Remove Audience Remove Geo targeting Remove Retail
article thumbnail

Digital out-of-home advertising: a quick guide

illumin

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. DOOH can also help increase footfall and overall in-store traffic.

article thumbnail

In 2023, the retail media story is bigger than just CPG brands

Digiday

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advertising in local markets: A playbook for success

Martech

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

article thumbnail

Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

article thumbnail

Creating Personalized Customer Experiences with Advertising Automation

Basis

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Vertical : Retail & E-commerce. Geo-targeting campaigns.

article thumbnail

Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Difficulty in Targeting the Right Audience Another common problem is the difficulty in targeting the right audience. Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

SMS can also be used by retailers to facilitate payments. Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. Voice marketing.

Marketing 121