AdExchanger

DECEMBER 1, 2024

This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs).

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Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA.

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Machine Learning Click Through Rate A/B Testing Conversion Rate 125

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The rich trove of first-party data collected by Meta’s social media platforms allows for precision audience segmentation and targeted advertising — even if the exact processes used are largely opaque to advertisers. Why we care.

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GDPR Advertising MarTech Media 145

The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

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Mobile Ads GDPR Machine Learning Conversion Rate 130

Ad Monsters

OCTOBER 20, 2022

We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. How does this help publishers to monetize their assets and audiences? . AB:I saw an article where you worked with Gusbourne Wines to help expand their audience reach.

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Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. The Right Angle for Your Audience TargetVideos Vertical Video ! No content? No problem.

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Video Ads Header Bidding Viewability Fill rate 80

AdvertiseMint

JANUARY 13, 2025

These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. These guidelines ensure such content does not reach inappropriate audiences, maintaining a healthy advertising environment. Google ad policies are designed to uphold ethical, legal, and user-friendly standards.

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GDPR Audience Video Ads Advertising 52

illumin

JANUARY 14, 2025

Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data. In 2025, we expect the General Data Protection Regulation (GDPR) in Europe and California Consumer Privacy Act (CCPA) in the U.S.

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Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. ” Consumer View combines attribute data for persons and households with the high-level view of audiences. “I think the whole industry is aware of that,” Hulst laughed. It took a forcing function in order to make a change.

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Advertising Cookies GDPR Fashion 115

Martech

AUGUST 20, 2024

Inefficient targeting : Poor audience targeting is frequently the cause of failed sales and marketing campaigns. Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. Integrating and supplementing that data can solve that.

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GDPR Marketing MarTech Audience 99

The Ad Tech Blog

JULY 7, 2024

Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users. Difficulty in Targeting the Right Audience Targeting the right audience is another major challenge.

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GDPR Mobile Ads Conversion Rate Conversion 130

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

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Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner.

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Audience Cookies Ad network Conversion 101

Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. These choices are then recorded, stored, and enforced as required by regulations like the GDPR and CCPA.

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GDPR Communications MarTech Marketing 65

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Knowing your audience is fundamental to any marketing endeavor, which can be difficult without access to both online and offline data. Audience profile creation. Audience activation and connection.

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Marketing GDPR Audience Cookies 112

The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. What risks come with inadequate data protection?

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AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. In 2025, short-form videos will dominate strategies as they effectively capture the audiences attention and enhance engagement.

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Marketing Machine Learning GDPR Conversion 52

The Ad Tech Blog

JULY 3, 2024

This data helps marketers create targeted campaigns that resonate with their audience. Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Why is legal compliance important in data collection?

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Conversion Rate GDPR Machine Learning Click Through Rate 130

AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.

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illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

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MarTech Ad Exchange Demand Side Platform A/B Testing 59

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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Cookies Audience First-Party Cookies GDPR 64

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Brands need to deliver personalized experiences based on the data their audience consents to share. Most marketers are well aware of the increase in privacy regulations over their data collection activities. Making the change in your data strategy.

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Marketing GDPR Cookies MarTech 136

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Once you’ve collected more audience data, it’s important to categorize it.

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Data Management Platform GDPR MarTech ROI 126

The Ad Tech Blog

JANUARY 31, 2024

Companies like Adshares are pioneering the use of blockchain for ad delivery, providing advertisers with a transparent, secure, and efficient means of reaching their audience. Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy.

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Ad Monsters

MAY 29, 2024

This method, further refined through their strategic collaboration with OpenAI, showcases the robust potential of privacy-safe advertising solutions that can effectively connect advertisers with their audience. As digital advertising’s landscape evolves, OAO celebrates 20 years as a publisher-focused ad operations provider.

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Cookies Ad Server GDPR Ad Ops 116

AdvertiseMint

FEBRUARY 24, 2025

When companies avoid deceptive advertising and ensure accuracy, they foster credibility with their audience. Responsible marketing involves adhering to local and international regulatory standards, such as the GDPR in Europe or the CCPA in California, which govern the use and protection of personal data.

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Marketing Communications GDPR Audience 52

Ad Monsters

JANUARY 30, 2024

In response to Italy’s DPA, they said, “We believe our practices align with GDPR and other privacy laws, and we take additional steps to protect people’s data and privacy. The authority suspected GDPR breaches in Articles 5, 6, 8, 13, and 25. We want our AI to learn about the world, not about private individuals.

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GDPR Ad Ops Pop-Up Audience 105

Martech

JANUARY 24, 2025

If we copy GDPR, what does that do to our company practices? Instead of just “right message/right audience,” it can also help you forecast spending. .* What’s our measure of success and what do we do with low-performing channels? What impact will tariffs have on our company, and how do we think consumers will respond?

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Marketing Non-Profit MarTech Education 121

The Ad Tech Blog

APRIL 23, 2024

By analyzing vast amounts of data and recognizing patterns that may indicate suspicious activity, ML models can preemptively alert businesses to potential threats, safeguarding both the brand and its audience. Integrating these data sources provides a holistic view of the advertising landscape, enabling more accurate threat detection.

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The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

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Advertising Viewability Machine Learning Ad Tech 130

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada manages and.

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Data Management Platform GDPR Audience Advertising 74

Martech

OCTOBER 25, 2021

Because of the nature of their business, their audience is broad, which requires a particularly robust data strategy. CPG brands tend to find difficulty in translating traditional segmentation into addressable audiences, according to Silhol. Systematic approach. Click here to download! Walled gardens. Measurement.

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MarTech GDPR Audience Retail 108

The Ad Tech Blog

MARCH 17, 2024

This paradox challenges marketers to find innovative ways to understand and engage their audience intimately without relying on invasive data collection practices. Consent Management Platforms (CMPs) : CMPs enable websites to manage user consents, assuring that data is collected and processed lawfully under regulations like GDPR.

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Advertising GDPR Cookies Marketing 130

Brid.tv

JANUARY 5, 2024

With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting. With the age of privacy and protection in queue, this is becoming even more apparent.

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Cookies GDPR First-Party Cookies Ad Tech 96

Digital Turbine

SEPTEMBER 7, 2022

For advertisers, this means your perfect audience is almost certainly watching/reading about the World Cup. . The post World Cup 2022 — Global Audience, Global Preferences appeared first on Digital Turbine. Download the Global Infographic.

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Audience Retargeting GDPR Advertising 52

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

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Advertising Cookies GDPR Communications 103

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

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Cookies Pop-Up Electronics GDPR 87