Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it. Wrapping Up.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Disney is one network that is already ahead of the curve here.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech Series

OCTOBER 7, 2022

TheSoul Publishing, the award-winning digital studio that entertains and engages through original and fun content for a global audience, announces that effective, COO Arthur Mamedov will transition to the role of CEO. Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Entertainment 75

Entertainment Pop-Up Audience MarTech 75

Digital Turbine

APRIL 3, 2023

Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? The mobile gaming audience is a vast and diverse one, which means big reach (and big money!). That’s a pretty obvious one, but it’s important to point out that most people play games to entertain themselves or pass the time.

Pop-Up 52

Pop-Up Entertainment Audience 52

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. And technology like AI is enhancing the way audiences discover and engage with audio content, making it more seamlessly integrated into daily life and personalized to individual listeners.

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. In the U.S., What does this mean for marketers? Bring Paris to U.S.

Marketing 100

Marketing Pop-Up Fashion Entertainment 100

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Ad Beat

MARCH 28, 2024

Native Netflix does a great job at making its native ads feel like the types of articles and features you might read on any pop culture website: The visuals are eye-catching without being too promotional , while the headlines share useful information (like the name of the show) without giving too much away. Let’s take a look.

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. While consumers may prefer an ad-free experience, remember that: Providing the option to choose between ads and an ad-free subscription allows for better monetization and caters to a wider audience.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. We’re creating something tangible in the space that acts as this intersection between sports, entertainment, music — to really kind of plant our flag and say this is our cultural moment.”.

Pop-Up 64

Pop-Up Entertainment Audience Marketing 64

Digiday

FEBRUARY 2, 2023

For sure, they will spend less, but not necessarily in UGC gaming, with its huge audiences and potentially new platforms that are going to pop up in that space, built by other gaming companies.” Panasonic batteries or whatever — they’re not an entertainment brand, so why would they build their own standalone experience?”

Pop-Up 64

Pop-Up Entertainment Education ROI 64

Digiday

APRIL 30, 2023

Over the years, its content has grown to include more entertainment, lifestyle and culture news, which combined with its much larger scale, give it a firmer ground to stand on. BuzzFeed’s entertainment content was “10 times bigger than BuzzFeed News ever was,” Peretti said. Open up some roles at BuzzFeed?

Entertainment 69

Entertainment Pop-Up Finance Advertising 69

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

Advertising 88

Advertising Marketing Pop-Up Audience 88

Single Grain

JUNE 8, 2023

So they’re opening up and being transparent about how the ranking works across Instagram and some new features they’ve built. Your Feed is basically your personalized home page that makes it easy to catch up with friends, family and your interests. Therefore, it’s important to attract and captivate new audiences.

Entertainment 96

Entertainment Pop-Up Audience Marketing 96

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. Facebook – Meta. Coca- Cola.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Digital Turbine

JUNE 20, 2022

A recent blog in strategy+business gave an overview of PWC’s recent Global Entertainment & Media Outlook. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion , making up approximately one-third of total OOH ad spend.

Advertising 65

Advertising Demand Side Platform Pop-Up Audience 65

Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads. Whisk it up!

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

AdvertiseMint

SEPTEMBER 25, 2023

TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. It involves creating fun videos, targeting specific viewers, using popular hashtags, and collaborating with influencers to connect with a broad audience. That’s a massive audience waiting to discover what you offer.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

AdvertiseMint

AUGUST 25, 2023

It is influencing pop culture and reshaping the way we consume entertainment in bite-sized, engaging formats. Though the platform only allowed 15-second videos initially, users can now create TikTok videos up to 10 minutes long. TikTok offers brands a dynamic platform to connect with audiences in novel ways. and Douyin.

Pop-Up 52

Pop-Up Entertainment Media Audience 52

AdvertiseMint

AUGUST 4, 2023

These influencers entertain, inspire, and connect with audiences on a global scale. An influencer can impact and sway the behavior and opinions of their audience through their content and recommendations. He is known for his funny and entertaining reactions to complex life hacks. Who Are TikTok Influencers?

Entertainment 52

Entertainment Pop-Up Audience Food 52

AdvertiseMint

SEPTEMBER 26, 2023

This multi-channel harmony resonates with audiences. Identify Target Audiences Get specific on who you need to reach. Map the Customer Journey Chart how target audiences engage now. Fit the medium and audience. Helpful, entertaining content engages. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Ad Monsters

OCTOBER 7, 2022

Industry link-ups are key to survival in a time of fluctuation and persistent change. During his keynote, Steinlauf focused on sports and how it makes up a large portion of their business. They explained how investing in these audiences is crucial to advertisers’ bottom lines. . Measurement Vs Currency.

Pop-Up 90

Pop-Up Audience Ad Tech Media 90

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion , making up approximately one-third of total OOH ad spend.

Advertising 53

Advertising Demand Side Platform Pop-Up Audience 53

MNTN

JANUARY 27, 2023

Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Both of these avenues use highly-sophisticated data science to target audiences with precision.

Marketing 52

Marketing Real Estate SEO Pop-Up 52

MNTN

NOVEMBER 22, 2022

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Native Advertising.

Marketing 52

Marketing Real Estate SEO Display Advertising 52

Digiday

JULY 8, 2022

According to Chadha, “With the emergence of smart speakers, audiences can now have a two-way dialogue with their favorite brands. And for brands, this innovation opens up new opportunities to connect with audiences using the power of sound.” . Smart speakers drive full-funnel outcomes. Sponsored By: Amazon.

Entertainment 68

Entertainment Pop-Up Audience Brand Awareness 68

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Digiday

FEBRUARY 13, 2023

Banner ads are served in the margins of Overwolf’s launcher app, and the company can also implement in-game pop-ups that notify players about branded events and other activations.

Pop-Up 66

Pop-Up Banner Ad Inventory Entertainment 66

MNTN

SEPTEMBER 1, 2023

The first step would be to reach candle enthusiasts and other target audiences to make them aware of your products. The chief benefit of a sales funnel with clearly delineated steps is that you can better define your audience and work out more refined strategies for engaging with them along the way.

Audience 52

Audience Entertainment Pop-Up Conversion 52

Basis

FEBRUARY 20, 2023

But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips.

Advertising 71

Advertising Pop-Up Entertainment Media 71

Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.

Advertising 81

Advertising Pop-Up Retail Real Estate 81

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. They give you the power to pick who sees your ads and when they pop up. You don’t need middlemen.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Digiday

OCTOBER 25, 2022

And with digital displays popping up in more strategic locations across the country, marketers will have to diversify their plans to come up with a compelling strategy that incorporates both digital OOH and non-digital OOH displays. But spending in Q4 2021 was up 37.4% year over year, including a 49.6%

Marketing 67

Marketing Pop-Up Retail Agency 67

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52