Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, it makes an educated guess based on factors like your graduation year. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Conversions (e.g.,

Education 112

Education Audience Retargeting Conversion 112

Martech

OCTOBER 17, 2024

A Harvard Graduate School of Education study found 21% of adults in the U.S. The Performance Score product provides a holistic assessment of an influencer’s ability to convert conversation into sales impact and engage audiences effectively. The post AI-powered martech news and releases: October 17 appeared first on MarTech.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education. BlackRock, Inc.,

Education 112

Education Advertising Retail Food 112

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

Education 124

Education Marketing MarTech Audience 124

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. Build The easiest way to build is to provide targeted education opportunities to your team. This could involve free or paid sources of knowledge. Processing.

Marketing 119

Marketing Education ROI Audience 119

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. The post Customer experience and brand: 2025 predictions appeared first on MarTech.

Education 110

Education Conversion Marketing MarTech 110

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms.

SEO 123

SEO Audience Education Machine Learning 123

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. The post One way or another, cookies are going away appeared first on MarTech. Processing.

Cookies 111

Cookies Conversion Education Impressions 111

Martech

MAY 16, 2024

This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises. As innovation accelerates, the role of martech consultants will become even more crucial.

MarTech 108

MarTech Marketing Agency Education 108

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 114

Audience SEO Education Communications 114

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team. Processing.

Marketing 112

Marketing Conversion Rate Conversion Click Through Rate 112

Martech

JULY 23, 2024

Educate your consumers: It can be challenging for consumers to distinguish between real and fake products online. Launch campaigns to help your audience spot the real deal. The post How to protect your brand from AI dupes appeared first on MarTech. Email: Business email address Sign me up! Processing.

Pharmaceuticals 118

Pharmaceuticals eCommerce Education Retail 118

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out. Email: Business email address Sign up now Processing.

ROI 109

ROI Conversion Marketing Education 109

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Just a strategy built on real insight and alignment with what your audience truly cares about. Processing.

Audience 122

Audience eCommerce Marketing Education 122

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase. Processing.

Marketing 115

Marketing Brand Awareness ROI Retargeting 115

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 119

Audience Education MarTech Marketing 119

Martech

JULY 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

MarTech 106

MarTech Marketing Education Conversion 106

Martech

FEBRUARY 12, 2025

In the report, 70% of respondents indicated a likelihood of prioritizing authenticity and storytelling, while 65% of respondents rated educational content as “very important” for audience engagement. But AI (like many martech tools) relies heavily on data, both the data it creates and the data marketers feed it.

MarTech 96

MarTech Education Marketing Audience 96

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025.

Marketing 124

Marketing Non-Profit MarTech Education 124

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 119

Audience Marketing ROI Manufacturing 119

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”.

Audience 88

Audience Machine Learning MarTech Education 88

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. To stay ahead of the curve, commit to ongoing education and skill development. To advocate wisely while protecting ourselves and our audiences, we must fully understand the tools and capabilities of AI. Processing.

Conversion 124

Conversion Marketing Education ROI 124

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.” Here’s their ROI, here’s their audience. I educate myself.

MarTech 100

MarTech SEO Audience Education 100

Martech

AUGUST 7, 2024

They need your insights and education. While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors.

Marketing 120

Marketing Machine Learning Education Audience 120

Martech

DECEMBER 17, 2024

When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. Here is what he suggests doing: Segmenting your audience: Segmenting based on engagement levels is crucial. The post How to get your email marketing ready for iOS 18 appeared first on MarTech.

Marketing 113

Marketing Click Through Rate Conversion Rate Education 113

Martech

DECEMBER 16, 2024

These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. This let Intercom refine its positioning, target the most effective channels and create highly personalized content for its audience. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 103

A/B Testing Marketing SEO Education 103

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Example : Start with an educational piece that addresses a pain point they’re likely facing. The post Why you’re probably underutilizing email sequences appeared first on MarTech. Processing.

Conversion 115

Conversion Education ROI Communications 115

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Educational resources such as quick-start guides or how-to videos. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Martech Series

DECEMBER 27, 2022

Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. With Marketo I consulted for a lot of large and small companies on MarTech. When I start to think about a MarTech strategy I want to go back to basics.

MarTech 92

MarTech Marketing Education Communications 92

Martech

DECEMBER 18, 2024

Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. The post How Gen Z values are changing marketing appeared first on MarTech.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

DECEMBER 15, 2021

“A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference. But it’s something that is top of mind for audiences, so that’s a driving factor.”.

Education 122

Education MarTech Audience Marketing 122

Martech Series

JUNE 2, 2022

Welcome to this MarTech Series chat JR, tell us about yourself and more about being CEO at RainFocus…. The lack of martech integrations in event tech has also led marketers to bypass and waste rich behavioral insights instead of repurposing them in events and other marketing channels. Thank you for having me, Paroma!

MarTech 89

MarTech Marketing Education Audience 89

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 122

Education Audience ROI A/B Testing 122

Martech Series

JUNE 23, 2022

I look forward to raising the bar on our audience members’ experiences so they share more, help our enterprise clients make better data-driven decisions, and build better experiences for all.” Duke has defined, managed, and delivered high-impact consumer products and applications across retail, travel, education, and more.

Audience 75

Audience Education MarTech Retail 75