MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Reach your target audience at scale at a time and place when they are most likely to be in a shopping mindset 2.

Banner 52

Banner Mobile Ads Rich Media ROI 52

VideoWeek

MARCH 5, 2024

We’ve been working with News Corp Australia across lots of their brands, from Moët & Chandon through to travel and electronic goods. We have a suite of different ways to engage audiences. It’s growing the footprint of the brand out into the market. Who uses the product? Publishers can be very set in their processes.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

InMobi

NOVEMBER 13, 2012

And now, the US market has officially graduated: With the Consumer Electronics Show (CES) around the corner, the Consumer Electronics Association (CEA) estimates that by 2013, the 100M tablets shipped in the US alone will be almost on par with the number of smartphones- 108M. More on that in another post!

Electronics 40

Electronics Rich Media Shipping Audience 40

Lemonads

APRIL 9, 2021

Innovative devices and lightning-fast internet connections give publishers the ability to connect with their audiences in a variety of different ways. With the above in mind, developing a winning formula takes time and an in-depth understanding of your target audiences and the platform they are using.

Affiliates 52

Affiliates Rich Media Audience Conversion 52

InMobi

AUGUST 21, 2013

Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. Mobile moms are a more empowered shopping group than ever.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52