Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Nick and the channel’s Super Bowl alt-cast.

Food 90

Food Media Audience Marketing 90

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Nick and the channel’s Super Bowl alt-cast.

Food 89

Food Media Audience Marketing 89

Fuel Lines

JUNE 26, 2013

Blog post titles should be reflective of your audience. I recommend, when creating a post title, that you connect it with the content and the audience. I recommend, when creating a post title, that you connect it with the content and the audience. Overly creative titles don’t work well online.

Agency 279

Agency Retail Audience Food 279

Martech

AUGUST 13, 2024

Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Their videos amplified the issue and news outlets began reporting on it.

Marketing 133

Marketing Audience Media Food 133

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “One of our launch customers is one of the US’s largest food delivery apps.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Fuel Lines

DECEMBER 13, 2016

The Great Recession and the empowerment of prospects through social media moved the battle for new business primarily online. Knowing how to build an online audience has become an important skill-set for those charged with agency new business. Audience development is now a function that should come before business development. .

Advertising 258

Advertising Agency Audience Food 258

Basis

SEPTEMBER 20, 2022

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends. Food and Beverage Advertising Trends to Watch.

Food 98

Food Advertising Cookies Marketing 98

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Prompt: What is story-driven marketing?

Marketing 108

Marketing Audience MarTech Brand Awareness 108

Ad Monsters

JULY 20, 2022

specific and helps the industry get through new regulations on promoting junk food, or food high in fat, sugar, and salt (HFSS). The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience.

Audience 97

Audience Real Estate Demand Side Platform Food 97

Ad Monsters

MAY 5, 2023

It’s Cinco De Mayo, so I am sure many of you will indulge in margaritas and tacos today, but what does Cinco De Mayo mean for advertising, Hispanic-owned media, and buying power? Understanding Cinco De Mayo is a good starting point for unlocking long-term growth between brands and Hispanic media publishers.

Audience 105

Audience Food Media Marketing 105

Fuel Lines

SEPTEMBER 14, 2015

A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. Plus, social media is all about PEOPLE connecting with other PEOPLE. Social media is all about people. It’s like a fishing expedition.

Agency 262

Agency Conversion Media Food 262

Seth Godin

DECEMBER 18, 2024

General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. Social media presented a shortcut to some. ’ The simple question worth asking is: That piece of media or interaction or investment you’re making–is it to earn trust or simply find attention?

Food 89

Food Audience Media Marketing 89

Digiday

FEBRUARY 24, 2025

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Fuel Lines

MARCH 29, 2018

As an owner, Eric communicates through social media to help his agency appear more human and create a strong emotional connection with those decision makers he is trying to reach. As food marketers, could we help them? If you really want to generate new business through social media – get personal. I think, yes.

Agency 245

Agency Communications Media Food 245

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! There isn’t a more effective way to build your agency’s brand than by becoming a thought leader to a specific target audience.

Agency 222

Agency Healthcare Manufacturing Audience 222

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Mental health.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

Fuel Lines

AUGUST 2, 2013

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! It serves as his central social media platform.

Agency 279

Agency Marketing Retail Non-Profit 279

Digiday

NOVEMBER 16, 2022

Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars — spending roughly 40% of its ad budget — on TikTok. In a similar move as health care brand Supergut , Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year. “Our

Food 71

Food Education Entertainment Impressions 71

Adweek

SEPTEMBER 22, 2022

The trend towards making media and marketing more accessible and inclusive is growing internationally, as brands look to widen their audience and customer bases. As part of this move, McDonald's Finnish restaurants have launched a new campaign led by a sign language jingle from deaf rapper Signmark.

Audience 246

Audience Media Marketing Food 246

Adweek

JUNE 11, 2024

While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today.

Audience 321

Audience Retail eCommerce Food 321

Ad Rants

FEBRUARY 28, 2023

The rise of digital media, however, has led to blending between the two practices. The lines of distinction have crossed partially due to digital marketing, social media, and influencer marketing. This practice focuses on using online media to amplify a brand in the market. They ensure a brand's authority comes through online.

Marketing 201

Marketing SEO Food Public Relations 201

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Digital media is filled with such gotchas. You should also check out the ANA’s Qualitative Report from August. It’s a real jungle out there. radio and magazines).

Media 127

Media Impressions Education Viewability 127

Fuel Lines

MARCH 28, 2019

Over half of the decision makers said their preferred format for thought leadership is “snackable” media that can be digested in a few minutes. Frank Gussoni, Frank’s Take: Boosting Mid-Market Media Buys Through Uncommon Sense. Kristi Bridges, Health Craze : Marketing Healthy Food.

Agency 237

Agency Manufacturing Food Marketing 237

Ad Rants

SEPTEMBER 27, 2022

Rather than throwing a bunch of ads out there and hoping something sticks, marketers can now zero in on the exact audience they want. Conduct split testing to see what colors, word choices, and placement work best with your target audience. Seek out someone who has followers in your target audience. Map Sales Areas.

Audience 213

Audience Conversion Rate Food Marketing 213

Advendio

FEBRUARY 21, 2023

We can expect to see retail media increase by more than $50 billion in the US in 2023 alone. As media groups, it is daunting to have to take on yet one more major competitor in the digital ad marketplace, but this is an area that publishers can’t afford to miss out on. What is Retail Media? It happens often, right?

Retail 87

Retail Media Real Estate eCommerce 87

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. 12 seemed to deliver solid ratings.

Brand Lift 73

Brand Lift Audience Food Impressions 73

Digiday

JULY 8, 2024

Amid changing algorithms and impacts to search traffic, Robinson is prioritizing relationship building between audiences and Condé Nast’s cooking brands by expanding the coverage of food to include categories like sports and relationships, challenging the idea of “traditional” cooking and building new subscriber products.

Food 95

Food Audience Media Marketing 95

Martech Series

FEBRUARY 22, 2023

The report features insights into how social media engagement has changed over the last year for these industries enabling the optimization of a company’s marketing strategy in 2023. With a median engagement rate of 5.69%, TikTok was every industry’s best friend this year.

Media 80

Media Fashion Education Food 80

Martech

OCTOBER 22, 2024

the biggest discounts were in general apparel (31% average discount), health and beauty (20%) and food and beverage (13%). Food and beverage’s discount rate was up 23% YoY. They may also want to explore extending their promotions and media support beyond Black Friday alone to capture potential post-holiday deal seekers.”

Electronics 68

Electronics Retail eCommerce Food 68

VideoWeek

NOVEMBER 15, 2024

BILD says the new product is a response to the sharp increase in video consumption on social media, and will combine all of the newspaper’s video and audio content, optimised for mobile users. The drive for effective media solutions that help advertisers reduce emissions is obvious,” said Gareth Owen, Delivery Director at Skyrise.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

MarTech 106

MarTech Food Cookies Audience 106

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. The connected future.

Food 115

Food Electronics MarTech Audience 115

Ad Monsters

OCTOBER 31, 2024

Ampersand leverages data clean rooms to connect its vast multiscreen inventory with granular audience insights, helping Multichannel Video Programming Distributors (MVPD) partners drive impactful targeting and measurement in advanced TV. This approach provides more precise audience insights while keeping consumers’ data protected.

Audience 105

Audience Affiliates Conversion Food 105

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. He’s a great partner for us to be able to talk to an audience that we’ve never been able to reach before. We’re a value brand.

Food 70

Food Brand Awareness Audience Conversion 70