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“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

VideoWeek

The introduction of audience profiling helped solve the former issue, since campaigns targeted to specific audiences or geographies require smaller overall budgets. “In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. But the latter problem remained.

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Creating Personalized Customer Experiences with Advertising Automation

Basis

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Geo-targeting campaigns. Contextual targeting.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Facebook connects almost 2.9

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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

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Why we care about mobile marketing: A guide for marketers

Martech

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. Go local with geo-targeting. Voice marketing. Think outside the banner.

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New platforms are expanding streaming TV access to brands

Digiday

And the platform automatically monitors and optimizes those campaigns to ensure ads are delivered when audiences are most likely to respond and that they’re being served on the optimal network. “As As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

The Virtual Mobile Catalog with Shoppable Video For the brand interested in showcasing the latest styles in a highly personalized and interactive way: Combine an immersive visual experience with highly personalized content to maximize audience relevance and engagement with the Virtual Mobile Catalogue.