Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 105

Demand Side Platform Ad Exchange Ad Inventory Impressions 105

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release.

Viewability 105

Viewability Impressions Entertainment Audience 105

Martech Series

OCTOBER 13, 2022

Innovid announced a partnership with Fox Corporation to measure cross-platform viewing consumption across its industry-leading portfolio of news, sports, entertainment, and streaming properties. Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming.

Audience 75

Audience ROI Entertainment MarTech 75

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. But now, millennials comprise most of a B2B marketer's audience. B2B audiences tend to prefer video, with well over half of senior executives stating that they prefer watching video on a website to reading text. Text-based content can't do that.

Marketing 246

Marketing Click Through Rate Conversion eCommerce 246

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digital Turbine

DECEMBER 15, 2022

A well-crafted in-app advertising strategy to go with the brand recognition will make sure your app is getting enough impressions until the audience is ready to download and fulfill that task. More than half of consumers say they download an app because they need it for a specific task.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. And technology like AI is enhancing the way audiences discover and engage with audio content, making it more seamlessly integrated into daily life and personalized to individual listeners.

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Cookies 96

Cookies CPM Food Ad Tech 96

Martech

AUGUST 2, 2023

You can’t even take from Twitter and move it over because the audience that exists on this platform is slightly different and they expect different things.” ” Brands can find an audience almost instantly on Threads because their existing Instagram audience is easily ported across. ” Get MarTech!

Entertainment 98

Entertainment Audience Media Education 98

MNTN

DECEMBER 1, 2022

Meanwhile, last week saw the world’s biggest sporting event—the World Cup—entertaining billions around the globe as US consumers participated in a record-breaking Black Friday. But it’s not just the large audience numbers that are making waves—it’s that more viewers than ever will be streaming this year’s tournament.

Entertainment 98

Entertainment Audience Impressions Retail 98

Martech Series

FEBRUARY 7, 2023

Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Multi-faceted audience activation features including seller defined audiences, third-party data integrations, and secure data matching. Discovery, among others.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Digital Remedy

OCTOBER 19, 2022

This trust between the audience and the content creator creates a unique and impactful type of advertising available on podcasts. This leads to an already attentive audience listening deeply to a message from someone they trust. Podcasts Offer a High Level of Audience Engagement. Leverage Refined Audience Targeting.

Advertising 105

Advertising Audience Retargeting Media 105

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Digital Turbine

FEBRUARY 13, 2024

From Taylor Swift’s cheering to Usher’s roller-skating, there was plenty of entertainment for viewers of all kinds. The brand has since released a longer commercial cut and will share the full song by the DunKings on social channels, allowing it’s creative to live on mobile to keep audiences engaged long after the game.

Entertainment 52

Entertainment Impressions Audience Marketing 52

Martech Series

DECEMBER 29, 2022

LiveOne , an award-winning, creator-first, music, entertainment and technology platform, announced today that Courtside Group, Inc. The platform allows brands to reach their most sought after targeted audiences with content covering all verticals (i.e., Proprietary CMS Platform & Network Provides Unique Data and Insights.

Entertainment 75

Entertainment Impressions MarTech Audience 75

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

Entertainment 87

Entertainment Impressions MarTech Retail 87

Martech Series

MARCH 2, 2023

Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. This suggests that DOOH advertising can lead to higher audience engagement and return on investment.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Martech Series

JUNE 24, 2022

A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience.

Marketing 126

Marketing Manufacturing Audience ROI 126

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent.

ROI 98

ROI Marketing SEO CPA 98

Digiday

NOVEMBER 2, 2022

We want to share content that is relatable and entertaining, which is optimal for this platform,” said Danielle Vona, CMO for Bloomin’ Brands, which owns Outback Steakhouse. “We According to Vona and data retrieved from Hootsuite, the campaign had over 231,000 social impressions and 34,300 social engagements.

Entertainment 72

Entertainment Impressions Audience Media 72

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

AdvertiseMint

OCTOBER 6, 2023

This blog post will provide practical tips and strategies to help you grow your TikTok audience. Posting regularly keeps your audience engaged. Also, high-quality videos are more likely to capture viewers’ attention and leave a positive impression. This makes it more discoverable to a broader audience.

Entertainment 52

Entertainment Audience Education Impressions 52

Ad Monsters

APRIL 6, 2023

Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience.

Media 96

Media Audience Non-Profit Education 96

Basis

JANUARY 2, 2024

on social platforms like LinkedIn or through retail media networks), embracing alternative identifiers such as LiveRamp’s RampID, and using audience profiling to create lookalike audience segments. Engaging content and entertainment live right at our fingertips, a single scroll or swipe away. And marketing teams?

Advertising 59

Advertising Cookies Impressions Audience 59

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. And Beatty noted AR content works particularly well in engaging the younger audiences and casual sports fans. The future is wide open,” Smithingham said.

Agency 68

Agency Entertainment Viewability Impressions 68

Single Grain

JUNE 12, 2023

Thought leadership content: You can champion a segment of your industry by producing progressive and profound commentary on YouTube that gives viewers the impression that you’re a credible source of new information and forward-thinking Behind-the-scenes content: A lot of your brand’s followers (old or new) will want to feel engaged with your brand.

Education 52

Education Entertainment Audience SEO 52