Audience Geo targeting MarTech 
Martech
JANUARY 10, 2022
The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.
Martech
MAY 8, 2024
“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. This means that the Curb audience is engaged on multiple channels throughout their ride, and reachable on mobile before the ride and after. Why we care. Image: Curb.
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Martech
DECEMBER 17, 2021
Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. Also, 42% said they could do contextually relevant targeting. What they found.
Martech
MAY 2, 2022
It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. Get the daily newsletter digital marketers rely on.
Martech Series
JANUARY 5, 2023
Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Engage is a one-stop shop for push alerts that are geo-targeted.
Martech
APRIL 19, 2024
Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.
Martech
AUGUST 25, 2022
Optimizing targeting and bidding have historically been the most important elements of running a great PPC campaign. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. Neither may look beautiful, but the machine has a way of getting audiences to start clicking on these ads.
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