Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

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InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. What about 2020?

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Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Currencies : Real-time currency conversions.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

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Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. How to work with multiple IDs is a question.

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Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Preferred deal.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. The widespread adoption of bidding also helps brands find the right audience.

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A/B Testing Header Bidding GDPR Mobile Ads 59

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Brid.tv

JULY 9, 2023

What to Look for in an OTT Advertising Platform While an OTT advertising platform is primarily needed to serve ads , as mentioned, it is also crucial for audience targeting, tracking and managing performance, and by extension, maximizing your ad yield. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently.

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Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? This presumably avoids legal complications under specific privacy regulations such as the GDPR. Why Seller-defined Audiences Is Better Than Google Topics API. Related Read: What Should Publishers Know About Seller Defined Audience? Publishers.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Moreover, these kinds of in-stream video ads are very engaging with audiences as they get a sense of control over them. OpenX integrates seamlessly with most ad servers, video players and header bidding. Pre-Roll Video Bumper Ads.

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Ad network Video Ads Ad Server Header Bidding 52

InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR. Note: This is the fourth in our series on top trends for 2019.

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Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users.

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Ad network Ad Exchange Demand Side Platform Impressions 52

Clearcode

MARCH 21, 2023

Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences. Prebid) adapter to access more demand.

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Ad network Header Bidding Ad Ops Ad Server 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?

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First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

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Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

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