Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.

Header Bidding 76

Header Bidding Healthcare CPM Audience 76

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. The same principle should apply to SPI.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Digiday

JANUARY 12, 2025

In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience. As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.

Healthcare 86

Healthcare Media Audience Marketing 86

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

MNTN

JANUARY 31, 2025

” Amanda Tordanato Senior Digital Advertising Manager, Closed Loop Results JASE Medical Healthcare brand JASE Medical produces emergency medical kits for a variety of use cases. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.”

Healthcare 98

Healthcare Fashion Audience Impressions 98

Digiday

FEBRUARY 24, 2025

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! There isn’t a more effective way to build your agency’s brand than by becoming a thought leader to a specific target audience.

Agency 222

Agency Healthcare Manufacturing Audience 222

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 97

Advertising Retail Pop-Up Media 97

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. These integrations also customize the audiences’ experiences in real-time, resulting in more relevant interactions and strengthened customer trust.

Healthcare 97

Healthcare Pharmaceuticals Communications MarTech 97

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. YY: How does Datavant help organizations securely connect health data? MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Ryan Sperry: I’d say the need for taking an omnichannel approach, which focuses on creating a seamless, holistic customer experience across all the channels where an audience spends time.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

AdvertiseMint

JANUARY 19, 2025

Their advertising strategies include significant investments in digital and traditional media. Their focus lies in maintaining a strong presence across various markets worldwide, using television and digital media to reach the masses. Tech giants, consumer goods companies, and automotive brands top the list of world advertisers.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

Martech

OCTOBER 13, 2021

ActionIQ brings its CDP to healthcare. Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Read more here. Why we care. Given the scale of the U.S.

Healthcare 111

Healthcare MarTech Communications Retail 111

Martech Series

SEPTEMBER 29, 2022

Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. Additional key results include: Entertainment and social media dominate on interactive live video. 74% said social media apps, like Facebook and Instagram.

Healthcare 82

Healthcare Entertainment Education Audience 82

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Digiday

SEPTEMBER 12, 2023

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Gordon and Kumail Nanjiani.

Healthcare 97

Healthcare Impressions Audience Conversion 97

illumin

MARCH 14, 2024

In a world of rapidly fragmenting media and audience attention , tools like this can help increase the speed of execution and creative exploration to penetrate critical cultural moments that influence behaviors impacting individual health. ”, Panayiotou further adds.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Ad Monsters

AUGUST 7, 2024

With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. As IAB Tech Lab CEO, Anthony Katsur, often says, “Just like energy, finance, or healthcare, advertising is now a regulated industry.”

Cookies 101

Cookies Healthcare Audience Finance 101

Digiday

AUGUST 31, 2022

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. Media matchmakers. The key hits: BDG and Vice Media are looking for a new buyer, but the best solution might be to join forces.

Media 69

Media Non-Profit Food Healthcare 69

Martech Series

JUNE 15, 2022

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams.

Media 83

Media Retail Healthcare GDPR 83

Ad Monsters

APRIL 19, 2023

Contextual advertising, the practice of serving audiences ads based on the content they consume instead of their characteristics, is enjoying a resurgence as advertisers look for ways to target ads without relying on user data. But they do not account for the environment in which the advertiser and audience meet.

Advertising 98

Advertising Healthcare Audience Cookies 98

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Working closely with the commercial team, he will be tasked with helping publishers, media, and alternative measurement companies leverage MRI-Simmons’ trusted consumer truth set for advanced advertising initiatives. “We

Advertising 91

Advertising Healthcare MarTech Audience 91

Brid.tv

APRIL 11, 2024

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. Orchestration. Data regulation compliance.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth.

Pharmaceuticals 121

Pharmaceuticals Electronics Healthcare MarTech 121

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Running a paid media campaign is relatively easy for an experienced B2B marketing team. Think about how your organization deploys its B2B marketing tactics.

CPL 113

CPL Healthcare MarTech Finance 113

The Ad Tech Blog

MAY 31, 2024

AR advertising can be implemented across various platforms, including mobile apps, social media, and digital signage, broadening the reach and accessibility of campaigns. Without this critical input, designs may not fully resonate with or meet the expectations of the target audience, leading to lower engagement and adoption rates.

Education 130

Education Entertainment Fashion Retail 130

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Audience 98

Audience A/B Testing Agency Healthcare 98

Martech Series

SEPTEMBER 9, 2022

New sales leader brings a wealth of experience from across media, advertising and technology industries. Most recently, Janis served as the head of holding company partnerships at Channel Factory, where he closed deals with leading media partners over a two-year period to significantly increase annual recurring revenue.

Healthcare 79

Healthcare MarTech Audience Media 79