Digital Turbine

DECEMBER 14, 2022

China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Digital Turbine

AUGUST 31, 2022

We tapped into Meta Audience Network’s report examining mobile game developer’s attitudes towards IAA and IAP monetization models where we found that 93% of developers surveyed use in-game ads as part of their games’ monetization mix – right on! IAP + IAA strategies in tandem are not a new idea.

Fill rate 98

Fill rate CPM Audience Advertising 98

InMobi

MARCH 19, 2025

For marketers – particularly brand advertisers – these channels offer more precision in targeting, making it easier for them to reach the right audience efficiently. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

Audience 52

Audience Advertising Fill rate Cookies 52

PubMatic

OCTOBER 15, 2024

What’s even more exciting is that this partnership enhances monetization opportunities for developers and ensures that advertisers reach targeted audiences through premium inventory with unmatched transparency and efficiency. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Brid.tv

MARCH 19, 2025

Most importantly, your audience size and audience interest will play a crucial role in determining the most effective monetization approach. But first, to successfully monetize your OTT app, youll need: A clear content strategy Align your content, whether exclusive, premium, or ad-supported, with your audience demand.

Audience 52

Audience Fill rate Media Education 52

Martech

MAY 30, 2024

It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., This saves publishers from selling their ad inventory at lower prices and ensures better fill rates.

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Monetize More

JUNE 15, 2023

The result will be lower fill rates and many impressions wasted. AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. What is the solution, then? It’s a lot simpler than you think.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. If your ad fill rate is low, your price floor is likely too high. However, they can have a major impact on your ad yield. Poorly set price floors can cut your revenue in half , if not more. However, the work doesn’t end here.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. Revenue Boost: Those previously unsold ad slots?

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Martech Series

JANUARY 9, 2023

Phi advertising will leverage Lemma’s supply-side platform to make their highly trafficked roadside inventory available to global demand partners to expand their audience reach across premium locations in the UAE. ” Said Sabarish Pillai, Global Programmatic VP, Lemma.

Advertising 73

Advertising Fill rate Audience ROI 73

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Errors or missing ads.txt lines could lead to consistently low buyer bid rates.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Martech Series

NOVEMBER 21, 2022

That interoperability enables Yahoo ConnectID to match partner ID-data for seamless audience activation and measurement within Yahoo’s demand-side platform, Yahoo DSP, and fuels monetization benefits for users of Yahoo’s supply-side platform, Yahoo SSP. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Monetize More

FEBRUARY 24, 2023

Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Use responsive ads: Responsive ads adapt to different screen sizes and devices, making them more likely to be seen by your audience.

CPM 52

CPM Fill rate Impressions CPC 52

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. This bonus activity, if you will, jolts advertising budgets into overdrive as advertisers try to get their product or service in front of the right audience at the right time.

Fill rate 115

Fill rate CPM Advertising Retail 115

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. How to Set up Header Bidding? Setting up header bidding can be complex, but it’s worth the effort.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Brid.tv

APRIL 19, 2024

They give publishers all the necessary insights into ad performance and audience behavior. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature. That’s why ad analytics are indispensable.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. 1 – Look at last year’s data. 7 – Create context for your ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

VideoWeek

MARCH 25, 2025

That’s where we’re up against companies like Meta and Google, where you can build profiles and target specific audiences, which is harder in CTV. On the performance front, it comes back to those potential issues for CTV in terms of targeting and attribution. So we need to take some of those barriers away.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Monetize More

FEBRUARY 21, 2023

Media buyers can use DSPs to target specific audiences, optimize campaigns, and track performance across both platforms. Higher Fill Rates AdX typically has higher fill rates than AdSense, meaning that more of the available ad inventory is filled with high-quality ads, leading to higher revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Ad network 52

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Table of Contents. hide ] What Is a Display Ad Network? Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. Adhering to brand safety, the app comes with a non-UGC safety promise, making it a strong publisher platform for advertisers to reach out to their audiences.”

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Digital Turbine

NOVEMBER 21, 2023

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Price floor optimization is an automated process that, once activated through our Brid.TV CMS, will perform the following steps.

Header Bidding 72

Header Bidding Ad Inventory Fill rate Ad Tech 72

Brid.tv

APRIL 17, 2024

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

APRIL 26, 2022

Similarly, we have also been strengthening our relationships with premium advertisers around the world that are looking for engaging inventory and audiences to deliver their advertising campaigns. Highly sought-after, mobile addressable audiences combined with rewarded video ads can generate great returns for publishers.

Banner 59

Banner Video Ads Fill rate Audience 59

Unruly

AUGUST 9, 2022

This integration allows publishers to control how ads appear within their content to provide a better viewing experience to their audiences, enables them to have more control over their inventory pricing, and lets us pave a more seamless path to direct and programmatic revenue for these publisher partners.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Better user engagement results in higher revenue. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digiday

FEBRUARY 15, 2023

It is built on the back of a direct integration between both companies, with the SSP able to give media buyers greater control over inventory quality, audience targeting and overall campaign performance against their metrics. The issue is that these solutions can be siloed which limits the benefit to their brands. “The

Agency 77

Agency Header Bidding Ad Tech Demand Side Platform 77