Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 130

Advertising Conversion Rate ROI Audience 130

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

JUNE 12, 2024

It’s time to pay attention, customize your tools for specific customer needs and learn from the data to improve your performance rate for all audiences. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Education 125

Education ROI MarTech Conversion 125

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms.

SEO 133

SEO Audience Education Machine Learning 133

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 118

Brand Awareness ROI Click Through Rate Conversion 118

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization?

Marketing 130

Marketing Education ROI Audience 130

Single Grain

DECEMBER 4, 2019

Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Navigate: Audience > Users Flow. Google Analytics is here to help: Navigate Audience > Behavior > New vs Returning. You can turn your one-time customers into loyal community members by educating them.

Education 142

Education Conversion ROI Audience 142

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Educate This doesn’t mean education about your product.

Education 116

Education Audience MarTech Communications 116

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. Capturing audience attention in an increasingly virtual world might seem like a losing battle. How event marketing technology can help engage audiences.

Marketing 126

Marketing A/B Testing Audience MarTech 126

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 119

ROI Conversion Marketing Education 119

The Ad Tech Blog

JUNE 16, 2024

By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience. Effective media planning involves selecting the right channels, timing, and messages to reach the target audience.

Fashion 130

Fashion Audience ROI Media 130

The Ad Tech Blog

SEPTEMBER 11, 2024

By leveraging these insights, marketers can design ads that elicit desired emotional responses from their target audience. By understanding the neural mechanisms behind color perception, marketers can design ads that resonate with their audience on a deeper level, leading to increased brand loyalty and sales.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Now, marketing needs to show ROI quickly. This comes only from successfully delivering your message to your audience and is often the hardest part of marketing. Brand recall.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. This type of advertising is crucial for reaching a broad audience and driving engagement. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI).

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. More than three-quarters of U.S. an AI-powered video creation platform.

MarTech 130

MarTech Communications SEO Conversion 130

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

The Ad Tech Blog

MAY 30, 2024

This results in ads being placed in less effective channels, reducing their chances of being seen and remembered by the target audience. Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. Identify the most effective channels and times to reach your target audience.

Audience 130

Audience ROI Control Group Media 130

The Ad Tech Blog

JUNE 6, 2024

This not only improves the efficiency of ad campaigns but also ensures that the right message reaches the right audience at the right time. By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI).

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

Media Math

JUNE 21, 2023

For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9 Wimbledon’s wealthier audience is 3.3X more likely to have an affinity for Jaguar than the sports fans’ audience. Wimbledon’s wealthier audience is 3.3X hours per week on the Internet.

Audience 52

Audience Geo targeting Advertising CPM 52

Martech

FEBRUARY 27, 2023

What they are going to want to know is also the hardest to answer: “Are we seeing value from our CDP, and what is the ROI?” This makes it difficult to understand the value contribution and prove ROI. ROI tied to CDP-powered activations. This requires education and strategic partnerships.

ROI 110

ROI Machine Learning Audience Education 110

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. You may be struggling, but so are your ideal customers.

ROI 131

ROI SEO Education Entertainment 131

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. Through our partnerships with top MMPS, advertisers can also prove more ROI by measuring return on ad spend through our partnerships.

Audience 59

Audience Machine Learning Real Estate ROI 59

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Financial brands that can capture this upstream communication with the audience will enjoy brand affinity, loyalty and repeat business. Consumer behavior tells you what information they’re looking for.

Education 123

Education Shipping MarTech Audience 123

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. We’re going to break down the best approach to video content that will resonate with your audience and maximize your reach. It keeps your audience engaged and informed. Aim to grow them bigger.

ROI 52

ROI Real Estate Entertainment Audience 52

Martech Series

JULY 7, 2022

With a composable DXP, companies needing to get their content in front of their audiences easily and cost-effectively have full control over their tech stack, how each component interacts with each other, and how it scales. Abstracts should be submitted here by July 22.

Education 105

Education ROI Agency MarTech 105

Martech Series

OCTOBER 7, 2022

As VP of Digital Audiences, Jordan plans to continue to grow the foundation for Webbula’s competitive Programmatic Product. The Data Solutions Experts are thrilled to welcome Jordan Feivelson, advertising industry veteran, to the team as the Vice President of Digital Audiences.

Advertising 84

Advertising Education ROI Audience 84

Ad Monsters

AUGUST 23, 2024

This data is key for audience segmentation and building media products. These signals include brand, model, and category information from the content, which helps Future understand how audiences behave, consume, and shop. This collaboration explicitly boosts campaign ROI and refines audience targeting.

Ad Ops 104

Ad Ops Ad Tech Education Audience 104

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 69

Education Audience Conversion Rate Manufacturing 69

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. Start your efforts with the audiences you expect first and then use user profiles to get ultra-specific concerning the key problems you solve.

Marketing 124

Marketing Affiliates Finance Education 124

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. They deliver advanced audience segmentation, campaign optimization and ROI forecasting. Skills-based hiring produces teams adept at extracting and applying insights.

Marketing 137

Marketing Conversion Rate MarTech Education 137

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Target audience interviews.

Marketing 116

Marketing Education ROI Communications 116

The Ad Tech Blog

JUNE 24, 2024

For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically. By adhering to these practices, you can improve your chances of reaching your audience’s inbox. Low engagement rates can lead to decreased ROI and wasted marketing efforts.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130