MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

DECEMBER 21, 2022

Relevant advertising is not about getting audiences to come to brands; it’s about going to them with relevant messages — whether on consumers’ favorite devices or their favorite channels. Samsung Italy turned to Twitch to engage with a younger audience for the launch of their new flagship Galaxy S22 smartphone.

Advertising 81

Advertising Impressions Audience Electronics 81

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. What is mobile’s share of digital ad spending? of total digital ad spending. of all US native display ad spending ($84.57 billion by 2026.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

InMobi

NOVEMBER 6, 2017

Be savvy with mobile video : Shoppers in SEA are increasingly relying on mobile video, with November 7th being the peak for mobile video ad views and engagement in the run up to Singles Day. Focus on fashion: In most other regions, electronics sales dominate online sales.

Retargeting 52

Retargeting Fashion Retail Electronics 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

SEPTEMBER 23, 2020

Mondelez Engages Mobile-First Buyers through Interactive Video Ads 23% of Indian shoppers will indulge in purchasing gift packs this festive season ‘Cadbury’ range of chocolates are considered no less than a token of celebration in India. Million Audiences Recorded a 100% leap in engagement 3. The Results Reached 2.2

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

InMobi

OCTOBER 13, 2020

2) Retail’s Mobile Target Audience Includes Older Millennials, Gen X and Parents While mobile shopping is shaping up to be popular with just about everyone this holiday season, it seems to be especially popular with both people between 36 and 45 years old and those with adult children still at home.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. It has also provided users with more choice over how they consume video content.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Brid.tv

APRIL 11, 2024

More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising. million people.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. Ofcom has found Sky in breach of rules requiring “electronic communications services” to notify customers towards the end of their minimum contract period.

Brand Lift 98

Brand Lift Media Agency Electronics 98

AdvertiseMint

JULY 30, 2023

In this article, we will cover the following: The Right Business for TikTok’s audience The advantages of TikTok for business TikTok marketing strategies for businesses Businesses that flourished on TikTok The Right Business for TikTok’s Audience 38.4% It provides brands access to diverse audiences from all walks of life.

Marketing 52

Marketing Fashion Food Audience 52

Brid.tv

MAY 26, 2023

More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. What Is Digital Media?

Media 52

Media Audience CPM Electronics 52

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Scaling : After optimizing, successful campaigns are amplified to reach a broader audience and maximize results. Are you creating a back-to-school campaign? A holiday sale?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience.

CPC 52

CPC CPM Viewability Impressions 52

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale? Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

MAY 16, 2023

Viewing videos. Adding items to their cart without purchasing. Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics. Examples include: Visiting multiple pages on your website. Engaging with your social media posts.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. Amplify: Run both short and long-form ads simultaneously to ensure maximum impact and reach. Source: Adbeat. Source: Adbeat.

Finance 40

Finance Marketing Conversion Electronics 40

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. billion USD by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 25, 2022

Compelling Ad Copy Preparation. Successful PPC campaigns also need convincing ad copy to get visitors to click on your ad. Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks.

Agency 52

Agency Marketing A/B Testing ROI 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. Revenues climbed 23.4 percent during Q4 and 23.3

Marketing 52

Marketing Media Entertainment Agency 52

Ad Beat

JULY 26, 2019

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. The copy is short, data-driven and directly speaks to the audience.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. Studies carried out by xpln.ai CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

SEPTEMBER 9, 2022

Almost half reported a limited understanding of their audience, resulting in misaligned priorities. LG Electronics will roll out new cloud gaming services on its smart TVs from this month. US and UK Audiences Prefer News Online, Magazines in Print. Sky News Sees Strong Audience Growth in July. Reddit Acquires Spiketrap.

GDPR 52

GDPR Media Audience Ad Tech 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

Ad Beat

NOVEMBER 25, 2024

While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. This makes sense, considering the fact that AmEx has a huge global audience of different types of customers. An ad placed on this video of Selena Gomez got a massive 52.5M

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric.

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. THE CONTEXT: While Microsofts ad business is relatively small , the company is hoping to make its Performance Max offering more attractive to advertisers via regular updates like these.

Social Advertising 75

Social Advertising Advertising Conversion Media 75