The Future of Advertising – The biggest changes coming to online marketing in 2022NEW
NewProgrammatic
FEBRUARY 24, 2022
So how can advertisers make sure that ads are reaching the desired audience? In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Advertising and seamless experience can go hand in hand. That’s contextual targeting.
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