Media Math

MARCH 22, 2022

Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Brid.tv

APRIL 19, 2024

They give publishers all the necessary insights into ad performance and audience behavior. Boost ad viewability with a sticky, non-intrusive ad unit. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard. That’s why ad analytics are indispensable.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

MediaFuse

JULY 10, 2017

One example of this is header bidding on video. Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Another change that the curated marketplace has embraced is the use of header bidding on video. Header Bidding.

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Viewability 52

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV They have become a staple in the industry due to having higher ad viewability.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. SpringServe.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

FEBRUARY 29, 2024

It’s a win-win for both sides, publishers get engaging user-relevant content that won’t disrupt their user’s viewing experience, while advertisers get to promote their brand in front of large audiences. There are many ways publishers can maximize their ad viewability. If you’re interested, TargetVideo also offers video header bidding.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. However, improving viewability is easier said than done. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Supports iOS, Android, Unity, and more.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

AUGUST 18, 2022

Audience behavior and targeting keep changing at a rapid pace, and harnessing ad placement strategies can become a challenge if you’re not keeping up with the AdTech industry. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Heat and Click Maps. Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority. Optimizing SEO is also a great way to draw in new audiences. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. Enable client-side audience segmentation.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Google ADX.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. You will also need to take care of ad viewability. You can partner with multiple ad networks , run header bidding, and implement ad refresh without issues. Create content specifically for your target audience.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Automatad Inc.

OCTOBER 27, 2023

It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

YieldBird

JUNE 27, 2023

This diversity of advertisers allows you to cater to different target audiences and attract brands from various industries. A good SSP should provide comprehensive reporting tools, including real-time reporting, performance metrics, and audience insights.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

This diversity of advertisers allows you to cater to different target audiences and attract brands from various industries. A good SSP should provide comprehensive reporting tools, including real-time reporting, performance metrics, and audience insights.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

OCTOBER 4, 2022

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. Audience Segmentation. The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

YieldBird

JANUARY 22, 2025

Now we can use all the audiences and the data we have built, even though the ,,cookieless is not coming yet, but it will eventually show up. This approach will drive greater audience engagement. Viewability is important, will be important, but probably not enough.

Advertising 52

Advertising Banner Education Cookies 52

Brid.tv

OCTOBER 8, 2024

The ideal fill rate will depend on many factors, including the size and makeup of your audience, the type of ads you want to serve, the demand sources youre working with, and so on. If your target audience is limited to certain geographic regions, consider partnering with networks with a strong presence among advertisers in those regions.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

APRIL 4, 2024

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement Video Ads on Your Website?

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising allows real-time optimization of ad campaigns, precise targeting, and transparency of bidding processes.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

AUGUST 19, 2022

It is worth noting that websites with low traffic and under 100,000 visitors a month don’t generally earn a whole lot from ads, as they don’t offer that wide of an audience. Pros: Not as intrusive Don’t require existing video content Easier audience targeting. Monetize with outstream ad units for maximum ad viewability.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Targeted Advertising — Ad exchanges enable publishers to offer more targeted advertising to their audience.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Contextual targeting : Advertisers focus on the ad space that lets them connect with their audience. They conduct real-time bidding using hybrid header bidding.

CPM 52

CPM Header Bidding Ad Space Impressions 52