The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. This, in turn, affects the overall return on investment (ROI) of the campaign. Another strategy is to adjust targeting settings to reach new audience segments. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 98

Education Ad Tech Media ROI 98

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 120

Audience Marketing ROI Manufacturing 120

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. How do they do it?

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. Data scientists and researchers set you up for success with an optimized media mix, audience targets, and creative assets. In other words, don’t stop!

ROI 85

ROI Education Audience Marketing 85

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. To stay ahead of the curve, commit to ongoing education and skill development.

Conversion 125

Conversion Marketing Education ROI 125

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 57

Media Retail Education ROI 57

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Dig deeper: 3 tips to maximize your ROI at events 4. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Conversion 115

Conversion Education ROI Communications 115

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline.

Audience 88

Audience Machine Learning MarTech Education 88

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Educational resources such as quick-start guides or how-to videos. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort.

Click Through Rate 104

Click Through Rate Non-Profit Impressions Conversion Rate 104

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 123

Education Audience ROI A/B Testing 123

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. How important is video revenue to your business? We owe that to them.

Education 59

Education Cookies Ad Tech Advertising 59

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Single Grain

DECEMBER 4, 2019

Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Navigate: Audience > Users Flow. Google Analytics is here to help: Navigate Audience > Behavior > New vs Returning. You can turn your one-time customers into loyal community members by educating them.

Education 142

Education Conversion ROI Audience 142

Martech

JUNE 12, 2024

It’s time to pay attention, customize your tools for specific customer needs and learn from the data to improve your performance rate for all audiences. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Education 114

Education ROI MarTech Conversion 114

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

The Ad Tech Blog

JUNE 16, 2024

By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience. Effective media planning involves selecting the right channels, timing, and messages to reach the target audience.

Fashion 130

Fashion Audience ROI Media 130

The Ad Tech Blog

SEPTEMBER 11, 2024

By leveraging these insights, marketers can design ads that elicit desired emotional responses from their target audience. By understanding the neural mechanisms behind color perception, marketers can design ads that resonate with their audience on a deeper level, leading to increased brand loyalty and sales.

Machine Learning 130

Machine Learning ROI Audience Media 130

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. This type of advertising is crucial for reaching a broad audience and driving engagement. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI).

ROI 130

ROI Audience Ad Targeting Conversion 130

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Educate This doesn’t mean education about your product.

Education 106

Education Audience MarTech Communications 106

The Ad Tech Blog

MAY 30, 2024

This results in ads being placed in less effective channels, reducing their chances of being seen and remembered by the target audience. Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. Identify the most effective channels and times to reach your target audience.

Audience 130

Audience ROI Control Group Media 130

The Ad Tech Blog

JUNE 6, 2024

This not only improves the efficiency of ad campaigns but also ensures that the right message reaches the right audience at the right time. By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI).

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

Media Math

JUNE 21, 2023

For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9 Wimbledon’s wealthier audience is 3.3X more likely to have an affinity for Jaguar than the sports fans’ audience. Wimbledon’s wealthier audience is 3.3X hours per week on the Internet.

Audience 52

Audience Geo targeting Advertising CPM 52

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. Capturing audience attention in an increasingly virtual world might seem like a losing battle. How event marketing technology can help engage audiences.

Marketing 115

Marketing A/B Testing Audience MarTech 115

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Single Grain

FEBRUARY 25, 2025

Creative assets, specifically high-quality visuals and cinematography , will better engage your audience. To generate leads from YouTube ads , businesses must understand their audience and target user intent. That’s why 88% of marketers say they get a positive ROI on YouTube ads. Long-form video content (e.g.,

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Now, marketing needs to show ROI quickly. This comes only from successfully delivering your message to your audience and is often the hardest part of marketing. Brand recall.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. Through our partnerships with top MMPS, advertisers can also prove more ROI by measuring return on ad spend through our partnerships.

Audience 59

Audience Machine Learning Real Estate ROI 59

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. We’re going to break down the best approach to video content that will resonate with your audience and maximize your reach. It keeps your audience engaged and informed. Aim to grow them bigger.

ROI 52

ROI Real Estate Entertainment Audience 52

Martech Series

JULY 7, 2022

With a composable DXP, companies needing to get their content in front of their audiences easily and cost-effectively have full control over their tech stack, how each component interacts with each other, and how it scales. Abstracts should be submitted here by July 22.

Education 105

Education ROI Agency MarTech 105

Ad Monsters

AUGUST 23, 2024

This data is key for audience segmentation and building media products. These signals include brand, model, and category information from the content, which helps Future understand how audiences behave, consume, and shop. This collaboration explicitly boosts campaign ROI and refines audience targeting.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105