Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

MNTN

JANUARY 31, 2025

” Cheyne Delaney Director of Digital Marketing, Tampa Bay Lightning Results Calendly and Closed Loop B2C brands get a lot of attention during Q4 and the winter holidays, but the season isnt just for gift shopping B2B advertisers can take advantage of this period, too. .

Healthcare 98

Healthcare Fashion Audience Impressions 98

Martech Series

SEPTEMBER 6, 2022

CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. The drops leverage NTWRK’s video-first commerce platform to make art in its many forms more accessible to a broader audience, and to raise awareness and funds for underserved communities.

Fashion 92

Fashion Retail MarTech Education 92

Martech

JANUARY 10, 2025

Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. I realize that I might sound harsh in this assessment, but that’s because the stakes are getting higher for email marketers. However, these tactics are becoming more common.

Shipping 128

Shipping Fashion Conversion Retail 128

Martech

SEPTEMBER 10, 2024

The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time.

Media 112

Media Advertising Ad Ops Non-Profit 112

Ad Rants

MARCH 25, 2024

In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. Understanding the nuances of local search queries is crucial for businesses aiming to thrive in the competitive New York market.

SEO 222

SEO Fashion Audience Finance 222

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. After an investment of several hours and dollars, I’m still unable to wear my digital fashion in a Zoom meeting. So, what gives? I see Web 3.0

Marketing 144

Marketing Fashion Audience MarTech 144

Martech Series

SEPTEMBER 9, 2022

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Director of Brand and Content Marketing.

Pop-Up 88

Pop-Up Fashion Healthcare MarTech 88

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Like any marketing channel, you need money to get started.

Advertising 52

Advertising Marketing Audience Conversion 52

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks.

SEO 248

SEO Retail Audience Fashion 248

Martech

OCTOBER 2, 2024

” Chris Feo, chief business officer at Experian Marketing Services, described it as a partial surprise. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.”

Advertising 115

Advertising Cookies GDPR Fashion 115

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Marketing 117

Marketing Audience MarTech Fashion 117

The Ad Tech Blog

JUNE 16, 2024

Marketing strategies that tap into these emotional triggers can enhance the effectiveness of ad campaigns. Small to medium enterprises (SMEs) can leverage these insights to create more impactful marketing strategies. Understanding these triggers is crucial for marketing managers and advertising executives.

Fashion 130

Fashion Audience ROI Media 130

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. Whether you're a pro at digital marketing or just starting, we've got your back.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

MARCH 13, 2025

The simple conclusion is that B2C marketers need to know a little about many, while B2B marketers must know a lot about a few. B2C companies, in contrast, focus on high-volume transactions, shorter decision windows and broad-market appeal. Why are there differences?

Fashion 80

Fashion Audience ROI Media 80

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The trouble comes with the next steps and the glaring lack of necessary brand marketing support critical to this direction change.

Marketing 134

Marketing Conversion Rate Conversion Fashion 134

Digiday

OCTOBER 11, 2022

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 120

Marketing Banner Retail Geo targeting 120

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. But the sheer size of the gaming audience — over 200 million gamers in the US alone — means marketers who get more involved can produce greater returns by tapping into this engaged population.

Marketing 108

Marketing Audience Fashion MarTech 108

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel.

Fashion 84

Fashion Education Audience Conversion 84

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

ROI 105

ROI Fashion Marketing MarTech 105

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! This is where social media marketing and its relevant strategies come into play.

Media 205

Media Fashion Audience Education 205

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity. Continue reading this article on digiday.com.

Fashion 86

Fashion Audience Media Marketing 86

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. So, let’s start with these three basic questions: Identify the opportunity and objective: Which marketing tasks could benefit from the help of AI tools? Event marketing and PR.

Marketing 132

Marketing MarTech Communications Fashion 132

The Ad Tech Blog

JULY 13, 2024

Introduction Understanding the connection between mirror neurons and emotional branding can revolutionize how you approach marketing strategies. By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. What Are Mirror Neurons?

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Digiday

MARCH 7, 2023

The ever-changing social media landscape has become fragmented in recent years, making it more difficult for marketers as they not only need to create additional content to target specific niches , but do so as platforms’ algorithms continue to evolve. Agencies] have to be balancing reach with engagement. head of social at VMLY&R.

Audience 69

Audience Media Marketing Agency 69

Martech Series

JANUARY 18, 2023

As excitement around NFTs (non-fungible tokens) moves from fevered buzz to matter-of-fact adoption, more companies are catching on to the market potential of physical backed NFTs. That means they get to put out two different products and reach two different markets at the same time. ranging from high fashion to skateboards.

Fashion 111

Fashion Audience MarTech Marketing 111

Martech

SEPTEMBER 24, 2022

For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. Earlier this year, our own MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (25.8%) or in the next five years (25.4%).

Fashion 117

Fashion Food MarTech Audience 117

AdvertiseMint

AUGUST 24, 2023

How big are TikTok brands in social media marketing? It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place. TikTok’s demographics and audience behavior.

Marketing 98

Marketing Fashion Entertainment Food 98

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

FEBRUARY 28, 2024

The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. Forging a strong connection with the audience in their moments of need is the way to create lasting brand affinity and loyalty. But what about interruption marketing? What does that research look like?

Retail 112

Retail Marketing Fashion Audience 112

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. What Is Influencer Marketing? Why Brands Rely on Influencer Marketing. How to Become a Social Media Marketing Influencer. How Influencer Marketing Helped Multi-Million Dollar Companies: Case Studies.

Marketing 101

Marketing ROI Audience SEO 101

Martech

MAY 3, 2024

If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. We see it at scale with marketing organizations today. What marketing sees as positive, finance may see as negative. It’s like the fashion proverb “Beauty is in the eye of the beholder.”

Fashion 118

Fashion Shipping Finance Marketing 118