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10 martech predictions of what won’t happen in 2025

Martech

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Dig deeper: Whats next for Googles third-party cookie saga?

MarTech 108
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6 data collection tactics for marketing in the cookieless future

Martech

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. at The MarTech Conference. at The MarTech Conference. First-party cookies are currently supported by all browsers,” he said. “And

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Server-side measurement: What is it really good for?

Martech

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

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ID5 Provides Actionable Identifiers, Audience Monetization and Privacy-focused Approaches

Ad Monsters

We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. We’re an infrastructure for ad tech and MarTech to build on top of and our role is to create identifiers. . How does this help publishers to monetize their assets and audiences? .

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Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

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3 ways marketers can prepare for a cookieless future

Martech

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference , Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her team implemented to prepare their brand for this “cookieless future.”.

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3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully. The loss of third-party cookies will inevitably lead to a decrease in the attributable data we have access to.

Cookies 119