Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing 103

A/B Testing Marketing SEO Education 103

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. Without clear value, your audience will tune out. Youre not alone.

Education 112

Education Audience Conversion Rate Conversion 112

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing 120

Marketing Non-Profit MarTech Education 120

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. Dont assume that digital-first means digital-only.

Marketing 101

Marketing Entertainment Manufacturing Brand Awareness 101

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Target audience description. Marketing emails.

SEO 123

SEO Audience Education Machine Learning 123

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Marketing 112

Marketing Click Through Rate Conversion Rate Education 112

Basis

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 95

Education Marketing Audience Retargeting 95

Ad Rants

JUNE 22, 2023

Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies. Content Marketing Publish exciting and educational Content. Email Marketing Campaigns Offer discounts or unique material to subscribers who sign up for your newsletter.

Marketing 228

Marketing Shipping Affiliates Retail 228

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience.

Advertising 105

Advertising Audience Education Communications 105

Martech

JANUARY 23, 2025

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Where gatekeeping goes wrong If only a small group in your organization thoroughly understands the data being reported on, your marketing teams collective potential is compromised from the start. Whats the ROI of this campaign?

Marketing 117

Marketing A/B Testing ROI Conversion 117

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 136

Click Through Rate Brand Awareness Audience Conversion 136

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, it makes an educated guess based on factors like your graduation year. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Conversions (e.g.,

Education 111

Education Audience Conversion Retargeting 111

Basis

FEBRUARY 21, 2025

From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience. In the coming year, marketers will look to boost CX to achieve all of the above.

Education 110

Education Conversion Marketing MarTech 110

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No.

Audience 117

Audience Marketing ROI Manufacturing 117

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Audience 114

Audience SEO Education Marketing 114

Single Grain

MAY 8, 2023

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. of newly graduated high school students enroll in four-year education programs. And revenue from higher education websites, online schools, and e-learning platforms is expected to reach $2.85

Education 111

Education SEO CPC Conversion 111

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Geographical segmentation is also losing its effectiveness. How do you navigate this landscape?

Audience 122

Audience eCommerce Marketing Education 122

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. More than three-quarters of U.S.

MarTech 118

MarTech Communications SEO Conversion 118

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. “As a marketer, I’ve used CDPs before,” Kotecha said.

Cookies 111

Cookies Conversion Education Impressions 111

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. While nobody can predict the future, one thing is certain: the future of marketing (and the world) is AI-powered.

Conversion 124

Conversion Marketing Education ROI 124

Ad Monsters

APRIL 8, 2025

After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager. It shows the education weve done across teams about ad operations is starting to stick.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

ROI 99

ROI Conversion Marketing Education 99

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Get MarTech! In your inbox. What techniques are they using?

Audience 119

Audience Education MarTech Marketing 119

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 97

Education Ad Tech Media ROI 97

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Fuel Lines

MARCH 22, 2018

Prospects seek out marketing providers for their expertise. . A niche blog helps small to midsize agencies develop awareness and appeal quickly with a specific target audience to gain more frequent and larger new business opportunities. . It gives prospects, well outside of his market, a reason to want to do business with him.

Agency 254

Agency Communications Education Audience 254

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Positive emotions shared by influencers can lead to increased engagement and trust.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising 120

Advertising Marketing Education Audience 120

Martech

MARCH 20, 2025

Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. Attest introduced an audience research capability that lets businesses survey existing and potential consumers within a single solution.

MarTech 80

MarTech Retail Conversion Education 80

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Marketing 139

Marketing Ad Ops Education MarTech 139

Martech

JULY 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. I am trained with MarTech content.

MarTech 105

MarTech Marketing Education Conversion 105