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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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Data-driven content: The key to connecting with healthcare consumers

Martech

Nowhere is this shift more evident than in healthcare products and services. Dig deeper: Breaking through the noise: How brands can connect with today’s consumers Implementing owned asset optimization Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare organizations.

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ActionIQ brings its CDP to healthcare

Martech

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. The post ActionIQ brings its CDP to healthcare appeared first on MarTech. Why we care. Given the scale of the U.S.

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Infutor adds healthcare data to its consumer dataset

Martech

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?

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Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand

Adweek

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. We are uniquely positioned at Phillips.

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Paubox Announces New Version of HIPAA Compliant Email Marketing Solution for Healthcare Providers

Martech Series

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

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How to Craft an Agency PR Plan That Drives New Business

Fuel Lines

Identifying and understanding your audiences is critical to new business success. When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.