Ad Ops Hero

JANUARY 25, 2021

This will also help the publishers to achieve the ad campaign goals by increasing the click through rate by serving the relevant ads. The publishers can also share the user activity data with the advertiser, or they can target the relevant targeted audience to serve the specific’s advertisers ad in their future ad campaigns.

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Brid.tv

JULY 9, 2023

What to Look for in an OTT Advertising Platform While an OTT advertising platform is primarily needed to serve ads , as mentioned, it is also crucial for audience targeting, tracking and managing performance, and by extension, maximizing your ad yield. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Automatad Inc.

NOVEMBER 23, 2023

SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently. Bids on ad inventory as per advertiser’s goals and target audience.

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Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences.

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Brid.tv

NOVEMBER 22, 2022

InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g., Key Features: Advanced audience filtering (e.g., The platform also comes with extensive analytics and rich audience filtering options , making optimizing ad campaigns much more accessible. by OS, device, ad format). ironSource.

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Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

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VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. What do you think is your publication’s strongest USP in the eyes of your audience? I hope that we’re seen as digital first, which would be a USP for our audience.

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YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. Fill Rate effectiveness in selling ad inventory. – This year, the focus has been on eCPM, fill rates, and overall revenue growth.

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