Digiday

APRIL 18, 2023

. “People may not be aware of this already, but we have adjacency controls in place that are really quite effective,” Musk told the packed mainstage room where hundreds recorded his comments on their cell phone cameras even after it was rumored that electronic recordings of the session somehow would not be permitted.

Audience 68

Audience Electronics Conversion Media 68

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Or if you're advertising a new tech gadget, you may want to place your billboard near a popular electronics store.

Electronics 219

Electronics Audience Brand Awareness Fashion 219

Exchange Wire

MAY 7, 2024

Digital Element, the global IP geolocation and audience insights leader, today (6th May, 2024) announced the company has won the Groundbreaking Cybersecurity Analytics and the Publisher’s Choice of Threat Intelligence awards from Cyber Defense Magazine (CDM), the industry’s leading electronic [.]

Electronics 59

Electronics Audience 59

Martech

OCTOBER 22, 2024

The highest discounted categories globally were general apparel (average discount 27%), electronics and accessories (20%) and health and beauty (17%). The electronics category saw a significant increase in discount rate, up 25% year-over-year. The global average this year was 18% for Prime days. In the U.S., Likely not.

Electronics 62

Electronics Retail eCommerce Food 62

Aronson Ads

NOVEMBER 10, 2021

It requires the ability of writers to conduct proper product research and analysis to effectively represent a brand and its product while communicating the key product benefits to the intended target audience. It’s up to the writers to use their research and analysis skills to deduce who that audience may be. Research Your Product.

Audience 40

Audience Electronics Entertainment Communications 40

Digiday

AUGUST 15, 2024

Formerly known as Electronic Sports League, ESL was founded in Germany in 2000. As it celebrates its 25th year — and a marquee deal with the Esports World Cup — ESL has announced a brand refresh intended to bring the esports company closer to its roots. Continue reading this article on digiday.com.

Electronics 93

Electronics Audience Media Marketing 93

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.” Providing users with options regarding ad preferences.

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Digiday

OCTOBER 8, 2024

The film — developed in collaboration with blind and low-vision creatives — reimagined storytelling by eliminating visuals, offering an inclusive experience that resonated with both sighted and non-sighted audiences. middle and high school students to apply STEM skills to solve local community issues.

Electronics 79

Electronics Education Retail Audience 79

Martech Series

JANUARY 3, 2023

Partnership will bring new content partners to rlaxx TV’s global audiences. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG). Co-Founder and COO, Wurl.

Electronics 85

Electronics Entertainment Audience MarTech 85

illumin

OCTOBER 17, 2024

These electronic mail messages quickly became email as we know it today. Electronic mail message” became an outmoded term by 1982 and the term “email” swept in to take its place. Define your target audience: Marketers need to understand their readers inside and out, this way they can target their language and content effectively.

Marketing 59

Marketing Electronics Communications ROI 59

Martech

AUGUST 8, 2024

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. The user can then add any missing items.

MarTech 107

MarTech Electronics GDPR Audience 107

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 89

Cookies Pop-Up Electronics GDPR 89

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 71

Retail Geo targeting Electronics Media 71

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. The connected future.

Food 100

Food Electronics MarTech Audience 100

Ad Monsters

JANUARY 12, 2024

” – Michael Scott, VP of Sales and Ad Operations, Samsung Electronics America Will We Get Measurement Right in 2024? ” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric. .”

Viewability 111

Viewability Electronics Retail Audience 111

Martech

JANUARY 9, 2023

At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. PIXELYNX was cofounded by Grammy-winning producer Deadmau5 and electronic musician and DJ Richie Hawtin. Immersive music. Why we care.

Electronics 83

Electronics MarTech Audience 83

Martech Series

JUNE 10, 2022

Prosper’s Model Factory is expanding their Retail Audience models on the AWS Marketplace to help brands meet this challenge. Brands can now control how they activate retail audiences and even enhance their own data using a virtual clean room at the Prosper Model Factory solution on AWS. Target Electronics Shopper. Costco Member.

Retail 90

Retail Electronics Cookies Audience 90

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

Ad Beat

MARCH 6, 2024

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Digital Turbine

JULY 24, 2023

Let’s dive into three myths about mobile games and the holidays: Myth #1 – Holiday Shoppers Don’t Play Mobile Games Mobile gamers are not a niche audience: 67% of holiday shoppers play games on their smartphones. This includes 70% of parents, obviously a big audience for the season.

Electronics 52

Electronics Audience Advertising Marketing 52

illumin

APRIL 23, 2024

By the time this ad was released in 2022, the brand had already integrated more than 9 million kilograms of recycled electronics into its new products. They’re doing the hard part of building environmentally sustainable practices into their business and using Earth Day as an effective time to share those initiatives with their audience.

Entertainment 111

Entertainment Electronics Education Ad Tech 111

VideoWeek

MARCH 9, 2023

However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences towards FAST, and move FAST up their own agendasTV. Now, FAST is one of the industry’s hottest topics. And this is no fleeting trend.

Audience 116

Audience Electronics Impressions Advertising 116

AdvertiseMint

JANUARY 20, 2024

With millions of active customers and a streamlined logistics network, Amazon FBA provides a platform for Amazon sellers to reach a global audience. Electronics and accessories. The electronics category remains a timeless favorite among online shoppers. Do you know the best products to sell on Amazon FBA?

Electronics 52

Electronics Fashion Shipping Education 52

Digital Turbine

JUNE 12, 2024

This means that in-app ads (especially in mobile games) are reaching a highly engaged audience and effectively introducing and familiarizing them with your brand. Back-to-school (BTS) mobile gamers are 148% more likely than non-gamers to state they learn about new brands from in-app ads.

Electronics 52

Electronics Brand Awareness Advertising Audience 52

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

eCommerce 109

eCommerce Retail Electronics Conversion 109

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 110

Healthcare Marketing Cookies Electronics 110

Martech Series

SEPTEMBER 20, 2022

PIXELYNX , the music metaverse gaming platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman , announced today a partnership with Laylo , a creator messaging and CRM platform designed for drop notifications and fan engagement.

Electronics 82

Electronics MarTech Communications Audience 82

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. Shih also pointed out that LG Electronics is using genAI to speed up ad production.

A/B Testing 106

A/B Testing Machine Learning Cookies Electronics 106

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience.

Pharmaceuticals 111

Pharmaceuticals Electronics Healthcare MarTech 111

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. But does it really do that? It can’t always tell you how a consumer feels.

GDPR 98

GDPR Cookies Real Estate Audience 98

Martech Series

SEPTEMBER 29, 2022

In the future, ChainGuardians will also launch a new $100,000 grant opportunity in a different business sector, such as wine and spirits, toys, electronics and music. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech

SEPTEMBER 18, 2024

For instance, two customers with school-age children might appear similar, but AI can discern that one parent focuses on basic school supplies, while the other is interested in advanced electronics. Real-Time Adaptation : Update audiences in real time with changes in customer behavior.

Media 66

Media Ad Inventory Electronics Audience 66

Martech Series

SEPTEMBER 12, 2022

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Metaverse – The Consumer Zeitgeist: The panel will address how brands are reaching Gen-Z audiences in the metaverse, and how the metaverse, NFTs and Web 3.0 The winner will be determined by live audience voting. The HARMAN-XTC Challenge finalists are: Chargd.

Electronics 88

Electronics Entertainment Communications MarTech 88

Digital Turbine

JULY 31, 2023

Find That Holiday Magic Summer sales like Prime Day can serve as a training ground for Black Friday and Cyber so this is the time to take note of what resonates with their audience and drives action. Forget Those Myths About Holiday Shoppers and Mobile Gaming A common misconception is that mobile games only provide a niche audience.

Electronics 52

Electronics Retail Conversion Audience 52

AdvertiseMint

SEPTEMBER 7, 2023

If you have a garage of handbags, sports collectibles, toys, consumer electronics, home appliances, etc., Electronics If you have gently used major appliances, you can list them in the “Electronics” category. You should consider hiring an Amazon advertising agency to promote your listings and reach a wider audience.

Shipping 52

Shipping Electronics Food Audience 52