Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

MARCH 1, 2023

Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.

Healthcare 73

Healthcare MarTech Audience Marketing 73

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. Read more here. Why we care.

Healthcare 111

Healthcare MarTech Communications Retail 111

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

SEPTEMBER 7, 2022

Arti, creators of a leading cloud-based augmented reality (AR) presentation platform, announced that Storytelling with AR, a project featuring Arti’s AR platform, was named the overall winner, as well as the audience choice, in Oracle’s annual GenO Innovations Project competition, which uncovers groundbreaking new tech that can help businesses.

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 113

Healthcare Marketing Cookies Electronics 113

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. 13% said healthcare apps, like ZocDoc and Doctors on Demand. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen.

Healthcare 82

Healthcare Entertainment Education Audience 82

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. Adhere to data ethics within our privacy landscape. What it is.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. followers) Get MarTech! Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. In your inbox.

Pharmaceuticals 121

Pharmaceuticals Electronics Healthcare MarTech 121

Martech Series

AUGUST 2, 2022

The Silicon Valley-based event connects founders of the hottest venture backed, emerging and early-stage companies with an exclusive audience of venture capitalists, corporate investors, private investors, investment bankers, and strategic partners. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Healthcare 80

Healthcare Audience MarTech Marketing 80

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 111

MarTech Healthcare Retargeting Audience 111

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Martech

OCTOBER 11, 2024

At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Customers today expect immediacy. Processing.

Machine Learning 66

Machine Learning Communications Retail Healthcare 66

Martech Series

JANUARY 12, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. With the acquisition, the combined employee and customer footprint across the United States and Europe helps bring MessageGears’ unique, data-connected approach to a more global audience.

Marketing 101

Marketing Healthcare MarTech Audience 101

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech

AUGUST 17, 2023

This suggests that among the soccer crowd’s mass audience of 3.5 Other categories just outside the top 10 include Hotel, Restaurant, Government and Healthcare, according to SponsorUnited. Dig deeper: Will Women’s World Cup bring the prize audience marketers want? Get MarTech! Why we care. Image: SponsorUnited.

Healthcare 98

Healthcare Food Audience MarTech 98

Martech

JUNE 4, 2024

In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Healthcare, financial services and insurance are highly sensitive. The message: Expect pushback from some of your consumers; preferably not from your core audience. appeared first on MarTech. But what if consumers hate it?

Education 106

Education Healthcare MarTech Audience 106

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

eCommerce 106

eCommerce Healthcare MarTech Marketing 106

Martech Series

SEPTEMBER 23, 2022

PM360 also named DeepIntent’s Patient Modeled Audiences platform as one of its ‘Most Innovative Products of 2020’ and its Healthcare Planner solution as one of the ‘Most Innovative Services’ in 2019. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

FEBRUARY 5, 2024

and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. “The cost of the purchased lead isn’t just the cost from the lead broker,” said Natalie Jackson, Director of Demand Generation at CBIZ and a MarTech contributor. Get MarTech! appeared first on MarTech.

CPL 113

CPL Healthcare MarTech Finance 113

Martech Series

SEPTEMBER 9, 2022

FullThrottle Technologies , LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, announced the appointment of Spencer Janis as the company’s new Vice President of Enterprise Partnerships. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 79

Healthcare MarTech Audience Media 79

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Pharmaceuticals 81

Pharmaceuticals Marketing Healthcare MarTech 81

Martech Series

DECEMBER 1, 2022

It can gauge audience affinity for products and brands shown in digital video advertisements, so that advertisers can optimize creative content. GlassView and its customers will use the data to finetune ads and drive engagement, creating a more enhanced experience for target audiences and more effective advertising for brand owners.

Click Through Rate 83

Click Through Rate Marketing Healthcare MarTech 83

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Many of these innovations are changing how legal professionals are approaching their careers, and the need for continuing education is important to them.”

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Martech Series

AUGUST 23, 2022

Marketing Technology News: Vault AI Selects Whip Media’s Global Audience Engagement Data to Expand Its AI-Powered…. Service and financial businesses, sit-down restaurants, quick-service restaurants, retail and healthcare organizations collectively saw YoY increases in local search behavior: 32% increase in total listing views.

Retail 90

Retail SEO Healthcare MarTech 90

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Only 25% of respondents claimed an excellent understanding of their audience and 47% acknowledged their understanding is limited, resulting in a misalignment in priorities across numerous functionalities.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. When you feed a system bad data, you get a mess on the other end. Sounds great, right?

Marketing 110

Marketing MarTech Conversion Rate Healthcare 110

Martech Series

SEPTEMBER 9, 2022

Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies.

Healthcare 80

Healthcare MarTech Conversion Marketing 80

Martech Series

OCTOBER 20, 2022

He has extensive senior leadership within other organizations on the marketing side and he has run the gamut of product positioning and customer acquisition from healthcare to technology. Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon.

eCommerce 88

eCommerce Marketing Healthcare Food 88

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. Future’s portfolio of content, audience-data capabilities and execution are second-to-none and exactly what’s needed in the current advertising environment.”. Sales Leadership With New Hires appeared first on MarTech Series.

eCommerce 87

eCommerce Healthcare Agency Entertainment 87

Martech Series

SEPTEMBER 30, 2022

Indegene, a leading global technology-led healthcare solutions provider, and Tealium, announced a strategic collaboration to combine Tealium’s customer data platform (CDP) solutions with Indegene’s life sciences domain knowledge and advanced data and analytics expertise.

Healthcare 71

Healthcare MarTech Communications Audience 71

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. These latest updates expand the ability to access valuable human insights more quickly, accurately, and securely–further enabling companies to be able to better interpret and understand how their target audiences feel and why.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85