Remove Audience Remove Entertainment Remove Social Advertising
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The Effect of Hollywood on Creative Marketing Content

Adweek

Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And how’s that going? ? for desktop ads and $0.3

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The Do’s and Don’ts of TikTok Marketing 

Basis

TikTok is an entertainment platform, after all! Take some time to read up on the different ad formats available within TikTok, and from there start strategizing about which ones are a good fit for both your audience and your product or service. Again: this is an entertainment platform! PandaExpress @funnyasiandude ?

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Why DoorDash, Marvel worked together to create a new digital comic book

Digiday

As Glazer explained, paid social advertising campaigns will be implemented across TikTok, Snapchat, YouTube, Instagram, Twitter, Google Display, and more, leading up to a nationwide exposure leading up to Marvel’s cinematic release of Black Panther: Wakanda Forever, which will include a Snapchat takeover and a Twitter premiere sponsorship.

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Advertising on Snapchat: What Marketers Need to Know

Basis

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Then you’ll want to be a video advertising expert.

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Four key social media advertising trends for 2022

Banner Flow

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. However, the GWI report also shows social usage has fallen and stabilised as we’ve moved through 2021.

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MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind

Martech Series

We essentially had a platform that ran quizzes, challenges, competitions and sweepstakes to engage audiences, collect first-party data, and profile consumers. B2B buyers are time poor, just like modern consumers, so we need to move to more entertaining short form content to engage and entertain.

MarTech 103