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 119

Audience Education MarTech Marketing 119

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 118

Audience Marketing ROI Manufacturing 118

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Just a strategy built on real insight and alignment with what your audience truly cares about.

Audience 122

Audience eCommerce Marketing Education 122

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season. RAD Intel introduced a new state-by-state functionality to its AI-powered audience insights platform.

MarTech 118

MarTech Communications SEO Conversion 118

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team.

Marketing 112

Marketing Conversion Rate Conversion Click Through Rate 112

Ad Monsters

MARCH 4, 2025

Chegg, an online education company, filed a lawsuit against Google , arguing that AI Overviews have decimated its referral traffic and could ultimately erode the internet as we know it. Search traffic has been the lifeblood of online media for years, providing exposure, ad revenue, and opportunities for audience engagement.

Education 105

Education Ad Tech Audience Media 105

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase.

Marketing 114

Marketing Brand Awareness ROI Retargeting 114

Martech

JULY 23, 2024

Educate your consumers: It can be challenging for consumers to distinguish between real and fake products online. Launch campaigns to help your audience spot the real deal. These solutions make it easier for consumers to verify product authenticity, building trust and deterring counterfeiters.

Pharmaceuticals 118

Pharmaceuticals eCommerce Education Retail 118

Martech

JULY 26, 2024

Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Marketing 124

Marketing SEO Retargeting Conversion 124

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. By implementing strategies to reduce ad fatigue, such as refreshing ad creatives and targeting different audience segments, marketers can improve campaign performance and maintain a positive brand image. Refreshing ad creatives and copy can help reduce ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Ad Monsters

JANUARY 29, 2025

We have not fought back enough with datawe can show incremental reach and how valuable our audiences are. Sara Badler , Chief Advertising Officer , North America at The Guardian US, pointed out that many media planners still dont fully understand the value of news audiences. The challenge? Its not just about discussing it on panels.

Advertising 88

Advertising Audience Media Display Advertising 88

Martech

DECEMBER 16, 2024

These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. This let Intercom refine its positioning, target the most effective channels and create highly personalized content for its audience. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 103

A/B Testing Marketing SEO Education 103

Fuel Lines

MAY 14, 2016

That is an audience of approximately 73 million adults here in the U.S. “Facebook has over a billion users , and according to a Pew study , 72% of American adults use it.” ” Of the approximate 1.6 billion users, 30% get news from their Facebook site. Photos of you, your family, pets, business travel, vacations, etc.

Agency 255

Agency Media Education Entertainment 255

Basis

JANUARY 9, 2025

For agencies working with dealers and brands, educating clients early and often on this point will be especially important. First, defining audience segments specific to the channels youre advertising on is key. Similarly, without third-party cookies, brands and dealers wont have access to the same depth of performance metrics.

Advertising 91

Advertising Cookies Brand Lift Conversion 91

Fuel Lines

MARCH 22, 2018

A niche blog helps small to midsize agencies develop awareness and appeal quickly with a specific target audience to gain more frequent and larger new business opportunities. . There are hundreds of prospects in this category within an hours drive of the agency. It isn’t incorporated into the agency’s website.

Agency 254

Agency Communications Education Audience 254

Ad Rants

JUNE 22, 2023

Content Marketing Publish exciting and educational Content. Gain access to the influencer's already audience of followers who are likely to convert into paying consumers thanks to the influencer's credibility and endorsement. Reviews, tutorials, and daily postings on using your product or service are all fair game.

Marketing 228

Marketing Shipping Affiliates Retail 228

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 100

ROI Conversion Marketing Education 100

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. To stay ahead of the curve, commit to ongoing education and skill development. To advocate wisely while protecting ourselves and our audiences, we must fully understand the tools and capabilities of AI.

Conversion 124

Conversion Marketing Education ROI 124

Martech

AUGUST 7, 2024

They need your insights and education. While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors.

Marketing 120

Marketing Machine Learning Education Audience 120

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. How do they do it?

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Digital Remedy

DECEMBER 11, 2024

Developing educational content with insights from medical professionals to assist in guiding users through the conversion funnel. Emphasizing “doctor-recommended” in campaign messaging to enhance credibility.

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

MarTech 76

MarTech Demand Side Platform Machine Learning Conversion Rate 76

Ad Rants

JULY 3, 2024

Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Conversely, ethically minded audiences will show greater loyalty toward firms that use recycled paper, protect their personal data, and ask for consent before pushing personalized PPC campaigns.

Advertising 219

Advertising Audience Education Marketing 219

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 122

Education Audience ROI A/B Testing 122

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. How important is video revenue to your business? We owe that to them.

Education 59

Education Cookies Ad Tech Media 59

Martech

JANUARY 30, 2025

This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. USIM joined with IRIS.TV Gennova introduced an AI-powered platform to automate social media content creation and management. Processing.

MarTech 64

MarTech Education Conversion Communications 64

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Example : Start with an educational piece that addresses a pain point they’re likely facing. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Conversion 115

Conversion Education ROI Communications 115