Martech Series

SEPTEMBER 9, 2022

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

Pop-Up 88

Pop-Up Fashion Healthcare MarTech 88

Adweek

DECEMBER 1, 2022

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.

Agency 246

Agency Fashion Entertainment Audience 246

MNTN

DECEMBER 19, 2022

Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud: Approach: Fashion Lovers. Audience provider: OnAudience. Audience provider: Sharethis. Segment name: Function Over Fashion.

Audience 52

Audience Fashion Retail eCommerce 52

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. A key piece to this campaign is the new “Fall Book,” which will feature both fashion finds and profiles on “Achievers” like author Amy Sall and creative director Carolina Herrera.

Audience 98

Audience Retail Fashion Entertainment 98

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

Fashion 242

Fashion Entertainment Audience Agency 242

MNTN

SEPTEMBER 1, 2022

Let’s take a look at some of the audience segments you can apply to your CTV advertising campaigns this season. Audience Name: Influencer Marketing. Audience Provider: HG Data. Audience Name: Fall Fashionistas. Audience Provider: Oracle. Audience Name: Multi Channel Marketing. Audience Provider: HG Data.

Audience 52

Audience Fashion eCommerce Media 52

The Ad Tech Blog

JUNE 16, 2024

By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience. Effective media planning involves selecting the right channels, timing, and messages to reach the target audience.

Fashion 130

Fashion Audience ROI Media 130

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 76

Fashion Audience Media Marketing 76

Ad Tech Daily

SEPTEMBER 19, 2024

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions.

Fashion 83

Fashion Ad Tech Audience Advertising 83

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. Emotional branding can differentiate your brand in a competitive market.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Ad Rants

MARCH 25, 2024

SEO services focus on identifying and integrating relevant keywords that resonate with the city's diverse audience. This hyper-targeted approach ensures that your business is not lost in the vastness of the online cityscape but stands out in the areas that matter most to your target audience.

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SEO Fashion Audience Finance 226

The Ad Tech Blog

OCTOBER 23, 2024

Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. This article delves into the nuances of color branding, offering insights and strategies to help you make informed decisions that resonate with your audience.

Audience 130

Audience Fashion Communications Marketing 130

Digiday

OCTOBER 18, 2022

For instance, AR lenses are growing in popularity, especially among fashion and beauty brands. These social media features are helping brands attract, engage and entertain Gen Z audiences, especially within popular fashion and beauty channels. “They can also try on clothing before making the purchase.

Audience 64

Audience Media Fashion Entertainment 64

Digiday

MARCH 7, 2023

So marketers have had to diversify their spend — and content — to reach different audiences with different needs. At the same time, those audiences have only become more siloed across social media channels. “But now they have to be balancing reach with engagement.” Liz Cole, executive director, U.S.

Audience 69

Audience Media Marketing Agency 69

Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Your billboard should reflect your brand's personality and appeal to the right audience.

Electronics 219

Electronics Audience Brand Awareness Fashion 219

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 89

Brand Awareness Fashion Marketing Audience 89

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. ranging from high fashion to skateboards. The fashion maison paired up with UNXD to mint NFTs for a bespoke nine-piece collection, reportedly designed by Domenico Dolce and Stefano Gabbana themselves. million) .

Fashion 111

Fashion Audience MarTech Marketing 111

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Martech

JANUARY 29, 2024

Dig deeper: Artificial intelligence + human intelligence = success Avoid using LLMs to generalize a target audience or demographic This over-generalization, or reduction of a group to a stereotype, is not new. For example, I asked ChatGPT, “What does Gen Z think about avoiding buying fast fashion (i.e.,

Fashion 111

Fashion MarTech Audience Marketing 111

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 215

SEO Click Through Rate Conversion Rate Audience 215

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Impressions 52

PubMatic

NOVEMBER 1, 2024

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.

Header Bidding 96

Header Bidding Viewability Ad Tech Ad Inventory 96

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Fashion 120

Fashion Food MarTech Audience 120

Martech

MAY 3, 2024

It’s like the fashion proverb “Beauty is in the eye of the beholder.” Unfortunately, we’re going to struggle to run a profitable organization if it’s run like a fashion show. Referring to the fashion example, it’s not a fashion show where some people like a dress and others don’t.

Fashion 120

Fashion Shipping Finance Marketing 120

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. Without this critical input, designs may not fully resonate with or meet the expectations of the target audience, leading to lower engagement and adoption rates.

Education 130

Education Entertainment Fashion Retail 130

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Blog posts detailing safety shoe trends, workplace safety tips, and product reviews add value for the audience and contribute to improved search engine rankings.

SEO 251

SEO Retail Audience Fashion 251

InMobi

MAY 21, 2020

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?

Audience 52

Audience Fashion Marketing Media 52

Digiday

FEBRUARY 12, 2024

New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, adding four full-time editorial staff, verticals and inventory as it chases new and existing advertiser dollars. Schiller said the company is investing some of that revenue back into the Cut to grow its audience this year.

Media 98

Media Fashion Retail Audience 98

AdvertiseMint

JANUARY 1, 2024

Instagram remains the go-to platform for glamour, fashion, and sheer visual allure. Who is the Sexiest Fashion Model on Instagram? From runway queens to influencers with a flair for fashion, the most famous Instagram models have transformed their profiles into visual spectacles. This makes models one of its biggest attractions.

Fashion 52

Fashion Affiliates Audience Agency 52

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

Digiday

OCTOBER 11, 2022

Rather than the typical audience segmentations on Gen Z, Gurevich told Digiday this guide was meant to provide ongoing research that would be updated as these groups evolve. Gaming: Horizon Media estimates this sector has a potential audience size of 14.3 million audience – cursed cosplayers, beauty ASMR-tists and cover boys.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

AdvertiseMint

AUGUST 24, 2023

It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place. TikTok’s demographics and audience behavior. Encourage your audience to participate in creating content related to your brand.

Marketing 98

Marketing Fashion Entertainment Food 98

MNTN

APRIL 16, 2024

As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively. Fashion case study: read about Tuckernuck’s experience with MNTN. But have you ever wondered which verticals perform best on CTV? We did, and now we’re ready to share the results!

Fashion 52

Fashion Education Impressions Audience 52

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. 20 NFT wearables were made public by the fashion label.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Many are digital-native, forging tailored D2C digital strategies. Why we care. Brand guidelines are incredibly important.

Fashion 98

Fashion Retail eCommerce Audience 98