Martech

OCTOBER 22, 2024

The highest discounted categories globally were general apparel (average discount 27%), electronics and accessories (20%) and health and beauty (17%). The electronics category saw a significant increase in discount rate, up 25% year-over-year. The global average this year was 18% for Prime days. In the U.S., Likely not.

Electronics 66

Electronics Retail eCommerce Food 66

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech

SEPTEMBER 18, 2024

For instance, two customers with school-age children might appear similar, but AI can discern that one parent focuses on basic school supplies, while the other is interested in advanced electronics. Real-Time Adaptation : Update audiences in real time with changes in customer behavior.

Media 71

Media Ad Inventory Electronics Audience 71

Digiday

APRIL 18, 2023

. “People may not be aware of this already, but we have adjacency controls in place that are really quite effective,” Musk told the packed mainstage room where hundreds recorded his comments on their cell phone cameras even after it was rumored that electronic recordings of the session somehow would not be permitted.

Audience 68

Audience Electronics Conversion Media 68

Martech

JANUARY 9, 2023

At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. PIXELYNX was cofounded by Grammy-winning producer Deadmau5 and electronic musician and DJ Richie Hawtin. Immersive music. Why we care.

Electronics 110

Electronics MarTech Audience 110

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. MS : We know that as audiences fragment across platforms and devices, advertisers are facing the challenge of both missed reach and duplicated reach.

Audience 59

Audience Machine Learning Real Estate ROI 59

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Digiday

AUGUST 15, 2024

Formerly known as Electronic Sports League, ESL was founded in Germany in 2000. As it celebrates its 25th year — and a marquee deal with the Esports World Cup — ESL has announced a brand refresh intended to bring the esports company closer to its roots. Continue reading this article on digiday.com.

Electronics 93

Electronics Audience Media Marketing 93

Martech Series

JANUARY 3, 2023

Partnership will bring new content partners to rlaxx TV’s global audiences. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG). Co-Founder and COO, Wurl.

Electronics 85

Electronics Entertainment Audience MarTech 85

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. The connected future.

Food 113

Food Electronics MarTech Audience 113

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 115

Healthcare Marketing Cookies Electronics 115

Martech Series

JUNE 10, 2022

Prosper’s Model Factory is expanding their Retail Audience models on the AWS Marketplace to help brands meet this challenge. Brands can now control how they activate retail audiences and even enhance their own data using a virtual clean room at the Prosper Model Factory solution on AWS. Target Electronics Shopper. Costco Member.

Retail 90

Retail Electronics Cookies Audience 90

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 89

Cookies Pop-Up Electronics GDPR 89

Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 71

Retail Geo targeting Electronics Media 71

VideoWeek

MARCH 9, 2023

However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences towards FAST, and move FAST up their own agendasTV. Now, FAST is one of the industry’s hottest topics. And this is no fleeting trend.

Audience 116

Audience Electronics Impressions Advertising 116

Ad Monsters

JANUARY 12, 2024

” – Michael Scott, VP of Sales and Ad Operations, Samsung Electronics America Will We Get Measurement Right in 2024? ” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric. .”

Viewability 111

Viewability Electronics Retail Audience 111

Digiday

NOVEMBER 21, 2024

And for marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport. In 2024, the sport has drawn in new non-endemic advertisers such as LVMH, electronics maker Lenovo, beauty brand Charlotte Tilbury , and B2B firm Xerox.

Electronics 75

Electronics Communications Agency Audience 75

Digiday

OCTOBER 8, 2024

The film — developed in collaboration with blind and low-vision creatives — reimagined storytelling by eliminating visuals, offering an inclusive experience that resonated with both sighted and non-sighted audiences. middle and high school students to apply STEM skills to solve local community issues.

Electronics 79

Electronics Education Retail Audience 79

Exchange Wire

MAY 7, 2024

Digital Element, the global IP geolocation and audience insights leader, today (6th May, 2024) announced the company has won the Groundbreaking Cybersecurity Analytics and the Publisher’s Choice of Threat Intelligence awards from Cyber Defense Magazine (CDM), the industry’s leading electronic [.]

Electronics 59

Electronics Audience 59

illumin

APRIL 23, 2024

By the time this ad was released in 2022, the brand had already integrated more than 9 million kilograms of recycled electronics into its new products. They’re doing the hard part of building environmentally sustainable practices into their business and using Earth Day as an effective time to share those initiatives with their audience.

Entertainment 112

Entertainment Electronics Education Ad Tech 112

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience.

Pharmaceuticals 123

Pharmaceuticals Electronics Healthcare MarTech 123

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

eCommerce 120

eCommerce Retail Electronics Conversion 120

Aronson Ads

NOVEMBER 10, 2021

It requires the ability of writers to conduct proper product research and analysis to effectively represent a brand and its product while communicating the key product benefits to the intended target audience. It’s up to the writers to use their research and analysis skills to deduce who that audience may be. Research Your Product.

Audience 40

Audience Electronics Entertainment Communications 40

Digiday

JANUARY 8, 2025

This edition of the daily CES Briefing features an interview with Stagwells Mark Penn about the landscape for agencies and a recap of a session from OpenAPs Audience Summit on the disconnect with streaming ad data. 10 Questions with Stagwells Mark Penn AI is one backdrop for this years Consumer Electronics Show.

Electronics 61

Electronics Agency Conversion Audience 61

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. This means that we have the number one addressable footprint in the U.S.”

Retail 117

Retail Electronics MarTech Manufacturing 117

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. Shih also pointed out that LG Electronics is using genAI to speed up ad production.

A/B Testing 115

A/B Testing Machine Learning Cookies Electronics 115

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Marketing 125

Marketing Audience Communications Electronics 125

Martech Series

SEPTEMBER 20, 2022

PIXELYNX , the music metaverse gaming platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman , announced today a partnership with Laylo , a creator messaging and CRM platform designed for drop notifications and fan engagement.

Electronics 82

Electronics MarTech Communications Audience 82

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Retail 120

Retail Media Cookies Electronics 120

Martech Series

SEPTEMBER 12, 2022

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Metaverse – The Consumer Zeitgeist: The panel will address how brands are reaching Gen-Z audiences in the metaverse, and how the metaverse, NFTs and Web 3.0 The winner will be determined by live audience voting. The HARMAN-XTC Challenge finalists are: Chargd.

Electronics 88

Electronics Entertainment Communications MarTech 88

Martech Series

JULY 6, 2022

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Which are these?

Marketing 118

Marketing Pop-Up Banner Electronics 118

Martech

JULY 20, 2021

As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. The challenge of engaging with a fragmented audience . There were a limited number of channels to deliver a big message to a big audience.

Electronics 110

Electronics MarTech Audience Ad Space 110

Martech

JUNE 23, 2022

Having a deep understanding of your audience will make a difference in reaching and engaging them. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Therefore, knowing your audience thoroughly is more important than ever.

Entertainment 102

Entertainment Audience Electronics Finance 102

Martech

MAY 21, 2024

Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.

Conversion 106

Conversion Marketing A/B Testing Electronics 106

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.”

Retail 113

Retail Electronics Media Agency 113

Ad Monsters

DECEMBER 13, 2022

Marketers reported using reach as a KPI the most: CPG, Telecom, Consumer Electronics, and B2B. Consider ID-independent audiences: ID-independent audience models, such as AI-powered predictive and contextual audiences, can be precious in combination with ID-based targeting. . ” .

Viewability 102

Viewability Advertising Impressions Cookies 102