illumin

APRIL 30, 2024

It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location. It creates more accurate targeting in a cost-effective way.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52