Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digital Turbine

DECEMBER 14, 2022

China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

PubMatic

OCTOBER 15, 2024

What’s even more exciting is that this partnership enhances monetization opportunities for developers and ensures that advertisers reach targeted audiences through premium inventory with unmatched transparency and efficiency. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Martech

MAY 30, 2024

It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., to determine the value of an impression and set optimal floors. Superside’s AI Services assists in the design and execution of marketing creatives.

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. or more per thousand impressions can purchase that ad space. Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. Improved fill rates as they sell more ad space. publishers).

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

InMobi

MARCH 19, 2025

For marketers – particularly brand advertisers – these channels offer more precision in targeting, making it easier for them to reach the right audience efficiently. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

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Audience Advertising Fill rate Cookies 52

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. It is a real-time programmatic auction where multiple demand partners bid on a single impression.

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Header Bidding Ad Server Ad Inventory Ad Exchange 97

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Errors or missing ads.txt lines could lead to consistently low buyer bid rates.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Brid.tv

APRIL 19, 2024

They give publishers all the necessary insights into ad performance and audience behavior. By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. That’s why ad analytics are indispensable.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. 1 – Look at last year’s data. 7 – Create context for your ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

APRIL 17, 2024

Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit. For instance, advertisers usually commit to a certain number of ad impressions. and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 77

Agency Header Bidding Ad Tech Demand Side Platform 77

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

MARCH 30, 2023

Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit. For instance, advertisers usually commit to a certain number of impressions. and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Unruly

AUGUST 9, 2022

This integration allows publishers to control how ads appear within their content to provide a better viewing experience to their audiences, enables them to have more control over their inventory pricing, and lets us pave a more seamless path to direct and programmatic revenue for these publisher partners.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Digital Turbine

NOVEMBER 21, 2023

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

InMobi

APRIL 26, 2022

A recent report showed that banners represent up to 80% or more of iOS ad impressions in the U.S. Similarly, we have also been strengthening our relationships with premium advertisers around the world that are looking for engaging inventory and audiences to deliver their advertising campaigns.

Banner 59

Banner Video Ads Fill rate Audience 59

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." InMobi's mission is to power its customers' growth by helping them engage their audiences and build meaningful connections. As one of their best global partners, InMobi has helped them with programmatic in-app monetization – driving a 2.5X

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.), Everything seems a lot clearer.

Fill rate 52

Fill rate Impressions CPM Fashion 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Table of Contents. hide ] What Is a Display Ad Network? Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fill rates.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Epom. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

JANUARY 10, 2023

Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). Drop in CPM.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Smart-Hub

JUNE 11, 2024

For publishers, these are improved ad fill rates, higher revenue, and better user experience. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression. How Does Supply-Path Optimization Work?

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56