Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. However, improving viewability is easier said than done. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

FEBRUARY 26, 2023

They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs. Boost video and ad viewability with a floating HTML5 player. Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

FEBRUARY 24, 2023

Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Use responsive ads: Responsive ads adapt to different screen sizes and devices, making them more likely to be seen by your audience.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

JANUARY 9, 2024

It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. This way, you can improve the fill rate and, thereby, ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." The InMobi Exchange and VieON provide a platform backed up by a strong measurement from MOAT and IAS as well, which solves the biggest challenges most advertisers face today: viewability, fraud mitigation, and brand safety."

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

APRIL 17, 2024

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

JANUARY 6, 2023

3 – Pay attention to your ads’ viewability The IAB recommends at least 70% viewability as that’s when ads usually perform best. Breakdown your report by Ad Unit > Active View Viewable. The Ad Units with the lowest viewability are the ones that usually need your attention.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Flashtalking by Mediaocean

MARCH 31, 2022

“This standardization of ad formats will enable publishers to scale their inventory more easily across different distribution channels, such as programmatic marketplaces or ad networks, which will deliver better fill rates,” said Anthony Katsur, CEO, IAB Tech Lab.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors. How do we increase Viewability? Where do they go to?

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads. Big video player catches the attention of users fast.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try that to increase viewability. Here are a few tips for effective website optimization to end up with high-paying direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Ideally, real-time video analytics should also be available.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. With this tool, you can track and optimize bidder latency and frequency, CPMs, timeouts, SSP win rates, ad fill rates, and more. Ad Demand. Top 5 Ad Monetization Platforms for Publishers in 2023.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

NOVEMBER 23, 2023

SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently. Bids on ad inventory as per advertiser’s goals and target audience.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

APRIL 13, 2023

Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fill rate. 30-40% revenue boost & increased CPM rates.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. – Key Metrics in 2024: Viewability and CTR as measures of user engagement. Fill Rate effectiveness in selling ad inventory.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. “Audiences still want to engage with news content, they just want to consume it in a different way.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52