Ad Monsters

FEBRUARY 27, 2025

Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. The post LinkedIn Live Replay: How Platform Policies, DEI Shifts, and Brand Safety Impact Black-Owned Media appeared first on AdMonsters.

Media 70

Media Ad Tech Fashion Audience 70

Digiday

MAY 23, 2024

Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Fashion 92

Fashion Marketing Audience Media 92

MNTN

JANUARY 31, 2025

MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” ” John Thuet CMO, JASE Medical Results Born Footwear Fashion and apparel is a crowded space year-round, but especially during Q4.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose.

Media 142

Media Marketing Audience Machine Learning 142

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee. Data insights.

Fashion 87

Fashion Audience ROI Media 87

AdvertiseMint

JANUARY 7, 2025

The Kardashian family has become synonymous with savvy marketing, utilizing a strategic mix of social media, branding, and public appearances to turn themselves into a formidable brand. The Kardashian brand thrives on a strong social media presence and personal branding.

Marketing 52

Marketing Fashion Audience Impressions 52

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech Series

NOVEMBER 13, 2022

Fanbase Social Media Inc is launching Fanbase Camps. Build audio camps around sports, music, fashion, relationships, whatever you like. Fanbase is leading the next frontier of social media, placing fun, visibility, and monetization capability at the forefront to the benefit of all users. The post Fanbase Social Media Inc.

Media 95

Media Fashion Conversion MarTech 95

The Ad Tech Blog

JUNE 16, 2024

Effective media planning requires a deep understanding of consumer insights and emotional drivers. By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience.

Fashion 130

Fashion Audience ROI Media 130

Digiday

OCTOBER 18, 2022

As Gen Z increasingly dominates the digital marketplace, brands are expanding the role of social media in their marketing mix. ” Online commerce is changing with this generation — influencers and everyday consumers, promoting and shopping for particular products on social media apps, are helping expand digital commerce. .”

Audience 69

Audience Media Fashion Entertainment 69

MNTN

SEPTEMBER 1, 2023

Social media, the news, popular TV shows, etc. But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. OfCom’s Media Nations report shows that Disney+—a platform often associated with kids—is being watched by more and more Baby Boomers.

Audience 98

Audience Retail Fashion Entertainment 98

Digiday

JANUARY 11, 2024

Digiday Media, the global media company behind Digiday, Glossy, Modern Retail and WorkLife, today announced the appointment of its new Chief Executive Officer (CEO). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Amrani previously served as Digiday’s Chief Operating Officer (COO).

Media 92

Media Fashion Retail Audience 92

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity. Continue reading this article on digiday.com.

Fashion 89

Fashion Audience Media Marketing 89

Digiday

FEBRUARY 12, 2024

New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, adding four full-time editorial staff, verticals and inventory as it chases new and existing advertiser dollars. But how can the Vox Media-owned title afford to expand at a time when most large digital publishers are undergoing layoffs?

Media 99

Media Fashion Retail Audience 99

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 94

Advertising Retail Pop-Up Media 94

Digiday

MARCH 7, 2023

The ever-changing social media landscape has become fragmented in recent years, making it more difficult for marketers as they not only need to create additional content to target specific niches , but do so as platforms’ algorithms continue to evolve. Agencies] have to be balancing reach with engagement. head of social at VMLY&R.

Audience 69

Audience Media Marketing Agency 69

Ad Wisey

APRIL 29, 2022

Connection between social media and brand perception. Today, social media is one of the most influential sources of information for most people worldwide. In fact, many people today rely on social media data more than they do on television, radio, or print newspapers. Brand reputation management on social media.

eCommerce 93

eCommerce Media Fashion Communications 93

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel.

Fashion 84

Fashion Education Audience Conversion 84

Single Grain

AUGUST 28, 2023

This social media marketing tool will revolutionize your content game. It’s called Castmagic , and it’s a social media tool poised to disrupt the industry in more ways than one. Show notes: For those of us who produce podcasts, show notes are a crucial component of engaging our audience. So what is it?

Media 98

Media Marketing Fashion Audience 98

Basis

MAY 16, 2023

And in popular music, Weezer’s self-titled first album (commonly known as the Blue Album), was released to critical and audience acclaim, launching a nearly 30-year career with more than 35 million albums sold worldwide. Know your audience. Plus, you can create a more tailored and personalized ad experience for that audience.

Media 96

Media AutoMobile CPC CPA 96

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

Fashion 52

Fashion Entertainment Media Advertising 52

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 96

Brand Awareness Fashion Marketing Audience 96

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. After an investment of several hours and dollars, I’m still unable to wear my digital fashion in a Zoom meeting. So, what gives?

Marketing 144

Marketing Fashion Audience MarTech 144

Ad Tech Daily

SEPTEMBER 19, 2024

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions.

Fashion 105

Fashion Ad Tech Audience Advertising 105

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Martech Series

FEBRUARY 22, 2023

The report features insights into how social media engagement has changed over the last year for these industries enabling the optimization of a company’s marketing strategy in 2023. With a median engagement rate of 5.69%, TikTok was every industry’s best friend this year.

Media 80

Media Fashion Education Food 80

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. This gap can lead to ineffective ad campaigns and poor media planning.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Digiday

OCTOBER 11, 2022

A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation. Rather than the typical audience segmentations on Gen Z, Gurevich told Digiday this guide was meant to provide ongoing research that would be updated as these groups evolve.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. ranging from high fashion to skateboards. The fashion maison paired up with UNXD to mint NFTs for a bespoke nine-piece collection, reportedly designed by Domenico Dolce and Stefano Gabbana themselves. million) .

Fashion 111

Fashion Audience MarTech Marketing 111

Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Facebook – Meta.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

FEBRUARY 24, 2023

To honor his legacy and the history he continues to make, we chatted with him about his career in digital media and ad tech, the benefits of investing in BIPOC media, and his mission to uplift the Black community. Started From the Bottom Andrew Byrd: How did you start your digital media and tech career?

Media 98

Media Ad Tech Fashion Entertainment 98

The Ad Tech Blog

OCTOBER 23, 2024

Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. This article delves into the nuances of color branding, offering insights and strategies to help you make informed decisions that resonate with your audience.

Audience 130

Audience Fashion Communications Marketing 130

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. AR advertising can be implemented across various platforms, including mobile apps, social media, and digital signage, broadening the reach and accessibility of campaigns.

Education 130

Education Entertainment Fashion Retail 130

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care.

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118