Exchange Wire

MAY 22, 2024

The post 57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances appeared first on ExchangeWire.com. the 1,004 [.]

Finance 87

Finance Audience 87

Martech Series

OCTOBER 20, 2022

After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction. The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity.

Finance 79

Finance MarTech Audience Marketing 79

Martech Series

NOVEMBER 3, 2022

” Marketing Technology News: Solving First-Party Audience Expansion Using AI. The post Alethea Closes $10M Series A Financing Led by Ballistic Ventures appeared first on MarTech Series.

Finance 84

Finance Machine Learning Communications MarTech 84

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

Audience 98

Audience Ad Exchange Finance Media 98

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. As is the case with my hedge-fund client, the news media and bloggers that reach his audiences now come to him.

Agency 279

Agency Public Relations Manufacturing Finance 279

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.

Audience 92

Audience Retargeting Finance Ad network 92

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). By understanding your audience, you can craft messaging and content that truly resonates with them.

Marketing 69

Marketing Audience Shipping Finance 69

Playwire

DECEMBER 8, 2023

Key Points Cornerstone Quality : High-quality, up-to-date content is a finance brand’s backbone. Focus on valuable market insights and investment tips to build a loyal audience. SEO Significance : Fine-tune your on-page SEO strategy and keyword selection to maximize organic traffic, and lay the foundation for successful monetization.

Finance 52

Finance SEO Affiliates Audience 52

Martech

APRIL 3, 2025

While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 87

Conversion ROI Brand Awareness Click Through Rate 87

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Digiday

JULY 12, 2022

To target creative types as well as social media influencers and creators the company is spending most of its ad budget — roughly 70-80%, per Levin — on social platforms like TikTok and Instagram where that audience is spending their time. Willa is doing so to “create some familiarity and trust, reinforce [who we are] to that audience.”.

Finance 69

Finance Audience Media Advertising 69

Ad Rants

MARCH 25, 2024

SEO services focus on identifying and integrating relevant keywords that resonate with the city's diverse audience. This hyper-targeted approach ensures that your business is not lost in the vastness of the online cityscape but stands out in the areas that matter most to your target audience.

SEO 222

SEO Fashion Audience Finance 222

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. This audience segment consists of people who have big life events happening, she said. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

Brand Awareness 71

Brand Awareness Finance Audience MarTech 71

Digiday

JULY 11, 2022

The timing of Buy Side’s launch — which is likely taking place right before a recession — could be a unique challenge for most commerce publishers, with audiences starting to pinch their pennies and brands reconsidering their affiliate marketing budgets. The WSJ approach to commerce content.

Finance 69

Finance Affiliates Conversion Audience 69

MNTN

NOVEMBER 22, 2024

The car repair brand Meineke captivated viewers with a hilarious 15-second commercial that hit home with its target audience. The ad encourages viewers to finance repairs with Meineke’s in-house financing program. Meineke Jokes Its Way to Success Who says ads have to be long? YouTube Link 8. Request a demo to get started.

Advertising 52

Advertising Finance Ad Inventory Audience 52

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Martech

MARCH 11, 2022

In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. We are reframing the role that personal finances play in our lives.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

Martech

SEPTEMBER 13, 2023

Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. The ability to use natural language processing capabilities to identify relevant audience segments. Specific capabilities.

Marketing 133

Marketing Finance MarTech Audience 133

MNTN

DECEMBER 9, 2024

The legal and finance sectors have some of the highest average CPCs. But MNTN Performance TV can help you go a lot farther, increasing the efficacy of your CPC-driven campaigns by both connecting with your audience on CTV channels and optimizing your campaigns to perform their best. So whats normal for your industry?

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

APRIL 3, 2025

Finance teams have also become addicted to faulty attribution. Incrementality testing such as geo-matched markets or audience holdouts offers powerful proof of impact. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey.

Brand Lift 66

Brand Lift Conversion Retargeting Finance 66

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 68

Audience Media Demand Side Platform Finance 68

More About Advertising

JUNE 19, 2024

Yesterday it was its groovy new AI-powered Production Studio (with Nvidia, now astonishingly the most valuable company in the world), … The post WPP teams with IBM and LinkedIn to target bigger B2B audiences first appeared on More About Advertising.

Audience 69

Audience Advertising Finance Media 69

More About Advertising

FEBRUARY 3, 2019

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.

Audience 107

Audience Media Finance Agency 107

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Martech

JANUARY 24, 2025

Also, both higher- and lower-income earners reported better finances, although the percentage increase for lower earners was stagnant. Instead of just “right message/right audience,” it can also help you forecast spending. When we look across the board, consumer spending trickled up to every company.

Marketing 124

Marketing Non-Profit MarTech Education 124

Ad Monsters

AUGUST 7, 2024

With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. As IAB Tech Lab CEO, Anthony Katsur, often says, “Just like energy, finance, or healthcare, advertising is now a regulated industry.”

Cookies 101

Cookies Healthcare Audience Finance 101

Martech

SEPTEMBER 26, 2022

Alternative financing. All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. It’s all about immersing your audience within a product and deeply engaging them. Alternative lending.

Marketing 113

Marketing Affiliates Finance Education 113

Martech

JANUARY 4, 2024

The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care. Third-party cookies are on their way out of the door. Google really seems to mean it this time as it begins phasing them out for 1% of Chrome users.

Marketing 109

Marketing Finance Cookies MarTech 109

Digiday

DECEMBER 11, 2022

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. It’s focused on three core content pillars: careers, personal finance and tech.

Finance 91

Finance Audience Entertainment Agency 91

The Ad Tech Blog

JUNE 13, 2024

This type of advertising is crucial for reaching a broad audience and driving engagement. Media planning involves selecting the right channels and platforms to reach the target audience effectively. Effective media planning requires a deep understanding of the target audience, their preferences, and their media consumption habits.

ROI 130

ROI Audience Ad Targeting Conversion 130

More About Advertising

AUGUST 22, 2019

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming services. As ITV announce a second annual series of the popular Love Island, we learnt.

Audience 96

Audience Marketing Finance Media 96

Martech Series

JUNE 7, 2022

Influencer commerce platform Because I Love It, aka BILI, designed to help influencers and creators discover and sell the products they love, to the fans that love them, has raised over $600,000 in seed financing. Building on this momentum, BILI will use the financing to accelerate growth while continuing to invest in new product innovation.

Finance 87

Finance Communications MarTech Audience 87

Martech Series

AUGUST 9, 2022

The alliance will accelerate the build out and monetization of new Seekr verticals in concert with expanding its global audience and reach. Global omnichannel audience engagement campaigns are currently underway with a monetization strategy set to begin in early Q4.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

illumin

MAY 31, 2024

A fintech giant like PayPal entering the advertising space could spell out even bigger things and more potential for other players in the finance industry to follow suit. For example, being able to target and retarget ads to audiences based on affluence or traveller status.

Marketing 111

Marketing Retail Finance Ad network 111

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes.

MarTech 117

MarTech Finance Conversion Audience 117