Adweek

SEPTEMBER 22, 2022

Since then, many major entertainment companies implemented diversity and inclusion initiatives, making public commitments to systemic changes and increased representation in front of the camera as well as behind the scenes.

Audience 246

Audience Entertainment 246

Adweek

OCTOBER 10, 2024

Hulu wants to immerse audiences into the world of Mexican boxing. Searchlight Television brought the idea to Hulu, according to Jordan Helman, executive vice president, drama, Hulu Originals and ABC Entertainment.

Entertainment 317

Entertainment Audience 317

Adweek

APRIL 12, 2024

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication.

Entertainment 312

Entertainment Communications Audience Media 312

Adweek

DECEMBER 1, 2023

But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

Entertainment 329

Entertainment Audience Food 329

Adweek

JUNE 2, 2022

Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video.

Entertainment 306

Entertainment Audience Media 306

Adweek

OCTOBER 13, 2022

Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.

Entertainment 306

Entertainment Audience Retail 306

Adweek

DECEMBER 19, 2024

ESPN Squad was developed by ESPN Creative Studio and is designed to bring fun and entertainment to audiences, while introducing something unexpected to the ESPN ecosystem. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. The main.

Entertainment 277

Entertainment Audience Marketing 277

Adweek

JANUARY 15, 2025

This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment.

Entertainment 260

Entertainment Retail Audience 260

More About Advertising

NOVEMBER 29, 2024

Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings.

Entertainment 98

Entertainment Audience Advertising 98

Adweek

JULY 21, 2023

There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. To break through, a higher creative standard is being.

Entertainment 246

Entertainment Social Advertising Marketing Audience 246

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

Fashion 246

Fashion Entertainment Audience Agency 246

Adweek

DECEMBER 1, 2022

Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers. Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency.

Agency 246

Agency Fashion Entertainment Audience 246

Martech

DECEMBER 4, 2024

Brands know that Kourtney Kardashian or Justin Bieber reach hundreds of millions of people and can evaluate the likely demographics of their audiences. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

Audience 114

Audience Entertainment MarTech Marketing 114

illumin

OCTOBER 31, 2024

With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. The familiar format of the ad keeps things comfortable, while the twerking zombie animatronic makes its audience laugh. Here are the best of the best from Halloween this year.

Retail 106

Retail Audience Entertainment Ad Tech 106

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. This is a remarkable level of message customization to an audience of one. Together, the target audience and lead magnet account for 80% of your results. Test your audience selection, your offers and your creative treatments. They have scant patience for salespeople.

Marketing 131

Marketing Communications Audience Entertainment 131

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. In the U.S., What does this mean for marketers?

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Martech Series

OCTOBER 18, 2022

The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.

Entertainment 99

Entertainment Media Pop-Up MarTech 99

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 104

Audience Advertising Media Entertainment 104

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Iron out your content strategy Show the value your brand brings mentally, socially and environmentally.

Marketing 102

Marketing Entertainment Manufacturing Brand Awareness 102

Ad Monsters

DECEMBER 5, 2024

Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. The holiday season is highly competitive, with many products vying for the same audience. The key to success is creating great user experiences and capturing genuine user attention.

Real Estate 97

Real Estate Retail Audience Conversion 97

Digiday

MARCH 25, 2025

The campaigns global impact cemented LEGOs relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity. The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%. Continue reading this article on digiday.com.

Media 49

Media Entertainment Impressions Audience 49

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. This suggests that DOOH advertising can lead to higher audience engagement and return on investment.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Ad Monsters

MARCH 21, 2025

The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to individual listeners based on contextual and audience-level data. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We But this shift in viewership might not be as obvious as that.

Audience 98

Audience Retail Fashion Entertainment 98

Venture Beat, Marketing

APRIL 16, 2022

Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.

Entertainment 145

Entertainment Audience Marketing 145

Fuel Lines

MAY 14, 2016

That is an audience of approximately 73 million adults here in the U.S. “Facebook has over a billion users , and according to a Pew study , 72% of American adults use it.” ” Of the approximate 1.6 billion users, 30% get news from their Facebook site. Click on the following link if you’d like to connect with me on Facebook.

Agency 255

Agency Media Education Entertainment 255

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Fuel Lines

SEPTEMBER 14, 2015

A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It will also help provide focus in developing your content for a specific target audience. It’s like a fishing expedition. Provides a better focus for new business.

Agency 262

Agency Conversion Media Food 262

Fuel Lines

MARCH 8, 2016

Comment on the public updates shared by others or send them a private message Announcements News Your status, what you are doing Advice Entertainment Instead of random Facebook updates, put a plan in place. When sharing to a mixed audience on Facebook, it should be a little bit of business and a lot more of the personal side of who you are.

Agency 260

Agency Education Entertainment Media 260

Ad Rants

NOVEMBER 14, 2022

In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 It means creating organic video content that is entertaining and that your audience has an interest in. Lead Magnet and Audience Research. SEO Marketing.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Digiday

NOVEMBER 14, 2024

In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. These days, intellectual property holders understand that it is necessary for their properties to exist across multiple formats to truly capture the attention of modern audiences. Announced on Nov.

Entertainment 64

Entertainment Media Audience Marketing 64

Ad Rants

OCTOBER 24, 2022

But now, millennials comprise most of a B2B marketer's audience. B2B audiences tend to prefer video, with well over half of senior executives stating that they prefer watching video on a website to reading text. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

AdvertiseMint

DECEMBER 21, 2024

Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. As a result, companies can establish a stronger connection with their audience, potentially boosting engagement rates and brand loyalty.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Digiday

MARCH 25, 2024

To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events. Continue reading this article on digiday.com.

Entertainment 78

Entertainment Advertising Audience Media 78

More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch.

Media 105

Media Entertainment Impressions Agency 105

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Avoid coming across as too corporate or salesy.

Entertainment 108

Entertainment Audience MarTech Fashion 108