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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

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Growth of Location Based Marketing and Its Importance

Martech Series

The label is visible to the phone’s camera, and the app activates the label on screen which is changed to animated display and it educates as well as entertains the user. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

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It Finally Happened: CTV is More Popular than Linear

MNTN

No longer a secondary player to broadcast TV, Connected TV is now the dominant form of entertainment on TV screens across America. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming. CTV’s Rise to Dominance.

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Digital out-of-home advertising: a quick guide

illumin

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. DOOH can also help increase footfall and overall in-store traffic.

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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.