Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Certainly, well end up with more of the same and boring. B2C, virtual v.s.

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Digiday

OCTOBER 11, 2022

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. Gen Z subcultures. million Gen Z users.

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Ad Monsters

AUGUST 27, 2024

Publishers seeking to boost revenue and engagement should tap into online gaming, where in-game advertising and a diverse, multiplatform audience offer opportunities for impactful brand interactions. Brands that recognize the potential within this space can unlock new avenues for reaching a diverse and highly engaged audience.

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VideoWeek

APRIL 15, 2024

TV companies are still using branded content but often by producing influencer-driven series, in which they combine their brands with the audiences of the platforms that already have audiences. They still use them a lot in terms of the extension of their TV programmes, to reach audiences not only on Friday night, but seven days a week.

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MNTN

MARCH 10, 2025

The first step would be to reach candle enthusiasts and other target audiences to make them aware of your products. The chief benefit of a sales funnel with clearly delineated steps is that you can better define your audience and work out more refined strategies for engaging with them along the way.

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illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

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Pop-Up Entertainment Audience Ad Tech 106

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Disney is one network that is already ahead of the curve here.

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Martech Series

OCTOBER 7, 2022

TheSoul Publishing, the award-winning digital studio that entertains and engages through original and fun content for a global audience, announces that effective, COO Arthur Mamedov will transition to the role of CEO. Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

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Entertainment Pop-Up Audience MarTech 75

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. It's more popular with people (i.e. First, they looked to media companies for inspiration.

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Education Pop-Up Entertainment Audience 140

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. Facebook – Meta. Coca- Cola.

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Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. And technology like AI is enhancing the way audiences discover and engage with audio content, making it more seamlessly integrated into daily life and personalized to individual listeners.

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Advertising Pop-Up Brand Awareness Audience 96

Digital Turbine

JUNE 20, 2022

A recent blog in strategy+business gave an overview of PWC’s recent Global Entertainment & Media Outlook. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

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Advertising Pop-Up Entertainment Communications 98

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has.

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Single Grain

NOVEMBER 15, 2019

billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. If you haven’t done this already, here’s a quick set-up guide.).

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Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads. Whisk it up!

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Video Ads Pop-Up Conversion Rate Affiliates 97

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

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Digital Turbine

APRIL 3, 2023

Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? The mobile gaming audience is a vast and diverse one, which means big reach (and big money!). That’s a pretty obvious one, but it’s important to point out that most people play games to entertain themselves or pass the time.

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Pop-Up Entertainment Audience 52

Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. We’re creating something tangible in the space that acts as this intersection between sports, entertainment, music — to really kind of plant our flag and say this is our cultural moment.”.

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Pop-Up Entertainment Audience Marketing 67

Ad Monsters

OCTOBER 7, 2022

Industry link-ups are key to survival in a time of fluctuation and persistent change. During his keynote, Steinlauf focused on sports and how it makes up a large portion of their business. They explained how investing in these audiences is crucial to advertisers’ bottom lines. . Measurement Vs Currency.

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Pop-Up Audience Ad Tech Media 90

Single Grain

JUNE 8, 2023

So they’re opening up and being transparent about how the ranking works across Instagram and some new features they’ve built. Your Feed is basically your personalized home page that makes it easy to catch up with friends, family and your interests. Therefore, it’s important to attract and captivate new audiences.

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Entertainment Pop-Up Audience Marketing 96

Single Grain

DECEMBER 27, 2019

Of course, none of these big podcast platforms will be lying down in 2020, so while Spotify seeks to win the hearts of Gen Z and Millennials, rival platforms will be pushing out more audio content and finding new ways to innovate and attract larger audiences. Have one CTA or topic per episode so you don't overwhelm or confuse your audience.

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Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion , making up approximately one-third of total OOH ad spend.

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Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. But there's no need to spend thousands of dollars on influencer endorsements, because today's customers trust nano influencers – those with small but loyal followings – more than big Instagram stars, since they have closer relationships with their audience.

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Digiday

FEBRUARY 2, 2023

For sure, they will spend less, but not necessarily in UGC gaming, with its huge audiences and potentially new platforms that are going to pop up in that space, built by other gaming companies.” Panasonic batteries or whatever — they’re not an entertainment brand, so why would they build their own standalone experience?”

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Pop-Up Entertainment Education ROI 69

Digiday

APRIL 30, 2023

Over the years, its content has grown to include more entertainment, lifestyle and culture news, which combined with its much larger scale, give it a firmer ground to stand on. BuzzFeed’s entertainment content was “10 times bigger than BuzzFeed News ever was,” Peretti said. Open up some roles at BuzzFeed?

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Entertainment Pop-Up Finance Advertising 72

Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.

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Advertising Pop-Up Retail Real Estate 95

Digiday

JULY 8, 2022

According to Chadha, “With the emergence of smart speakers, audiences can now have a two-way dialogue with their favorite brands. And for brands, this innovation opens up new opportunities to connect with audiences using the power of sound.” . Smart speakers drive full-funnel outcomes. Sponsored By: Amazon.

Entertainment 72

Entertainment Pop-Up Audience Brand Awareness 72

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Header Bidding Fill rate Ad Server Audience 90

Single Grain

JUNE 23, 2020

Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking.

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SEO Marketing Pop-Up Conversion Rate 105

Basis

FEBRUARY 20, 2023

But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips.

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Advertising Pop-Up Entertainment Media 88

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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Single Grain

AUGUST 27, 2019

The more active your business' social media platforms are, the greater your presence will be on the web – and these accounts will often show up on the SERPs when your brand's name is entered: Another key SEO factor that social media can influence is intent. Also, using social platforms to promote internal links is a win-win.

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Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No unsolicited internet pop-up ads. of the audience is over 21. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion by 2027.

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Digiday

FEBRUARY 13, 2023

Banner ads are served in the margins of Overwolf’s launcher app, and the company can also implement in-game pop-ups that notify players about branded events and other activations.

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Pop-Up Banner Ad Inventory Entertainment 69

Digiday

NOVEMBER 20, 2022

Borrell’s findings point to the disappearance of thousands of small businesses, and a shift in the type of small businesses that have popped up. Netflix continues to beef up its ad sales team, the latest hire being Adam Gerber who most recently was executive director of U.S. investment strategy at GroupM.

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Digiday

OCTOBER 25, 2022

And with digital displays popping up in more strategic locations across the country, marketers will have to diversify their plans to come up with a compelling strategy that incorporates both digital OOH and non-digital OOH displays. But spending in Q4 2021 was up 37.4% year over year, including a 49.6%

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