Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Many are digital-native, forging tailored D2C digital strategies. Why we care. Brand guidelines are incredibly important.

Fashion 109

Fashion Retail eCommerce Audience 109

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Martech Series

SEPTEMBER 6, 2022

CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. The drops leverage NTWRK’s video-first commerce platform to make art in its many forms more accessible to a broader audience, and to raise awareness and funds for underserved communities.

Fashion 92

Fashion Retail MarTech Education 92

Digiday

MAY 23, 2024

Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top.

Fashion 91

Fashion Marketing Audience Media 91

MNTN

JANUARY 31, 2025

MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” ” John Thuet CMO, JASE Medical Results Born Footwear Fashion and apparel is a crowded space year-round, but especially during Q4.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Martech Series

SEPTEMBER 9, 2022

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

Pop-Up 88

Pop-Up Fashion Healthcare MarTech 88

Ad Rants

MARCH 25, 2024

SEO services focus on identifying and integrating relevant keywords that resonate with the city's diverse audience. This hyper-targeted approach ensures that your business is not lost in the vastness of the online cityscape but stands out in the areas that matter most to your target audience.

SEO 222

SEO Fashion Audience Finance 222

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Media 117

Media Advertising Ad Ops Non-Profit 117

AdvertiseMint

JANUARY 7, 2025

They have each cultivated distinct personas that resonate with their audiences, allowing them to reach diverse demographics and enhance their overall brand appeal. These influencer marketing partnerships not only boost the Kardashian brand credibility but also offer financial benefits through shared audiences and mutual promotion.

Marketing 52

Marketing Fashion Audience Impressions 52

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Your billboard should reflect your brand's personality and appeal to the right audience.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

MARCH 13, 2025

B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee. In contrast, B2C applications focus more on content production and audience engagement, where AI supplements but does not replace human intuition.

Fashion 92

Fashion Audience ROI Media 92

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. A key piece to this campaign is the new “Fall Book,” which will feature both fashion finds and profiles on “Achievers” like author Amy Sall and creative director Carolina Herrera.

Audience 98

Audience Retail Fashion Entertainment 98

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Blog posts detailing safety shoe trends, workplace safety tips, and product reviews add value for the audience and contribute to improved search engine rankings.

SEO 248

SEO Retail Audience Fashion 248

The Ad Tech Blog

JUNE 16, 2024

By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience. Effective media planning involves selecting the right channels, timing, and messages to reach the target audience.

Fashion 130

Fashion Audience ROI Media 130

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 86

Fashion Audience Media Marketing 86

Ad Tech Daily

SEPTEMBER 19, 2024

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions.

Fashion 105

Fashion Ad Tech Audience Advertising 105

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

OCTOBER 2, 2024

” Had the Oracle advertising model, essentially built around a DMP, become old-fashioned? ” Consumer View combines attribute data for persons and households with the high-level view of audiences. “We still support cookies throughout our products and services where applicable, but by no means are we dependent on them.”

Advertising 120

Advertising Cookies GDPR Fashion 120

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! It is true that without a great product, you are not going to take it too far.

Media 205

Media Fashion Audience Education 205

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Fashion 122

Fashion Food MarTech Audience 122

Ad Monsters

FEBRUARY 27, 2025

Johnson points out that diverse media owners have long had to navigate an environment where major brands and platforms benefit from their intellectual property and audiences without necessarily supporting their success. These outdated and overly broad restrictions persist because people often expand these lists without reassessment.

Media 71

Media Ad Tech Fashion Audience 71

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. Emotional branding can differentiate your brand in a competitive market.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. ranging from high fashion to skateboards. The fashion maison paired up with UNXD to mint NFTs for a bespoke nine-piece collection, reportedly designed by Domenico Dolce and Stefano Gabbana themselves. million) .

Fashion 111

Fashion Audience MarTech Marketing 111

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. After an investment of several hours and dollars, I’m still unable to wear my digital fashion in a Zoom meeting. So, what gives?

Marketing 144

Marketing Fashion Audience MarTech 144

Martech

JULY 16, 2024

For instance, a fashion brand can use a loyalty member’s purchase history to recommend complementary clothing items or outfit upgrades, thereby increasing the chances of additional sales. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

ROI 110

ROI Fashion Marketing MarTech 110

Digiday

OCTOBER 18, 2022

For instance, AR lenses are growing in popularity, especially among fashion and beauty brands. These social media features are helping brands attract, engage and entertain Gen Z audiences, especially within popular fashion and beauty channels. “They can also try on clothing before making the purchase.

Audience 69

Audience Media Fashion Entertainment 69

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

Martech

JANUARY 29, 2024

Dig deeper: Artificial intelligence + human intelligence = success Avoid using LLMs to generalize a target audience or demographic This over-generalization, or reduction of a group to a stereotype, is not new. For example, I asked ChatGPT, “What does Gen Z think about avoiding buying fast fashion (i.e.,

Fashion 115

Fashion MarTech Audience Marketing 115

Martech

MAY 3, 2024

It’s like the fashion proverb “Beauty is in the eye of the beholder.” Unfortunately, we’re going to struggle to run a profitable organization if it’s run like a fashion show. Referring to the fashion example, it’s not a fashion show where some people like a dress and others don’t.

Fashion 124

Fashion Shipping Finance Marketing 124

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. 20 NFT wearables were made public by the fashion label.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

DECEMBER 3, 2021

Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific types of content. Advertisers can now select from more than 300 contextual segments, whether to protect brand reputation or target relevant audiences.

Cookies 109

Cookies Fashion Audience MarTech 109

Digiday

MARCH 7, 2023

So marketers have had to diversify their spend — and content — to reach different audiences with different needs. At the same time, those audiences have only become more siloed across social media channels. “But now they have to be balancing reach with engagement.” Liz Cole, executive director, U.S.

Audience 69

Audience Media Marketing Agency 69

Digiday

OCTOBER 11, 2022

Rather than the typical audience segmentations on Gen Z, Gurevich told Digiday this guide was meant to provide ongoing research that would be updated as these groups evolve. Gaming: Horizon Media estimates this sector has a potential audience size of 14.3 million audience – cursed cosplayers, beauty ASMR-tists and cover boys.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

The Ad Tech Blog

OCTOBER 23, 2024

Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. This article delves into the nuances of color branding, offering insights and strategies to help you make informed decisions that resonate with your audience.

Audience 130

Audience Fashion Communications Marketing 130

MNTN

JANUARY 16, 2025

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. Enhanced ROI and Efficient Ad Spend : By focusing on audiences most likely to respond, addressable TV advertising improves return on investment and ensures more efficient use of ad budgets, reducing unnecessary expenditures.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52