AdExchanger

JULY 6, 2022

Continue reading » The post When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services appeared first on AdExchanger. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Although Freecycle.

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Martech Series

JULY 5, 2022

Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today announced that their Header Bidding Adapter has been approved and released by Prebid.org, making Lasso’s solution ready for integration into endemic healthcare publishers’ existing header bidding frameworks.

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MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

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InMobi

MAY 14, 2019

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge.

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MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

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MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding.

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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VideoWeek

MAY 24, 2022

PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach. PubMatic says that Connect will combine data gained from its sell-side connections, as well as any buyer data, to power targeting.

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InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. As it continues to evolve, publishers are searching for different ways to increase their ad revenue and improve the user experience of their audience. At the same time, [.]

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Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

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InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ 2) In-App Header Bidding Solutions Already are Proven Effective Luckily, a solution to these woes already exists. 4) In-App Header Bidding Will Become Increasingly Necessary But, despite concerns, in-app header bidding will likely become more commonplace in the industry.

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InMobi

MAY 30, 2019

In-app header bidding and pre-bid solutions have gained traction as a workaround to this. Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously. In Audience Bidding, each demand source brings in unique audience data.

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Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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AdExchanger

JUNE 25, 2023

The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and The post Prebid Gets A Privacy Makeover With Version 8 Update appeared first on AdExchanger.

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PubMatic

APRIL 17, 2024

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. Putting the People First. Heading to Bidder Times.

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AdExchanger

OCTOBER 25, 2023

The event was the first-ever gathering of its type hosted by Prebid, which is the organization behind the widely used open-source header bidding […] The post Overheard At The Prebid Summit appeared first on AdExchanger.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

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Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. Step 6: Signing up with a Header Bidding Solution.

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Ad Monsters

JULY 30, 2024

What to Do: Enhance your auction strategies with techniques like header bidding. By involving multiple demand sources, you can drive up competition for your inventory, balancing out the downward pressure from bid shading. Incorporate header bidding to get multiple demand sources competing for your ad space.

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Monetize More

DECEMBER 29, 2022

Header bidding may seem like a daunting frontier. Experiment with different ad formats, such as display ads, video ads, and native ads, to find out which ones work best for your audience. Target the right audience: Advertisers are willing to pay more to reach specific demographics. Get a head start by taking some risks.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

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PubMatic

FEBRUARY 21, 2024

billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%). Building on our nearly two decades of experience delivering monetization capabilities to publishers, we are excited to expand Convert to enable retailers and commerce companies to run audience extension campaigns.

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PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

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Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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Brid.tv

APRIL 3, 2023

Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions. Track auction performance in real time across your entire header bidding stack.

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