Basis

JULY 20, 2022

Healthcare is personal— incredibly personal. healthcare would be straightforward and simple to understand. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs. What’s a healthcare marketer to do? Let’s dive in: #1: The Cost of Healthcare.

Healthcare 85

Healthcare Marketing Machine Learning Advertising 85

Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

Healthcare 95

Healthcare Marketing Communications MarTech 95

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

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Audience Healthcare Machine Learning Advertising 80

Martech Series

MARCH 1, 2023

Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.

Healthcare 73

Healthcare MarTech Audience Marketing 73

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

InMobi

APRIL 29, 2022

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

Healthcare 52

Healthcare Retargeting Conversion Audience 52

VideoWeek

JULY 11, 2024

Election coverage is a major audience draw for publishers, and can provide a much needed boost for readership and ad revenues. UK publisher collective Ozone, which sells ads across a number of major news publishers, analysed audience traffic across its publisher footprint during the UK’s recent campaign season.

Audience 52

Audience Healthcare Advertising 52

Adweek

JUNE 14, 2022

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. We are uniquely positioned at Phillips.

Healthcare 246

Healthcare Marketing Audience 246

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S. YY: Will patient privacy be protected while accessing health data?

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. These integrations also customize the audiences’ experiences in real-time, resulting in more relevant interactions and strengthened customer trust.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Now, despite uncertainty over the future of TikTok, industry experts say that influencer marketing has matured enough that healthcare clients are embracing it.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds. As a result, we can expect more regulatory compliance implications.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 68

Pharmaceuticals Healthcare Audience Education 68

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Ryan Sperry: I’d say the need for taking an omnichannel approach, which focuses on creating a seamless, holistic customer experience across all the channels where an audience spends time.

Pharmaceuticals 74

Pharmaceuticals Healthcare Marketing ROI 74

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. 13% said healthcare apps, like ZocDoc and Doctors on Demand. 30% said workplace apps, like Zoom and Slack. 17% said education apps, like Khan Academy and Quizlet.

Healthcare 82

Healthcare Entertainment Education Audience 82

Ad Monsters

AUGUST 7, 2024

With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. As IAB Tech Lab CEO, Anthony Katsur, often says, “Just like energy, finance, or healthcare, advertising is now a regulated industry.”

Cookies 101

Cookies Healthcare Finance Audience 101

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. How Can You Use Programmatic Advertising in Healthcare Advertising?

Healthcare 52

Healthcare Advertising ROI Audience 52

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech Series

SEPTEMBER 7, 2022

Arti, creators of a leading cloud-based augmented reality (AR) presentation platform, announced that Storytelling with AR, a project featuring Arti’s AR platform, was named the overall winner, as well as the audience choice, in Oracle’s annual GenO Innovations Project competition, which uncovers groundbreaking new tech that can help businesses.

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech

SEPTEMBER 4, 2024

It wanted me to define audience/user data, data inputs and sources, segmentation and more. Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. What questions do you have before we start?

MarTech 112

MarTech Marketing Healthcare Finance 112

Digiday

SEPTEMBER 12, 2023

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Gordon and Kumail Nanjiani. In six weeks, the campaign achieved 4.3

Healthcare 97

Healthcare Impressions Audience Conversion 97

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 110

Healthcare Marketing Cookies Electronics 110

Martech Series

AUGUST 2, 2022

The Silicon Valley-based event connects founders of the hottest venture backed, emerging and early-stage companies with an exclusive audience of venture capitalists, corporate investors, private investors, investment bankers, and strategic partners. Built on Amazon’s AWS platform, Boxes automatically scales based on customer demand.

Healthcare 80

Healthcare Audience MarTech Marketing 80

Ad Monsters

APRIL 19, 2023

Contextual advertising, the practice of serving audiences ads based on the content they consume instead of their characteristics, is enjoying a resurgence as advertisers look for ways to target ads without relying on user data. But they do not account for the environment in which the advertiser and audience meet.

Advertising 98

Advertising Healthcare Audience Cookies 98

Martech

OCTOBER 13, 2021

ActionIQ brings its CDP to healthcare. Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Read more here. Why we care. Given the scale of the U.S.

Healthcare 103

Healthcare MarTech Retail Communications 103

Exchange Wire

JUNE 21, 2024

The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [.] The post NHS Policy Set to Decide 2024 UK Election appeared first on ExchangeWire.com.

Healthcare 52

Healthcare Ad Tech Audience 52

Ad Monsters

SEPTEMBER 9, 2024

Today, even the most fundamental and sensitive parts of daily life such as healthcare and personal finance are increasingly happening digitally. The open web does not need to be a battle among advertisers; instead, it’s time to embrace the opportunities that it presents to better connect with their target audiences.

Advertising 105

Advertising Healthcare Finance Conversion 105

Martech Series

SEPTEMBER 23, 2022

PM360 also named DeepIntent’s Patient Modeled Audiences platform as one of its ‘Most Innovative Products of 2020’ and its Healthcare Planner solution as one of the ‘Most Innovative Services’ in 2019. This year, the awards added a new category: CEOs of the Year.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

Ad Monsters

FEBRUARY 8, 2024

Healthcare is different from mortgage applications in terms of biases. We see a big opportunity for companies rolling out AI to speak to Black and Brown audiences and all audiences in an authentic voice, whether it’s a marketing or healthcare use case. What’s Next? JP: It differs from application to application.

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Healthcare Machine Learning Audience Agency 118

Fuel Lines

JUNE 10, 2015

Identifying and understanding your audiences is critical to new business success. When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

Public Relations 275

Public Relations Agency Healthcare Communications 275