VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. How identity resolution helps you know your audience.

Audience 88

Audience Cookies Machine Learning Viewability 88

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. .

Marketing 139

Marketing GDPR Cookies MarTech 139

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Learn more here.

Marketing 103

Marketing GDPR Audience Cookies 103

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

Data Management Platform 116

Data Management Platform GDPR MarTech ROI 116

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner.

Audience 102

Audience Cookies Ad network Conversion 102

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. Because of the nature of their business, their audience is broad, which requires a particularly robust data strategy. Using personalization to create marketing moments.

MarTech 105

MarTech GDPR Audience Retail 105

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Get MarTech! The post Google issues urgent steps for advertisers running campaigns in the EU appeared first on MarTech. What is EU UCP?

Advertising 102

Advertising Cookies GDPR Communications 102

Ad Monsters

OCTOBER 20, 2022

We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity. We’re an infrastructure for ad tech and MarTech to build on top of and our role is to create identifiers. . How does this help publishers to monetize their assets and audiences? .

Audience 75

Audience Cookies First-Party Cookies Ad Tech 75

Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. “As What it is.

Marketing 138

Marketing MarTech Healthcare GDPR 138

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Start building a data-driven martech stack. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information.

Marketing 120

Marketing Data Management Platform Demand Side Platform MarTech 120

Martech

APRIL 12, 2022

To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. A brand media manager may want to reach an audience on Facebook, Instagram and WhatsApp.

GDPR 92

GDPR Marketing Cookies MarTech 92

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

Data Management Platform 94

Data Management Platform Cookies GDPR Machine Learning 94

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. Read More !

Marketing 88

Marketing MarTech GDPR Affiliates 88

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? The latest release offers enhancements to this feature.

Machine Learning 108

Machine Learning Audience GDPR MarTech 108

Martech Series

FEBRUARY 26, 2023

More Benefits for Different Audiences The solution integrates with all AesirX solutions that are privacy-first and GDPR compliant (including other regional data protection laws) – using 1st-party data respectfully to regain control of data privacy. community developers, WordPress & Joomla!

GDPR 95

GDPR Fashion MarTech Agency 95

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

Advertising 102

Advertising eCommerce ROI Audience 102

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

Entertainment 96

Entertainment Marketing Data Management Platform Demand Side Platform 96

Martech

NOVEMBER 9, 2022

Note: The report does not clearly distinguish between the use of contextual identity and cohorts, both of which group audiences based on behavior.). After a period of apparent stasis (remember when the industry was in denial about GDPR?), Get MarTech! Almost the same percentage (24%) favor targeting cohorts. In your inbox.

Marketing 99

Marketing Cookies GDPR MarTech 99

Martech

JANUARY 9, 2023

Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. If you have ecommerce tracking, the top areas to see and use predictive modeling are in the Explore reports and the Audience tool.

Machine Learning 117

Machine Learning Cookies eCommerce Conversion 117

Martech

DECEMBER 13, 2021

Are we in compliance with CCPA, GDPR and other data privacy regulations? Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? But can your various martech and ad tech systems “talk” to each other? appeared first on MarTech. Click here to download!

GDPR 106

GDPR MarTech ROI Ad Tech 106

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 89

Marketing Brand Awareness Machine Learning GDPR 89

Martech Series

OCTOBER 25, 2022

It is very easily integrated into existing tech stacks and, priced at around £69 a month, is relevant to any business seeking to engage and retain its app audience and build a community. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Marketing 80

Marketing GDPR MarTech ROI 80

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 82

Conversion Rate A/B Testing Conversion Click Through Rate 82

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. This will decrease the scope and scale of personalized ads, as brands will lose valuable data about their target audiences. C ompliance with GDPR, CCPA and DSAR. Improved measurement. Exclusivity.

Cookies 113

Cookies First-Party Cookies GDPR Pop-Up 113

Martech Series

JULY 8, 2022

This data will help Aqfer’s clients and their customers augment their existing identity graphs with additional audience identifiers, allowing them to perform hyper-targeted, location-based marketing and advertising initiatives. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

GDPR 88

GDPR MarTech Retail Audience 88

Martech

JULY 19, 2023

It also means marketers will have to create a new paradigm for getting their ads in front of the right audience. Companies need to get on board with GDPR or give up on the EU’s giant consumer market. Get MarTech! The post Norway orders Meta to stop collecting and using personal data appeared first on MarTech.

GDPR 94

GDPR Ad Targeting MarTech Audience 94

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 116

Cookies Mobile Ads GDPR Ad Tech 116

Martech

APRIL 5, 2023

Though advanced and connected TV aren’t hampered by a dependence on third-party cookies or mobile ad identifiers, the fragmentation of the sector means identity solutions are key to enabling the more advanced audience targeting sought by digital advertisers. Pre-built connections to martech/adtech platforms. Get MarTech!

Cookies 102

Cookies Mobile Ads GDPR MarTech 102

Martech

SEPTEMBER 14, 2023

Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! The post IAB releases new guidelines as retail media networks mature appeared first on MarTech. In your inbox.

Retail 117

Retail Media Cookies GDPR 117

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them.

Marketing 112

Marketing MarTech Audience Communications 112

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Dig deeper: 4 areas of martech with ethical concerns The consequences of losing consumer trust On average, more than 25% of a company’s market value is directly attributable to its reputation. Get MarTech! In your inbox.

Marketing 125

Marketing GDPR MarTech Cookies 125

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Learn more at [link].

Viewability 87

Viewability Audience Entertainment GDPR 87

Clearcode

JUNE 7, 2023

This ability to identify individuals across the web gave rise to behavioural ad targeting, as well as audience and campaign measurement, frequency capping, and attribution. The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.

Cookies 85

Cookies GDPR Ad Targeting MarTech 85

Martech

JANUARY 26, 2024

has your audience already seen this content elsewhere?) Is your subscription process in alignment with recent legislation, like GDPR or CPRA? The post The art of running an email strategy assessment appeared first on MarTech. How many options are available for subscribers to opt into? Does it need to be? In your inbox.

A/B Testing 124

A/B Testing GDPR MarTech Marketing 124

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet ZoomInfo’s data scientists and engineers are working to integrate GPT throughout ZoomInfo’s GTM platform. ZoomInfo emphasizes GDPR and CCPA compliance. The post ZoomInfo Will Integrate GPT into Its Go-to-Market Platform appeared first on MarTech Series.

Marketing 80

Marketing GDPR MarTech Audience 80