Martech

MARCH 10, 2022

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand. Ideal e-tailer profile. In summary.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

InMobi

DECEMBER 24, 2014

Thirty-second ads that are more entertainment-driven are better suited for tablet devices. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

JULY 18, 2023

Deconstructor of Fun put a survey question to their audience of senior mobile gaming professionals after predicting that organic discovery on the App Store will die in 2023. when they think of ‘Entertainment Media’” Kochava reports that this app saw 95% of Apple Search Ads (ASA) attributions from their own brand term.

CPA 52

CPA Entertainment Conversion Conversion Rate 52