MNTN

APRIL 16, 2024

As CTV ad spend continues to grow , marketing teams need to make the most of this opportunity and reach their audiences effectively. Fashion case study: read about Tuckernuck’s experience with MNTN. But have you ever wondered which verticals perform best on CTV? We did, and now we’re ready to share the results!

Fashion 52

Fashion Education Impressions Audience 52

Digiday

MAY 16, 2023

The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. million impressions and 3.4 This branded content alone drove 7.5 million video views.

Fashion 70

Fashion Marketing Impressions Audience 70

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. Of course, as the OED notes in their definition of “buzzword,” these terms and phrases can be used more to impress than to inform.

Advertising 86

Advertising Cookies Impressions Brand Awareness 86

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. To succeed in your ad campaigns, leveraging advanced targeting options is crucial.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Rob Campbell

MAY 24, 2023

Like perfume ads, the goal is not to really sell … but to create illusion and impression. A way to drive awareness or influence with a captive audience.

Advertising 62

Advertising Fashion Impressions Audience 62

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 112

Media Advertising Ad Ops Non-Profit 112

AdvertiseMint

DECEMBER 24, 2023

Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. A startup e-commerce business aims to grow its Facebook audience by 20% in the next quarter.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Are they bringing market awareness to a new audience?”. But there are also risks to venturing out in uncharted waters. Marketers have to think about goals first,” said Sun. “Do

Audience 128

Audience Fashion Impressions Marketing 128

Single Grain

AUGUST 28, 2023

We don’t make a habit of posting articles centered around one single tool, but today’s entry was so impressive that we couldn’t help but highlight it. It doesn’t stop at just churning out generic options; you can tweak and refine them to match the tone and style that resonates with your audience. So what is it?

Media 98

Media Marketing Fashion Audience 98

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. Apart from interacting with social media content, the online audience creates it. One of the most critical aspects of the audience’s opinion about a brand is consistency.

eCommerce 84

eCommerce Media Fashion Communications 84

Martech Series

JANUARY 26, 2023

As a result, marketers are leaning into TikTok’s advice — “Don’t Make Ads, Make TikToks” — and are seeing impressive results. To better understand how to market to this growing audience, we wanted to know how TikTok users use the platform beyond sharing content. There is more to TikTok than sharing dances or funny videos.

Marketing 88

Marketing Fashion Media Entertainment 88

Martech Series

JUNE 22, 2022

Whether it be soccer and Heineken, football and Gatorade, auto racing and Mercedes or fashion and L’Oreal, brands, properties, and their passionate consumers, are naturally drawn together,” said Raman Sidhu, SVP, EMEA Sales & Global Partnerships of Verve Group. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Single Grain

JUNE 14, 2023

Related Content: AI for Marketing: Best Examples of How AI Helps in Advertising 2) AdCreative.ai : Creating Powerful Ads with AI Creative Tools Crafting compelling and visually appealing ads is vital for capturing audience’s attention. You want to optimize each element to maximize its impact on your target audience.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Martech

NOVEMBER 10, 2023

I was impressed with the depth of material that our prompt produced and how well the results stuck to the prompt, more or less. Copy : Hi there, Fashion Insider! You can wait even longer depending on your audience or customer behavior. But everything we have said applies no matter which bot you use.

A/B Testing 110

A/B Testing eCommerce Fashion Conversion 110

MNTN

AUGUST 23, 2022

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. Addressable TV goes beyond the contextual targeting of linear TV to reach a brand’s specific target audience, no matter what content they are watching. When Did Addressable TV Start? Addressable TV vs. Linear TV.

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Digiday

FEBRUARY 14, 2023

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. MiQ and iProspect worked together on Hilton’s audience awareness campaign, which sought to reach current hotel stayers and LGBTQ+ and Black travelers by leaning into their motivations for travel.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.),

Fill rate 52

Fill rate Impressions CPM Fashion 52

AdvertiseMint

MARCH 21, 2024

With its short, captivating video clips, Reels offers a perfect platform for creativity and connecting with audiences. It’s an engaging way to reveal new products or impressive transformations. Fashion brand Asos uses this trend to showcase the true look of their products through influencer reviews. Competitor analysis.

Audience 52

Audience Fashion Impressions Media 52

AdvertiseMint

OCTOBER 7, 2023

She is known for her impressive dance skills and often creates viral dance challenges. His humor is also accessible to a global audience because he communicates without speaking. Riyaz Aly Source: TikTok This social media personality is a 16-year-old Bhutanese/Indian actor and fashion model. With approximately 43.9

Fashion 52

Fashion Education Entertainment Media 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Having access to audience data is a targeting goldmine. These tactics include retargeting (whether it be display/video/location/search or click) and first- party audiences (CRM lists, lookalike modeling, etc.).

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. You can also run your advertisements using the CPM (cost per thousand impressions) model. Benefits of Facebook Ads Helps your brand increase scalability and audience reach.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech Series

FEBRUARY 13, 2023

Multinational enterprises across the Fortune 500, including some of the world’s biggest financial, technology, consumer packaged goods, fashion, hospitality, and sports apparel companies are seeing extraordinary outcomes with Torq. This growth reflects significant enterprise traction across the United States, Europe, and Asia Pacific.

Marketing 77

Marketing Fashion MarTech Impressions 77

Digiday

JANUARY 4, 2023

Pagliuca added that the deal gives the media agency network “first to market capability of targeting and measurement” when combining Albertsons’ datasets with Omni’s audiences. “We can actually have an understanding of online and offline sales when working with the largest screen in the household.”.

Media 61

Media Retail Electronics Fashion 61

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Nike’s audience is versatile. Partnerships with Fashion Designers. Combining sportswear with fashion, Nike develops products that become worldwide trendsetters. And fashion is nothing without fashionistas. Nike’s annual revenue keeps growing year after year. Related Content: .

Marketing 109

Marketing Fashion Banner Audience 109

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

NOVEMBER 15, 2022

The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn. It was also the first hospitality brand to engage its target audience in the metaverse across VR, PC, console, cloud gaming and mobile devices.

Advertising 68

Advertising Marketing Fashion Agency 68

Digiday

OCTOBER 21, 2022

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion.

Click Through Rate 58

Click Through Rate A/B Testing Conversion Conversion Rate 58

Ad Monsters

MAY 22, 2023

No unified measurement Scenario Behind The heterogeneity of ad campaign performance metrics, depending on distribution channels (linear, digital, or CTV) and geo, audience, and device type, hinders an AdOps manager from making up an all-embracing picture of an ad campaign’s success. Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Single Grain

MAY 17, 2023

Effective luxury ads should tell a story that resonates with the target audience and creates an emotional connection with the brand. While the target audience wants to feel like they are part of an exclusive club, they also need to see themselves as attainable customers.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

Single Grain

FEBRUARY 3, 2024

Moreover, in the context of SEO, meta descriptions offer an opportunity to reinforce the keywords and themes of your content, aligning with the search intent of your target audience. 1) Make It Clear and Relevant The meta description should clearly state what the page is about, using language that resonates with your target audience.

Click Through Rate 102

Click Through Rate SEO Impressions Audience 102

MNTN

AUGUST 26, 2022

Read on to learn more about this phenomenon—which is admittedly a lot like old-fashioned TV, but with a lot of new tech that makes it extremely compelling to viewers and advertisers alike. Specific niche FAST channels such as those offering entertainment for kids and young audiences are extremely appealing to audiences.

Fashion 52

Fashion Entertainment Audience Affiliates 52

Single Grain

JUNE 13, 2023

While consumers may prefer an ad-free experience, remember that: Providing the option to choose between ads and an ad-free subscription allows for better monetization and caters to a wider audience. By combining creativity, storytelling and a deep understanding of their target audience, Disney has carved a niche for itself.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

MNTN

JULY 21, 2022

Many MNTN advertisers use CTV for prospecting campaigns which are great for reaching new audiences. By leveraging third-party audience data sources, brands can consistently reach viewers who align with their message. And when an ad resonates with or is specifically catered to a viewer, they are more likely to convert. Verified Visits.

Retargeting 52

Retargeting Marketing Real Estate CPA 52