Digiday

JUNE 23, 2022

Advertisers are celebrating access to the TV screen — big and small — but they are also scrambling to create the ads they need to show up and compete for audience attention. In a recent Digiday virtual forum , MNTN discussed how marketing teams are reframing their CTV creative management, media buying and measurement tactics.

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Marketing Video Ads Rich Media Fashion 69

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

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Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

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Brid.tv

JULY 3, 2023

Start Streaming Benefits of User-Generated Content for Publishers Publishers usually opt for using UGC with the goal of engaging their audience, improving content quantity, and growing their online presence. Boosts Engagement UGC improves engagement by promoting audience interactivity.

SEO 52

SEO Rich Media Fashion Media 52

MNTN

JUNE 16, 2022

The advent of CTV signaled the dawn of a new era for TV—the rise of audience targeting, multi-level attribution, and measurable campaign performance that broke the ad free from the TV set. Generating a lot of video ads—or TV ads—has a different set of challenges as generating a lot of rich media for display advertising.”

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Rich Media Display Advertising Entertainment Video Ads 52

Lemonads

JANUARY 4, 2021

Thousands upon thousands of campaigns have taught us that push notifications are suitable for almost all verticals because they engage the audience like no other format. And, since this format also creates a stronger emotional bond, it’s perfect for audiences that react well to personalization.

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Affiliates Non-Profit eCommerce Entertainment 52

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news.

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Advertising Viewability Cookies Click Through Rate 52

Basis

NOVEMBER 9, 2022

Capture valuable data and drive consideration with a paid social lookalike audience campaign that would predict his most profitable net new customers. Retarget website visitors who forgot to schedule their appointments with reminders via display and social media ads. …Or is it?

Advertising 52

Advertising Retargeting Entertainment Rich Media 52

InMobi

MAY 1, 2020

For our second interview, I sat down with Robyn Meyers, InMobi North America’s Vice President of West Coast Brand Partnerships, to discuss the current state of entertainment and streaming during the COVID-19 pandemic. Awesome, so today I definitely wanted to dive into what's happening in the media and entertainment space.

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Lemonads

JULY 6, 2020

It has multiple stages that vary depending on your industry and audience, but it’s usually made up of 4 to 7 steps that fall within the categories of top funnel, mid-funnel, or lower funnel actions. Breaking Down the Sales Funnel The sales funnel can be described as a visual representation of the buyer’s journey.

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Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

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InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. This is why interactive, rich media creatives are on the rise. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

AUGUST 9, 2013

In order to interact with audiences within an increasingly limited and competitive space on the mobile screen, advertisers need to ensure constant innovation and agility amidst strict constraints to capture a consumer’s attention. Too many interstitial ads at critical junctures within the game/app will lead to negative user experience.

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MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads. Source: Dedicated Media ).

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Display Advertising Mobile Ads Banner Advertising 52

InMobi

NOVEMBER 30, 2012

Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel. Utilising GSMA Mobile Media Metrics, InMobi has integrated its publisher database with ComScore data, allowing advertisers a mobile-first opportunity to target campaigns by vertical, demographic and audience.

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Ad network Mobile Ads Rich Media Entertainment 40

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Ready to Hire a Programmatic Advertising Agency? Increased Reach. Experience.

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Agency Advertising Retargeting Conversion 52

VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. UK Audiences Stick with ‘Big Three’ Streaming Services. Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing.

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VideoWeek

JULY 18, 2022

Cadent’s customers will have access to Tunnl’s audiences, allowing effective targeting across multiple verticals (brand, political, public affairs, corporate advocacy) that will prove important in a year of heavy political ad campaign spending, the companies said. BBC Appoints Kalpna Patel-Knight as Head of Entertainment.

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Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. Playable Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Basis

FEBRUARY 23, 2023

Recently, those features have started to take more of a front seat for media buyers to explore and interact with. Twenty years ago, when I first started in the advertising industry, the most significant innovations were around rich media advertising, ad serving, and search. Ryan Manchee : I’m absolutely fascinated.

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Advertising Machine Learning Conversion Rich Media 87

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. 20% wanted to see more entertaining ‘viral’ style videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

AUGUST 15, 2021

While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. Simply getting to the first page and appearing next to the industry leaders will make your name stand out, making you much more appealing to your audience.

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Lemonads

JUNE 5, 2020

Even though they are fundamentally different, both of these create an emotional connection with the audience while delivering your message in a non-intrusive way. You may also be able to be mysterious, but this usually works best for gaming and entertainment offers.

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InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage.

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Mobile Ads Geo targeting Education Entertainment 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

JUNE 24, 2012

It's what content they consume, when they consume and how they consume that creates an entirely new opportunity for advertisers to reach audiences. By tailoring creative to be content rich and engaging through rich media, an advertiser can maximize their 'moment' with the consumer and ultimately deliver more effective advertising.

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Click Through Rate Rich Media Entertainment Media 40

Basis

JULY 27, 2023

Recently, those features have started to take more of a front seat for media buyers to explore and interact with. Twenty years ago, when I first started in the advertising industry, the most significant innovations were around rich media advertising, ad serving, and search. Ryan Manchee : I’m absolutely fascinated.

Advertising 52

Advertising Machine Learning Non-Profit Conversion 52

Lemonads

JANUARY 8, 2021

You’ll have to conduct extensive research no matter what, but working with an industry you’re passionate about can help transform tedious work into an entertaining and fulfilling experience. Studying the Target Audience The main goal of every campaign is to engage users and convince them to complete a certain action.

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Affiliates Marketing Conversion Food 52

Single Grain

AUGUST 7, 2023

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. Reach more users : Since more adults worldwide use smartphones, you have a better chance of reading a wider audience. Those are just the statistics for American adults.

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