Single Grain

DECEMBER 6, 2023

Your ability to captivate an online audience can define your career. Most people see social media as entertainment, so the secret to achieving this success is simpler than you would think. Since social media and entertainment go hand in hand, the best way to engage your followers is to show off your unique personality.

Entertainment 52

Entertainment Media Audience Education 52

Adweek

SEPTEMBER 22, 2022

Since then, many major entertainment companies implemented diversity and inclusion initiatives, making public commitments to systemic changes and increased representation in front of the camera as well as behind the scenes.

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Audience Entertainment 246

Digiday

NOVEMBER 14, 2024

In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. These days, intellectual property holders understand that it is necessary for their properties to exist across multiple formats to truly capture the attention of modern audiences. Announced on Nov.

Entertainment 62

Entertainment Media Audience Marketing 62

Martech Series

DECEMBER 16, 2022

Clix , the fast-growing digital “guidance guru” for streaming movies, series and Clix’ original content reports that 99 percent of its 12 million global audience are watching via mobile phones and tablets.1 We know they don’t want more guides and grids to struggle through as they search for their entertainment experience.”.

Entertainment 77

Entertainment Machine Learning Audience MarTech 77

InMobi

JUNE 30, 2023

In today’s world, entertainment is everywhere. From big screens to the mobile devices we carry 24/7, companies have an unprecedented opportunity to reach and engage consumers. Watch now:

Entertainment 52

Entertainment Audience Media Advertising 52

Marketing Dive

JULY 11, 2022

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

Entertainment 82

Entertainment Audience 82

Martech Series

JUNE 10, 2022

Domo announced it and production partner Jmills Entertainment are the recipients of seven Telly Awards highlighting the joint achievement in producing Domopalooza 2022 in the 43rd Annual Telly Awards. This year’s submissions told new stories and shared new ideas with audiences.

Entertainment 81

Entertainment MarTech Audience Media 81

Martech Series

JANUARY 3, 2023

Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. The differential was even greater among affluent audiences (2.3X Discovery Announce Audience Measurement Agreement appeared first on MarTech Series.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Adweek

APRIL 12, 2024

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication.

Entertainment 298

Entertainment Communications Audience Media 298

Martech Series

JULY 13, 2022

AmazeVR and SM Entertainment will form Studio A, a joint venture that will produce immersive VR concerts using AmazeVR’s proprietary VR concert creation tools while drawing on the extensive network of artists in K-pop and beyond. Together, the two will launch Studio A, which will be based in Seoul, South Korea.

Entertainment 90

Entertainment MarTech Marketing Audience 90

Martech Series

FEBRUARY 16, 2023

The MFTs Boot Camp Decentralized Storytelling, A Web3-powered Virtual NFT Community, With AI -VR- AR for Writing Story A Film3, future of digital entertainment Storytelling NFT is arriving at your doorstep! With over 20 years of experience in the world of art and entertainment, we’ve got the portfolio to make this happen!

Entertainment 72

Entertainment MarTech Communications Audience 72

Digiday

JUNE 20, 2024

Changing consumption habits and the increasing fragmentation of the landscape require marketers to find ways outside of traditional advertising methods to connect with their target audiences. So how can marketers make entertainment that people want without the brand messaging overpowering the entertainment?

Entertainment 59

Entertainment Marketing Audience Media 59

VideoWeek

MARCH 28, 2023

1 today announced it is sharpening its focus on its entertainment business, which encompasses its traditional TV business, its streaming efforts, and its production studios Seven.One Studios. ” Joyn in the spotlight But while ProSieben is keeping faith with entertainment, it’s not just business as usual for the broadcaster. .

Entertainment 52

Entertainment Media Audience Advertising 52

Adweek

DECEMBER 1, 2023

But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

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Entertainment Audience Food 311

Martech Series

OCTOBER 18, 2022

The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.

Entertainment 99

Entertainment Media Pop-Up MarTech 99

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 86

Audience Advertising Media Entertainment 86

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

Entertainment 92

Entertainment Marketing Data Management Platform Demand Side Platform 92

MNTN

OCTOBER 17, 2022

By now, you’ll have started deploying some scarily good campaigns…but as you ramp up your promotional activity as you reach the finish line, it’s also a good idea to switch up your audience targeting strategy too to cover all of your bases. Audience Name: Halloween Shoppers. Audience Provider: Cubiq. Audience Provider: Comscore.

Audience 52

Audience Entertainment Food Retail 52

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We But this shift in viewership might not be as obvious as that.

Audience 98

Audience Retail Fashion Entertainment 98

Digiday

JUNE 13, 2022

Liberty Mutual isn’t alone in partnering with an entertainment property for advertising. We feel that consumers are interested in seeing this in their advertising, too, and making advertising a little bit more entertaining and less sort of disruptive to the content that you want to be streaming.”.

Entertainment 72

Entertainment Advertising Marketing Retail 72

Adweek

OCTOBER 13, 2022

Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.

Entertainment 297

Entertainment Audience Retail 297

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising. Anteriad announced a new collaboration with TransUnion.

Audience 86

Audience Marketing Entertainment MarTech 86

Adweek

JULY 21, 2023

There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. To break through, a higher creative standard is being.

Entertainment 246

Entertainment Social Advertising Marketing Audience 246

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

MNTN

JANUARY 13, 2023

With viewers keeping their eyes glued to the screen over the next few weeks as we countdown to touchdown time, let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns. Audience Name: Superbowl Celebrators. Audience Provider: Cuebiq. Audience Name: TV Commercials. Audience Name: Fox.

Audience 52

Audience Entertainment Advertising Marketing 52

MNTN

DECEMBER 5, 2023

With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

MNTN

NOVEMBER 17, 2022

You’re probably wondering what this rather nebulous audience segment could possibly mean. We covered this (well, one part) recently with a blog post that shares seven audience segments that travel brands should be targeting. Audience Name: Work From Home/Telecommuters. Audience Provider: Adstra. Could it be travel?

Audience 52

Audience Entertainment Advertising Marketing 52

Digiday

MARCH 25, 2024

To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events. Continue reading this article on digiday.com.

Entertainment 80

Entertainment Advertising Audience Media 80

Adweek

DECEMBER 1, 2022

Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers. Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency.

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Agency Fashion Entertainment Audience 246

Adweek

JUNE 2, 2022

Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video.

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Entertainment Audience Media 296

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Engaging Content CTV platforms offer a wide range of engaging content that caters to diverse audiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?

Entertainment 52

Entertainment Electronics Audience Impressions 52

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

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Fashion Entertainment Audience Agency 243

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. While CNN focuses on snippets of actual daily news stories as they unfold using videos that are anywhere up to almost 10 minutes long, The Daily Wire concentrates on entertaining news and uses TikTok trends and filters in posts that only last about a minute. Entertaining content is.

Audience 94

Audience Pop-Up Entertainment Conversion 94

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 68

Audience Entertainment Media Brand Awareness 68