Martech Series

JUNE 15, 2022

With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Media 83

Media Retail Healthcare GDPR 83

Basis

JUNE 5, 2024

Given its potential to change both how digital advertising teams collect and utilize data and how audiences can control their personal data, it’s worth unpacking the APRA in its current form and examining its potential wider impacts on the digital advertising industry.

Advertising 64

Advertising Cookies GDPR Banner 64

Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. It felt like every click was captured, packaged into an audience segment, and sold to anyone who wanted it. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards. The Week in TV Warner Bros. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

Single Grain

MAY 22, 2023

By gathering and preparing data specific to your marketing objectives, you can train AI models to understand your target audience, their preferences, and their behaviors. By properly gathering and preparing data, you can ensure that you comply with relevant laws and regulations such as GDPR and CCPA to protect the privacy of your customers.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Single Grain

JUNE 5, 2023

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Write Cream ) Image ads are the most common types of ad content that boost audience engagement. WebFX ) The top display optimization tactics are audience targeting and ad placement. billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Automatad Inc.

MARCH 17, 2022

Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) However, the loopholes and discrepancies in TCF landed it in jeopardy as the Belgian DPA holds it in violation of GDPR on multiple fronts. . known as European UID) in compliance with GDPR and TCF. .

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Marketing 64

Marketing GDPR Shipping Fashion 64

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Digiday

MARCH 14, 2023

As of July 1, however, the system will be replaced by Google Analytics 4, and marketers are (once again) preparing for a shift in how they track and act on audience behavior. One top concern that’s been voiced for GA4 is that it’s not GDPR compliant. If done right, they’ll establish a long-term solution their teams can use.

Marketing 68

Marketing Healthcare GDPR Cookies 68

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Orchestration.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

MARCH 18, 2025

These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns. Most vendors comply with GDPR and U.S. Unique phone numbers for website visitors help determine which pages and elements drive the best calls.

Machine Learning 73

Machine Learning GDPR Conversion Healthcare 73

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126