MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

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Martech Series

NOVEMBER 18, 2022

. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. This is a platform which offers a huge audience reach and potential to advertisers which cannot be ignored.”

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Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences. Try out a couple of different ads.

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Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

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Digiday

NOVEMBER 20, 2022

Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. “TV, both digital and broadcast, was really about reach and expanding our audience,” Dasho said. Per Kantar, Natalist spent more than $1.3

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Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If Another holding company investment exec added it’s common knowledge the cinema ad firms will be expecting to win more dollars — but it agreed won’t be an easy task.

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Martech

APRIL 1, 2024

“We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week. Gaming is entertainment- plus.” Puzzle games and other casual games have broad appeal to a wide audience,” said Shlachter.

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InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

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Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

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Digital Turbine

APRIL 10, 2023

Jumpstart your week here: Mobile games are our most popular form of kill-time entertainment. In fact, in-game ads might be the best way to reach your audience. So let’s debunk these myths and get brands and agencies to give in-game advertising a try: Myth #1: My audience doesn’t play games. seconds for social video ads.

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Ad Beat

APRIL 10, 2024

For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds. All general interest stuff that reflects the broad audience for tax tools.

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Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. With a larger audience pool and longer dwell time on videos, publishers receive more ad opportunities.

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illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

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VideoWeek

APRIL 23, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market.

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InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

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Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

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Adtaxi

MARCH 22, 2022

Everywhere you look, video is an integral part of the user experience. Video is dynamic and entertaining, which makes it more compelling to watch and share with others. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

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MNTN

OCTOBER 6, 2024

With more audiences cutting the cord — and more streaming services raising their fees — audiences are increasingly turning towards more affordable ad-supported offerings. WARC reports that the CTV ad market is expected to balloon by nearly 20% in 2024, and is on course to be worth $35.2 billion before the year is through.

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Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands.

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Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Why Is Video Engagement Important for Publishers?

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Digital Turbine

APRIL 18, 2023

The primary usage of games is for passing time and entertainment. said their primary motivation for playing mobile games was just killing time or entertainment. Because mobile games are primarily used at times of boredom, their users are open to discovering new titles for those times they want to be entertained. and the U.S.)

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Ad Beat

MARCH 28, 2024

Let’s get into it… Netflix Ad spend and networks Adbeat’s estimated data shows that Netflix has spent $40 million on display ads in the US over the past six months, with the vast majority of its budget going to video ads. That’s hardly surprising — it’s a video platform, after all.

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InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. The engaging content on the app rakes in an impressive 80% video completion rate.

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Single Grain

AUGUST 3, 2023

This is why more advertisers are taking a step up with ad creation by investing in dynamic creatives. With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Creatives can vary by ad, but usually include a combination of copy, visuals and the products featured.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

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Martech Series

AUGUST 17, 2022

“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” said John Nardone, President of Mediaocean.

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Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

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VideoWeek

NOVEMBER 22, 2024

Discovery is accelerating and delivering innovation across advertising technology,” said Ryan Gould, head of advanced advertising and digital ad sales at Warner Bros. ” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent over the 24-hour period.

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Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

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Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

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