Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Brid.tv

FEBRUARY 24, 2025

But beyond engagement , video is also a key driver in revenue generation if monetized properly. The right monetization model can make all the difference, shaping a publishers content reach, audience engagement, and overall content profitability. It offers steady revenue and fosters strong audience retention.

Audience 52

Audience Ad network Education Video Ads 52

Ad Monsters

OCTOBER 30, 2024

Earlier this year, an IAB study showed that users are mostly okay with an ad-supported open web, as long as they don’t have to pay for content. But, many publishers are walking a tightrope between monetizing their audience and offering them the optimal user experience. And what about disruptive pop-up ads? The result?

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Ad Monsters

MAY 20, 2024

In an exclusive Q&A, Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, share insights into the groundbreaking AI advancements shaping the future of advertising at Samsung.

Audience 59

Audience Machine Learning Real Estate ROI 59

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

MNTN

MARCH 7, 2025

But those goals will differ based on your target audience. To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps.

Marketing 52

Marketing Retargeting Conversion Audience 52

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

ROI 130

ROI Audience Ad Targeting Conversion 130

Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns. Bidding Frequency.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Brid.tv

MARCH 19, 2025

Most importantly, your audience size and audience interest will play a crucial role in determining the most effective monetization approach. But first, to successfully monetize your OTT app, youll need: A clear content strategy Align your content, whether exclusive, premium, or ad-supported, with your audience demand.

Audience 52

Audience Fill rate Media Education 52

MNTN

OCTOBER 6, 2024

With more audiences cutting the cord — and more streaming services raising their fees — audiences are increasingly turning towards more affordable ad-supported offerings. WARC reports that the CTV ad market is expected to balloon by nearly 20% in 2024, and is on course to be worth $35.2 billion before the year is through.

Marketing 98

Marketing Audience Machine Learning Education 98

Martech

AUGUST 25, 2022

Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. Sure, ads were important too. So the advice we have here is not to overthink video ads.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Digiday

DECEMBER 22, 2022

For B2B campaigns, videos illustrating how a product or service solves a company’s problems are the most likely to resonate with prospects. Like consumer-facing video campaigns, setting campaign goals and defining target audiences is foundational to successful B2B videos — but these efforts also require their own approach.

Marketing 79

Marketing Advertising Brand Awareness Video Ads 79

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

CPM 105

CPM Impressions CPA Affiliates 105

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media 123

Media Marketing Machine Learning MarTech 123

Brid.tv

AUGUST 23, 2022

If you’re looking for ways to expand your online video business, building an OTT app might be the right step. Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. VOD businesses love OTT too, as they enable a wider audience reach and an additional source of income.

Video Ads 98

Video Ads Audience Ad Inventory Education 98

Single Grain

FEBRUARY 24, 2020

Introducing yourself to a new audience requires finding new networks for distribution. Social media, videos, ads, email lists, getting backlinks, more social media…. You can use these promotion strategies to tap into new audiences, not just your existing following. That’s where content promotion gives you a boost.

SEO 124

SEO Audience Brand Awareness Marketing 124

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. However, today’s average internet user is better educated about giving away personal information.

GDPR 98

GDPR Cookies Real Estate Audience 98

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. They can include images, videos or carousels. are based on your objective. Turn on Budget Optimization.

CPC 105

CPC Conversion Conversion Rate Audience 105

Ad Wisey

MAY 13, 2022

How can ad management platforms help e-commerce businesses? Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 10 best ad management tools for e-commerce. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Brid.tv

DECEMBER 13, 2024

Think TikTok videos, Instagram Reels, YouTube Shorts, and similar content. The choice between these formats will depend on a publisher’s audience and goals. While long-form excels in in-depth storytelling, short-form thrives in delivering quick, impactful messages for audiences on the go.

Video Ads 52

Video Ads Audience SEO Education 52

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform. ”

Conversion 73

Conversion Food Education Audience 73

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. You will reach a specific target audience successfully. Fortnite and Jordan.

Banner 85

Banner Food Audience Advertising 85

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. Joe Mitchell, head of GTM sales, Amazon Ads. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Single Grain

OCTOBER 2, 2019

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. The audience. Learn More: How to Build a Facebook Ad Funnel.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Ad Beat

DECEMBER 10, 2019

Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. As a brand, you can use in-stream ads to customize your video campaigns using different overlay text and CTAs.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

InMobi

OCTOBER 7, 2021

Brand #1: Sprite drove record engagement and conversions with shoppable video ads Leveraging InMobi audiences, Sprite identified personalized audience cohorts and engaged them with 15-second short-video ads featuring two young individuals going through a boring day and how consuming Sprite elevates their mood instantly.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Single Grain

JULY 19, 2023

This ensures you’re putting your ad dollars toward the most popular channels. Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. LinkedIn has over 774 million user s worldwide, making it the perfect outlet for B2B businesses attracting a global audience.

Media 73

Media Advertising A/B Testing Education 73

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. You get the idea.

Marketing 88

Marketing Rich Media Audience Education 88

InMobi

DECEMBER 9, 2021

To expand the reach and popularize the campaign across the Archipelago, the brand delivered a thought-provoking, interactive video experience to educate Indonesians on the appropriate way to react when faced with such street harassment. million unique users educating them on the best ways to react to the situation.

Education 52

Education Rich Media Video Ads Communications 52

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). You need to choose a character that makes it easy for audiences to understand your story and you need to make him or her attractive (not as in “good looking”; as in “appealing”). 3) Create “Conflict”.

Marketing 111

Marketing Audience Banner Impressions 111

Monetize More

MAY 17, 2023

Video monetization is generating solid income by creating and sharing video content. But, with the help of a SaaS solution, you will be able to build an app and reach a massive audience in no time. An online free video cutter can eliminate unnecessary parts and produce factual content for your loyal customers.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52