Adweek

FEBRUARY 13, 2023

For all the millions of dollars spent on procuring superstar talent to appear front and center during this year's Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year. According to the USA Today Ad Meter, presented by Kia Motors, the most.

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Food Ad Audience Audience 246

Ad Monsters

JULY 20, 2022

specific and helps the industry get through new regulations on promoting junk food, or food high in fat, sugar, and salt (HFSS). The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience.

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Audience Real Estate Demand Side Platform Food 97

Playwire

APRIL 24, 2024

Key Points User frustrations with ads on recipe sites and food blogging sites have reached an all-time high, growing over the last few years as monetization solutions have pushed the boundaries of ad clutter. A happy medium is possible!

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Food Audience 52

Basis

SEPTEMBER 20, 2022

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends. Food and Beverage Advertising Trends to Watch.

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Food Advertising Cookies Marketing 81

Ad Monsters

MAY 5, 2023

“Publishers should use cultural holidays as a starting point to build a long-term commitment to their audience,” Sandy Ramous Zohios, Product Marketing Lead for H Code , explained. “Cinco de Mayo has become a platform mostly for snacks, food, beer, and liquor brands to kick off the summer.

Audience 105

Audience Food Media Marketing 105

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Lemonads

JULY 4, 2021

Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019. What is your audience?

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Food Affiliates Audience Cookies 52

MNTN

FEBRUARY 9, 2023

Plus, the more you experiment with different audience segments, the more you know about who is truly engaging with your messaging and brand. Let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns—or some food for thought for the next long-weekend. The post Who’s Your Audience?

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Audience Food Retail Marketing 52

MNTN

JANUARY 4, 2023

Knowing this, subscription box brands can benefit from targeting engaged audiences, particularly those who are active online shoppers. Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud.

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Audience Food Shipping eCommerce 52

MNTN

OCTOBER 17, 2022

This signals a big opportunity for all industries even if you don’t sit within the traditional Halloween wheelhouse of costumes, candy and decorations—auxiliary verticals like food and beverages and retail stand to benefit, too. Audience Name: Halloween Shoppers. Audience Provider: Cubiq. Audience Provider: Cubiq.

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Audience Entertainment Food Retail 52

RevX

AUGUST 17, 2021

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. Increasing orders, not just new users.

Food 52

Food Advertising Retargeting Non-Profit 52

Digiday

NOVEMBER 16, 2022

Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars — spending roughly 40% of its ad budget — on TikTok. In a similar move as health care brand Supergut , Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year. “Our

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Food Education Entertainment Impressions 72

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. 3) Allocated the Budget to the Most Relevant Audiences.

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Food eCommerce Retargeting Conversion 105

Digiday

NOVEMBER 14, 2024

A similar story is playing out with Siete Foods, a Mexican-American brand set to be acquired by PepsiCo in the first half of 2025.) It’s a familiar tale: A big corporation buys a smaller brand known for its ingredients and fans get worried. (A

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Audience Food Media Marketing 63

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

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Audience Food Education Ad Tech 98

Adweek

SEPTEMBER 30, 2022

For many generations, Campbell's has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.

Audience 244

Audience Marketing Food 244

Martech

JUNE 26, 2023

Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. How about a face in a random place, such as a wall or a piece of food? The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.

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Audience Food Marketing MarTech 103

Playwire

NOVEMBER 13, 2023

Key Points Quality Content is Key : Before turning your attention toward any monetization options, focus on creating high-quality, engaging content and building a loyal audience. Offer Gated Content: Once you’ve established a loyal audience, consider offering premium, value-added content.

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Food Affiliates Audience 52

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

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Cookies Audience First-Party Cookies GDPR 64

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. MS : We know that as audiences fragment across platforms and devices, advertisers are facing the challenge of both missed reach and duplicated reach.

Audience 59

Audience Machine Learning Real Estate ROI 59

MNTN

OCTOBER 25, 2023

Whether you’re a Connected TV (CTV) advertising newbie, a veteran, or anywhere in between, you know audience building is a key component of lasting success on the channel. And over the last few years, how advertisers approach their audience strategies has shifted. Gone are the days when a massive number of impressions reigned supreme.

Audience 52

Audience Food Impressions Advertising 52

Rob Campbell

FEBRUARY 2, 2023

So despite leaving more bowls of water and food to keep an army going for a year, I still wanted to know she was doing OK … which is where my love of gadgets comes in. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego.

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Audience Impressions Food Marketing 83

Adweek

DECEMBER 7, 2022

Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content.

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Food Cookies Audience Media 246

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

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Audience Marketing eCommerce Food 246

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

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Food Audience Conversion MarTech 104

MNTN

SEPTEMBER 14, 2022

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Segment name: Travel Enthusiasts Audience provider: Bombora Why to target this audience: They may be well acquainted with all things travel, but this group shouldn’t be overlooked when it comes to advertising.

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Audience Food Advertising 52

MNTN

SEPTEMBER 14, 2022

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Segment name: Travel Enthusiasts Audience provider: Bombora Why to target this audience: They may be well acquainted with all things travel, but this group shouldn’t be overlooked when it comes to advertising.

Audience 52

Audience Food Advertising 52

VideoWeek

NOVEMBER 29, 2022

Media tech firm Amagi’s cloud-based SaaS technology is designed to help content owners get their content to wherever audiences are watching it. And increasingly those audiences are tuning into FAST – free ad-supported streaming TV – services. Yes, there is indeed an opportunity. Television is an intuitive medium.

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Audience Media Food Machine Learning 59

VideoWeek

SEPTEMBER 13, 2024

In this week’s Week in Review: Spotify set to start paying video creators, BBC rules out ads as alternative to licence fee, and UK pushes ahead with a junk food ad ban. The watchdog is also launching a review into public service media, including how PSB news is made available to audiences online.

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Food Ad Tech Media Agency 52

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. 3 (movie trailer) Air – Courting a Legend (movie trailer) Doritos Sweet & Tangy BBQ (snack food) Heineken 0.0 Additionally, out-of-home viewers made a comeback and totaled an average minute audience of 16.4

Brand Lift 74

Brand Lift Audience Food Impressions 74

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “One of our launch customers is one of the US’s largest food delivery apps.

Demand Side Platform 96

Demand Side Platform Food Brand Lift Audience 96

Ad Monsters

OCTOBER 31, 2024

Ampersand leverages data clean rooms to connect its vast multiscreen inventory with granular audience insights, helping Multichannel Video Programming Distributors (MVPD) partners drive impactful targeting and measurement in advanced TV. This approach provides more precise audience insights while keeping consumers’ data protected.

Audience 105

Audience Affiliates Conversion Food 105

InMobi

MAY 15, 2020

Charting The Growth of Third-Party Food and Grocery Delivery Apps This type of grocery shopping has been especially popular of late, led by strong brand recognition for top players alongside the brand-agnostic nature of shopping it provides. For starters, the post-COVID audience is more likely to be female.

Food 52

Food Shipping Audience Communications 52

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. establishing one streaming service name globally.

Audience 94

Audience Marketing Pop-Up MarTech 94

The Ad Tech Blog

SEPTEMBER 18, 2024

Traditional advertising methods may not be as effective on mobile platforms, requiring marketers to rethink their strategies and find new ways to engage their audience. Difficulty in Targeting the Right Audience Another significant challenge is targeting the right audience.

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Conversion Rate Machine Learning Conversion Audience 130

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

MarTech 96

MarTech Food Cookies Audience 96