Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This value translates into a strong demand from advertisers who are willing to pay premium rates for the opportunity to reach highly engaged audiences. The key to success is finding the right balance.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Context) You are an email marketing expert for a ski resort with a regional and national travel audience. Here are several reasons why welcome emails are important: 1.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Email: Business email address Sign me up! Processing.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. The energy from live audiences is more eager and intense than ever. I’m getting more speaking and keynote bookings. Processing.

Audience 135

Audience Marketing Impressions Communications 135

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 130

Marketing ROI MarTech Conversion 130

Ad Tech Daily

OCTOBER 14, 2024

Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data.

Audience 98

Audience Ad Tech Impressions Advertising 98

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

Click Through Rate 110

Click Through Rate Non-Profit Impressions Conversion Rate 110

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs.

Conversion 93

Conversion Retargeting Audience Click Through Rate 93

Digiday

FEBRUARY 28, 2024

With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the goal of driving investments solely toward campaigns for an intended target audience. “A

Audience 94

Audience Agency Impressions Media 94

Ad Monsters

MARCH 17, 2025

Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success. This shift allows marketing teams to predict audience desires rather than merely reacting to existing trends.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Martech

JANUARY 14, 2025

If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase.

Marketing 121

Marketing Brand Awareness ROI Conversion 121

Digiday

DECEMBER 12, 2024

This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. They also cause missed opportunities and wasted impressions when ads get served long after purchase.

Audience 77

Audience Impressions Media Advertising 77

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Ad Monsters

JANUARY 24, 2025

Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek. Physical stores represent a major media channel.

Media 109

Media Retail Advertising Cookies 109

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Timing: Send messages when the audience is most likely to engage, considering time zones and industry-specific events.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

Martech

DECEMBER 6, 2024

Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness.

SEO 129

SEO Audience Education Machine Learning 129

Martech

JANUARY 22, 2025

Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Instagram ads were up 20% YoY during the 2024 holidays. Facebook represented nearly two-thirds (64%) of spend on Meta platforms.

CPM 114

CPM Demand Side Platform Media Impressions 114

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Section 2: Programmatic CTV Advertising is Surging Key Takeaways: Share of CTV ad impressions bought through programmatic channels surged by more than 100% over the 2022 numbers.

Advertising 71

Advertising CPM Impressions Video Ads 71

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With Digital Remedy, you can employ a performance approach to social media audience targeting—from look-alike audiences to micro-audience optimization and location targeting that gets you in front of the right people.

Education 91

Education A/B Testing Marketing Brand Awareness 91

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. What is your definition of an impression? How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. If there’s no cookie, the solution will predict whether a conversion was based on an impression Quantcast delivered. It turns out that three months is a lifetime in adtech.

Cookies 116

Cookies Conversion Education Impressions 116

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 117

Media Advertising Ad Ops Non-Profit 117

Digital Remedy

NOVEMBER 14, 2024

Targeting their health-conscious audience during wellness activities—like workouts, mental health work, or cooking healthy meals—provides a prime opportunity to deliver contextually relevant ads that resonate personally. Ready to reach your target audience(s) in this dynamic industry?

Foot Traffic Attribution 100

Foot Traffic Attribution Marketing Audience Impressions 100

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. This suggests that DOOH advertising can lead to higher audience engagement and return on investment.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. List interesting findings Create a dedicated tab with all the info you learn about your audience. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. First look matters The first impression of your CTA can determine whether users engage. These approaches strengthen the relationship between your brand and your audience. Recognize loyalty with messages like, Welcome back!

A/B Testing 123

A/B Testing Pop-Up Click Through Rate Conversion 123

Ad Rants

SEPTEMBER 18, 2023

Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience. Tools such as Google Analytics and Facebook Insights offer valuable data to help you understand your audience. However, it's not enough to simply listen passively.

Communications 219

Communications Media Audience Impressions 219

MNTN

JANUARY 15, 2025

Overall, your broadcast costs vary depending on the following factors: Region The more localized the region, the lower the TV ad cost (because the number of impressions aired is lower than if you were to air on national television). However, a general rule is that the larger the audience, the higher the cost.

Audience 98

Audience Ad Space Advertising Retargeting 98

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Ad Monsters

JANUARY 6, 2025

Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. Reclaim audience trust and create sustainable growth. “Emails don’t dodge algorithms, and our audience comes to us intentionally,” one publisher quipped.

Cookies 105

Cookies Audience Media Ad Tech 105