Adweek

SEPTEMBER 30, 2022

For many generations, Campbell's has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.

Audience 244

Audience Marketing Food 244

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 109

Retail Food Cookies Banner 109

Adweek

DECEMBER 7, 2022

Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content.

Food 246

Food Cookies Audience Media 246

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Audience 246

Audience Marketing eCommerce Food 246

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Nick and the channel’s Super Bowl alt-cast.

Food 94

Food Media Audience Marketing 94

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Nick and the channel’s Super Bowl alt-cast.

Food 92

Food Media Audience Marketing 92

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Nick and the channel’s Super Bowl alt-cast.

Food 91

Food Media Audience Marketing 91

Basis

SEPTEMBER 20, 2022

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends. Food and Beverage Advertising Trends to Watch.

Food 91

Food Advertising Cookies Marketing 91

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Fuel Lines

JUNE 26, 2013

Blog post titles should be reflective of your audience. I recommend, when creating a post title, that you connect it with the content and the audience. I recommend, when creating a post title, that you connect it with the content and the audience. Overly creative titles don’t work well online.

Agency 279

Agency Retail Audience Food 279

Ad Monsters

MAY 5, 2023

“Publishers should use cultural holidays as a starting point to build a long-term commitment to their audience,” Sandy Ramous Zohios, Product Marketing Lead for H Code , explained. “Cinco de Mayo has become a platform mostly for snacks, food, beer, and liquor brands to kick off the summer.

Audience 105

Audience Food Media Marketing 105

Digiday

FEBRUARY 24, 2025

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Martech

AUGUST 13, 2024

Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. The once-popular notion of “brands as publishers” ultimately fell short, as publishers themselves revealed the challenges of capturing and retaining an audience without meaningful interaction.

Marketing 133

Marketing Audience Media Food 133

Fuel Lines

DECEMBER 13, 2016

Knowing how to build an online audience has become an important skill-set for those charged with agency new business. Agencies must understand there should be a significant shift in their thinking and embrace audience building as an important initiative. Health Craze: Marketing Healthy Foods to Families. Marketing to Farmers.

Advertising 258

Advertising Agency Audience Food 258

Martech

FEBRUARY 7, 2025

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. The key is strategic targeting.

Advertising 84

Advertising Media Conversion Audience 84

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

Seth Godin

DECEMBER 18, 2024

General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. The audience might not be smart in the short run, but over time, we figure it out. A generation ago, the Generals ruled. The same was true for folks like Mr. Peanut, Mr. .’ This is cyclical.

Food 93

Food Audience Media Marketing 93

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Prompt: What is story-driven marketing?

Marketing 108

Marketing Audience MarTech Brand Awareness 108

Ad Monsters

JANUARY 2, 2025

The latter two may motivate an even greater percentage of consumers to buy more of their groceries online, especially as fear mounts that new tariffs will increase food costs. Its use of real-time purchase data also allows for precise audience targeting and performance tracking. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

JUNE 26, 2023

Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. How about a face in a random place, such as a wall or a piece of food? The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.

Audience 109

Audience Food Marketing MarTech 109

Ad Rants

DECEMBER 1, 2022

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Identify your target audience. Knowing the audience is essential because it will help you know what type of content they want to watch. Add a call-to-action.

Media 253

Media Audience Conversion Rate SEO 253

Adweek

JUNE 11, 2024

While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today.

Audience 321

Audience Retail eCommerce Food 321

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. establishing one streaming service name globally.

Audience 109

Audience Marketing Pop-Up MarTech 109

Adweek

MARCH 18, 2024

K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop.

Audience 338

Audience Food 338

Adweek

DECEMBER 1, 2023

But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

Entertainment 329

Entertainment Audience Food 329

Adweek

JULY 23, 2024

The deal means Tasty's audience can order prepared versions of recipes featured in its video content--which was co-created with CookUnity chefs--allowing viewers to skip the cooking step, testing out new flavors or cuisines before.

Audience 297

Audience Food 297

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Fuel Lines

SEPTEMBER 14, 2015

A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It will also help provide focus in developing your content for a specific target audience. It’s like a fishing expedition. Provides a better focus for new business.

Agency 262

Agency Conversion Media Food 262

Adweek

NOVEMBER 7, 2023

However, for their new campaigns, both brands are speaking the same language--Spanglish--and to the same audience: bicultural U.S. Latines, and Diageo Scotch whisky brand Buchanan's appear to come from two different worlds. Latines known as "the 200%," who identify as 100% Hispanic and 100%.

Audience 312

Audience Food 312

Adweek

JANUARY 30, 2024

Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold." Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold.

Audience 312

Audience Food Marketing 312

Martech

SEPTEMBER 22, 2021

Merchants that sell alcohol or pet food, for example, saw sales soar. billion in 2020, with sales of pet food and treats reaching a record $42 billion, according to Pet Food Processing magazine. A rising tide like what we saw in alcohol and pet food sales likely did raise all boats in those industries. Tidal shift.

Food 108

Food Marketing Non-Profit Audience 108

Fuel Lines

JANUARY 10, 2019

There isn’t a more effective way to build your agency’s brand than by becoming a thought leader to a specific target audience. They have no definitive audience. The writing process helped them to better define their audience, create a strong point of differentiation and gain a positioning of expertise quickly.

Agency 222

Agency Healthcare Manufacturing Audience 222

Rob Campbell

FEBRUARY 2, 2023

So despite leaving more bowls of water and food to keep an army going for a year, I still wanted to know she was doing OK … which is where my love of gadgets comes in. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego.

Audience 83

Audience Impressions Food Marketing 83

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. 3 (movie trailer) Air – Courting a Legend (movie trailer) Doritos Sweet & Tangy BBQ (snack food) Heineken 0.0 Additionally, out-of-home viewers made a comeback and totaled an average minute audience of 16.4

Brand Lift 75

Brand Lift Audience Food Impressions 75

Playwire

APRIL 24, 2024

Key Points User frustrations with ads on recipe sites and food blogging sites have reached an all-time high, growing over the last few years as monetization solutions have pushed the boundaries of ad clutter. A happy medium is possible!

Food 52

Food Audience 52

Martech

DECEMBER 18, 2024

Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. Dont assume that digital-first means digital-only.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106