Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Developing dynamic creative to fine-tune targeting.

Audience 68

Audience Marketing Video Ads Entertainment 68

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release.

Viewability 105

Viewability Impressions Entertainment Audience 105

Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

Clickbait 72

Clickbait Audience CPM Entertainment 72

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. This increases the chance your audience will watch the ad, engage with it, and eventually convert. They are not.

Advertising 106

Advertising Entertainment Audience Ad Tech 106

InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?

Entertainment 52

Entertainment Electronics Audience Impressions 52

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digital Turbine

DECEMBER 15, 2022

A well-crafted in-app advertising strategy to go with the brand recognition will make sure your app is getting enough impressions until the audience is ready to download and fulfill that task. More than half of consumers say they download an app because they need it for a specific task.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Martech Series

JUNE 24, 2022

A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience.

Marketing 126

Marketing Manufacturing Audience Entertainment 126

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Digital Remedy

OCTOBER 19, 2022

This trust between the audience and the content creator creates a unique and impactful type of advertising available on podcasts. This leads to an already attentive audience listening deeply to a message from someone they trust. Podcasts Offer a High Level of Audience Engagement. Leverage Refined Audience Targeting.

Advertising 106

Advertising Audience Retargeting Media 106

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. It's more popular with people (i.e. In 2018 the company generated $32 million in revenue.

Education 140

Education Pop-Up Entertainment Audience 140

MNTN

DECEMBER 1, 2022

Meanwhile, last week saw the world’s biggest sporting event—the World Cup—entertaining billions around the globe as US consumers participated in a record-breaking Black Friday. But it’s not just the large audience numbers that are making waves—it’s that more viewers than ever will be streaming this year’s tournament.

Entertainment 98

Entertainment Audience Impressions Retail 98

MNTN

JANUARY 16, 2025

With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. But the good news is that there are ways to cut through the clutter and find the engaged viewership your brand seeks.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Martech Series

OCTOBER 13, 2022

Innovid announced a partnership with Fox Corporation to measure cross-platform viewing consumption across its industry-leading portfolio of news, sports, entertainment, and streaming properties. Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming.

Audience 75

Audience ROI Entertainment MarTech 75

Martech

AUGUST 2, 2023

You can’t even take from Twitter and move it over because the audience that exists on this platform is slightly different and they expect different things.” ” Brands can find an audience almost instantly on Threads because their existing Instagram audience is easily ported across. ” Get MarTech!

Entertainment 98

Entertainment Audience Media Education 98

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Creating quality content that is entertaining (and lightly informative) is an excellent way to get your brand to stick in potential customers minds.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. What’s even more impressive is how the company used the video in the shape of a short quiz. BigCommerce.

Audience 145

Audience Manufacturing eCommerce Food 145

Martech Series

FEBRUARY 7, 2023

Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Multi-faceted audience activation features including seller defined audiences, third-party data integrations, and secure data matching. Discovery, among others.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

Entertainment 87

Entertainment Impressions MarTech Retail 87

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MNTN

FEBRUARY 18, 2025

Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Read our step-by-step guide on Hulu advertising Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Digiday

JULY 29, 2022

Audiences are no longer split between different types of entertainment; instead, modern consumers are constantly searching for new content across platforms and formats. Gamers are far more willing to accept ads in free-to-play games over premium games, willingly exchanging their eyeballs (and ad impressions) for free gameplay.

Entertainment 85

Entertainment Ad Inventory Impressions Audience 85

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

MNTN

MAY 20, 2022

The first is contextual targeting, where ads are personalized for audiences based on their relevance to a publisher’s content. According to Conviva, “All and all, it was a much better quarter for streaming advertising , both in terms of impressions and quality,” . A new article from Inc.

Marketing 98

Marketing Cookies Entertainment Audience 98

Ad Monsters

APRIL 6, 2023

Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience.

Media 97

Media Audience Non-Profit Education 97

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent.

ROI 98

ROI Marketing SEO CPA 98

Digiday

NOVEMBER 2, 2022

We want to share content that is relatable and entertaining, which is optimal for this platform,” said Danielle Vona, CMO for Bloomin’ Brands, which owns Outback Steakhouse. “We According to Vona and data retrieved from Hootsuite, the campaign had over 231,000 social impressions and 34,300 social engagements.

Entertainment 75

Entertainment Impressions Audience Media 75